Fender’s marketing, tracked daily.
The latest creative Fender puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of October 7, 2026What we track on Fender
ShopVision captures the public marketing we see from Fender every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Fender use?
All channelsSocial is Fender's most-used channel. Jump to a channel below, or read straight down.
Fender homepage updates
85 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
Fender on email
53 capturedCadence
~3.5/ wk
Last 30 days
15
▼ 17%· vs prior 30d

NEW | John 5 Telecaster Collection
Oct 6, 2026

The One. For All.
Oct 5, 2026

Play Now, Pay Later: Your Next Electric Guitars
Oct 4, 2026

Top Picks From Our Lineup
Oct 3, 2026

Your Next Favorite Electric Guitars Could Be Here
Oct 2, 2026

Explore More From Fender
Oct 1, 2026

Jazzmaster | Alt Rock, Shoegaze & Indie
Sep 12, 2026

Mod Shop | FREE Upgrades!
Sep 10, 2026

NEW | The Troy Van Leeuwen Telecaster XII
Sep 8, 2026

Supporting Players in Every Way
Sep 6, 2026

Coming Soon | Squier Paranormal Troy Van Leeuwen Telecaster XII
Sep 4, 2026

Top Picks From Our Lineup
Sep 3, 2026
Promotional history, record by record
150 records · latest 5 shown145 more offers sit before Oct 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Fender's competitive set
Benchmark on the same fieldsFender’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Fender on social
133 capturedCadence
~11/ wk
Last 30 days
48
▲ 4%· vs prior 30d
Top platform
Facebook
POSTCARD 03: Thurston Moore “Debbie Harry, Johnny Thunders, Johnny Ramone. They were like Fellini characters walking down the street.” THE ONE. FOR NEW YORK. Premieres 10.14.26. Only on Fender.com
Oct 7, 2026 · Facebook
One legendary player. Two iconic models. Introducing the John 5 Telecaster Collection — both take a fresh, modern approach to the classic Tele look and feel. Both are equipped with DiMarzio D Activator pickups. The Ghost is finished in Arctic White while the Phantom features a striking Black finish and Floyd Rose tremolo. Perfect for everything from hard rock pyrotechnics to country picking. Learn more: https://youtu.be/HJ8a-hxoV5E
Oct 6, 2026 · Facebook
THE ONE. FOR ALL. Explore the artists, sounds and stories at the heart of Fender. Visit the link: Fender.com
Oct 5, 2026 · Facebook
Maybe it’s phantoms…
Oct 2, 2026 · Facebook
Celebrating 75 years of the Telecaster, meet the Player II Baritone Telecaster — a stage-ready take on the iconic Tele with a 27" scale length for deep, punchy B-to-B tuning, Player Series Alnico V Single-Coil Tele pickups for clear, articulate tone and a Modern “C” neck with rolled edges for smooth, comfortable playability. Learn more: https://youtu.be/ewPxV5yFJnQ?si=jPWoqiiqMLN1UnUO
Oct 1, 2026 · Facebook
Introducing the Limited Edition Champion II Blackout. Loaded with vintage style and modern convenience, our powerful and portable amps easily dial in a range of tones and effects that sound great wherever you plug in. Shop now: https://www.fender.com/collections/champion-ii-amplifier-series
Sep 30, 2026 · Facebook
We're kicking off #TeleTuesday with this super unique build from Austin MacNutt featuring rainbow confetti binding, mahogany body with a maple top and ThrōBak humbuckers 👌 This one is heading out to Lauzon Music.
Sep 29, 2026 · Facebook
We’re taking a look at some of our fan-favorite Artist Signature models from years past and present. Next up: The Mike McCready Stratocaster. Specs include: 🔎 Alder Body 🔎 Road Worn® Lacquer Finish 🔎 9.5" Radius Slab Rosewood Fingerboard 🔎 Slim "C" Neck 🔎 Custom Mike McCready Vintage-Style Strat® Pickups 🔎 Vintage-Style Synchronized Tremolo with Stainless Steel Block and Bent Steel Saddles Learn more at the link in bio.
Sep 26, 2026 · Instagram
Here's a super unique build from Andy Hicks for A Strings. What does your custom shop build look like?
Sep 24, 2026 · Facebook
Next stop: Seattle. 🌲 Ryan from 60 Cycle Hum visits Thunder Road Guitars, a local staple for 15 years and now in a new location. The team handpicks every guitar, curating a mix of vintage, used and premium instruments for players of all levels. Ryan explores the vintage and premium room, playing a Fender 1967 Coronado, vintage Musicmaster guitars and a Thunder Road exclusive: the Fender Custom Shop 1959 Thunder Road Stratocaster in Shell Pink.
Sep 23, 2026 · Facebook
2026 Fender Next Artist Redoor performs their song “Feathers”. 🪶 Watch now: https://www.youtube.com/watch?v=2LVXfExi84c
Sep 22, 2026 · Facebook
P Bass 🤝 Punk. We talk inspirations and music beginnings with Glen Matlock of the Sex Pistols. Watch the full video: https://youtu.be/sVQ69cEX6RI
Sep 19, 2026 · Facebook