Gibson’s marketing, tracked daily.
The latest creative Gibson puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 22, 2026
Email
Make it a Mod summer 🔥
Aug 20, 2026

Paid media
MetaJun 3, 2026

Social
FacebookFor 100 years, Gibson flat-top acoustics have helped shape the soundtrack of generations, from campfires and front porches to the world’s biggest stages. To celebrate this milestone, we’re introducing the new limited-edition Anniversary Series. Join the celebration and learn more about the SJ-200 Anniversary Limited Edition: https://bit.ly/44tTY1r #Gibson #AnniversaryCollection #Acoustic
Aug 21, 2026
What we track on Gibson
ShopVision captures the public marketing we see from Gibson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Gibson use?
All channelsSocial is Gibson's most-used channel. Jump to a channel below, or read straight down.
Gibson homepage updates
171 capturedGibson on email
24 captured
Make it a Mod summer 🔥
Aug 20, 2026

Go behind the build with Gear Guide
Aug 18, 2026

Explore what‘s new at Music Villa
Aug 14, 2026

Win a Les Paul Studio 👋
Aug 13, 2026

Big tone in a small package
Aug 11, 2026

Gear Demos, Artist Interviews, and More
Aug 7, 2026

Legendary shapes. Exclusive finishes.
Aug 5, 2026

A legacy of craftsmanship
Aug 3, 2026

Welcome to the band
Aug 1, 2026

Your next Dealer Select masterpiece awaits
Jul 31, 2026

What‘s new from Certified Vintage
Jul 30, 2026

Inside the Bozeman Craftory
Jul 28, 2026
Gibson on paid media
121 captured
Jun 3, 2026 · Meta

Celebrating 100 Years of Gibson Flat-Tops
May 6, 2026 · Meta

A symphony of legacy & innovation. Continue shopping iconic shapes and models from Gibson Guitars today!
Apr 10, 2026 · Meta

A symphony of legacy & innovation. Continue shopping iconic shapes and models from Gibson Guitars today!
Apr 9, 2026 · Meta

A symphony of legacy & innovation. Continue shopping iconic shapes and models from Gibson Guitars today!
Apr 8, 2026 · Meta

Apr 1, 2026 · Meta
Promotional history, record by record
99 records · latest 2 shown97 more offers sit before Aug 18, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Gibson's competitive set
Benchmark on the same fieldsGibson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Gibson on social
303 capturedFor 100 years, Gibson flat-top acoustics have helped shape the soundtrack of generations, from campfires and front porches to the world’s biggest stages. To celebrate this milestone, we’re introducing the new limited-edition Anniversary Series. Join the celebration and learn more about the SJ-200 Anniversary Limited Edition: https://bit.ly/44tTY1r #Gibson #AnniversaryCollection #Acoustic
Aug 21, 2026 · Facebook
Since 1987, Mike “Sarge” Cole has helped bring thousands of Gibson guitars to life, including yours. Now, hear his story in the latest episode of Backstage Heroes, a new Gibson TV series shining a light on some of the longest-serving artisans at the Gibson craftories in Nashville, Tennessee, and Bozeman, Montana. Sarge’s story is a reminder that the people behind the guitars are the heart and soul of Gibson, and what makes Gibson so special. ▶️ Watch the full episode at the link in our bio. #GibsonTV #BackstageHeroes #Handcrafted
Aug 20, 2026 · Instagram
Gibson Mod™ Collection Break the mold with our one-of-a-kind, customized guitars. All Gibson guitars go through rigorous QC, but every once in a while, a guitar with outstanding playability and tone doesn't quite meet the strict cosmetic standards at our craftories. As part of our ongoing commitment to sustainability, these instruments are sent to the Mod Collection team to use as a blank canvas—and let their imaginations run riot. With a fresh batch of Gibson Mod Collection guitars dropping every week, act fast to get your hands on these one-of-a-kind guitars with unique hardware and electronics customizations, and the wildest finishes in Music City. Shop the Mod Collection at the link in bio! This Mod Collection 2022 1963 Les Paul SG Custom Reissue has an Emerald Sparkle finish. The modifications consist of the Mod Collection-exclusive custom finish, gold hardware including an ABR-1 Tune-O-Matic bridge with titanium saddles, gold Grover tuners, black plastics, no pickguard or switch washer, T-Type neck and bridge pickups with a ’57 Classic in the middle position, gold pickup covers, and hand-wired electronics with 3 volumes, master tone with a ceramic capacitor, and a 3-way pickup switch. It weighs 7.75 pounds and comes with a hardshell case and two-year playability warranty. #Gibson #ModCollection #TheOriginal
Aug 19, 2026 · Instagram
Why does a Les Paul sound like a Les Paul? Join the Gibson Gear Guide behind the scenes for a tour of the Gibson electric craftory and discover what it truly means to be Handcrafted in Nashville. Chapter 1 explores where every Gibson electric guitar begins: with the tonewoods and the people who select and work with them. From mahogany to maple, discover how iconic wood combinations help shape legendary Gibson tone. ▶️Watch the full episode at the link in bio. #Gibson #GibsonGearGuide #Handcrafted #Tonewood
Aug 18, 2026 · Instagram
At first glance, these guitars look familiar. Look closer. Where the neck meets the body is what defines a 12-fret acoustic guitar. Learn what it means and why it matters in the latest from the Gibson Gazette. 🔗 https://t.co/J9dv0xxdy9 https://t.co/RKk2Nlqi3k
Aug 17, 2026 · X
For 100 years, Gibson flat-top acoustics have helped shape the soundtrack of generations, from campfires and front porches to the world’s biggest stages. To celebrate this milestone, we’re introducing the new limited-edition Anniversary Series. Join the celebration and learn more about the J-45 Anniversary Limited Edition: https://bit.ly/44tTY1r #Gibson #AnniversaryCollection #Acoustic
Aug 14, 2026 · Facebook
The Roaring Twenties may be distant now, but the guitar revolution that began in 1926 in Kalamazoo continues to resonate around the world. From fingerstyle soul-searching to cowboy chords driving the band, whatever you choose to play, when a Gibson flat-top passes from our hands to yours, it's the beginning of a lifetime of inspiration. Join our yearlong celebration honoring a century of storied Gibson flat-tops, the passionate and talented people who handcraft them today in Bozeman, Montana, and the iconic artists who use them to shape popular music. Learn more: https://t.co/W2hPPeth78 #Gibson #100YearsOfFlatTops
Aug 13, 2026 · X
Vintage vibes, modern playability. The Gibson Custom Select Les Paul Axcess Standard pairs '59-inspired aesthetics with Axcess features built for today's players. Which detail is your favorite? 👇 Want all the specs? Get them here: https://bit.ly/4wxEgxX #GibsonCustom #LesPaul
Aug 12, 2026 · Facebook
Out now, exclusively from Gibson Films: The Long Road: A Jared James Nichols Documentary ⚡ An immersive and unfiltered look at the grit, grind, and rise of the hard-edged Guitarist/Singer/Songwriter and Gibson Ambassador Jared James Nichols, capturing the defining moments and raw experiences that have shaped his journey as an artist. Featuring candid interviews with Joe Bonamassa, Zakk Wylde, and more, the film delivers an intimate portrait of Jared's journey from Waukesha, Wisconsin, to stages around the world. Listen to his new album, Louder Than Fate, out now everywhere. ▶️ Watch now. Click the link in bio. #GibsonTV #GibsonFilms #TheLongRoad #JaredJamesNichols #BluesPower
Aug 11, 2026 · Instagram
What began with Orville Gibson's pursuit of a better instrument grew into a century of acoustic craftsmanship that continues today in Bozeman, Montana. In Chapter 1 of our 100 Years of Gibson Flat-Tops series, the Gibson Gear Guide takes you inside the Gibson Acoustic Craftory to explore the history, people, and processes behind the guitars that have inspired generations of musicians. ▶️ Watch now: https://bit.ly/4vSjZCA #Gibson #100YearsOfFlatTops
Aug 10, 2026 · Facebook
Marcus King's first guitar helped shape his musical journey. Now, Epiphone has reimagined that iconic El Dorado as a limited-edition signature model. Read the story.: https://bit.ly/4597sQq
Aug 8, 2026 · Facebook
In partnership with Vans Warped Tour, Gibson Gives is offering you the chance to win a wrapped Epiphone Les Paul Junior guitar plus two tickets to one of the participating cities including a meet & greet with a select artist. Next stop is📍Montreal, where you'll get the chance to meet Simple Plan backstage! Follow the link to enter, learn more about Gibson Gives, and help make an impact through our programs—all while getting the chance to win. 🔗 https://go.rallyup.com/4683c4/Campaign/Details Artists for each stop will continue to be announced, so stay tuned as we roll out more details. Can't wait to see you all this summer at the Warped Tour! *See rules for details. --- En collaboration avec @VansWarpedTour, Gibson Gives vous offre la chance de gagner : • Une guitare Epiphone Les Paul Junior personnalisée; • Deux billets pour l'une des villes participantes; • Une rencontre exclusive avec un artiste de la programmation. Prochain arrêt : Montréal ! Le Vans Warped Tour s'arrête à Montréal ! Courez la chance de rencontrer @simpleplan en coulisses. Comment participer • Suivez le lien pour vous inscrire au concours. https://go.rallyup.com/4683c4/Campaign/Details • Profitez-en pour découvrir les initiatives de Gibson Gives et soutenir leurs programmes, tout en courant la chance de remporter des prix. À surveiller Les artistes qui participeront aux prochaines éditions du concours seront annoncés bientôt. Restez à l'affût : tous les détails suivront sous peu. Au plaisir de vous retrouver tout au long de l'été au Vans Warped Tour !
Aug 7, 2026 · Facebook