Food52’s marketing, tracked daily.
The latest creative Food52 puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Food52
ShopVision captures the public marketing we see from Food52 every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Food52 use?
All channelsSocial is Food52's most-used channel. Jump to a channel below, or read straight down.
Food52 homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Food52 on email
19 capturedCadence
~2.1/ wk
Last 30 days
9
▲ 29%· vs prior 30d

Just in time for soup season.
Oct 6, 2026

Pumpkin carving for the weekend
Oct 2, 2026

Fall recipes with a little bit of magic.
Sep 29, 2026

‘Tis the season for fondue
Sep 25, 2026

Sheet-pan apple crisp, no-waste recipes, and more.
Sep 22, 2026

Apple orchard outings, recipes, and everything in between.
Sep 18, 2026

Our #1 cake recipe.
Sep 15, 2026

Late-Night Snacks, Anyone?
Sep 11, 2026

Fall baking is around the corner.
Sep 8, 2026

Make a showstopping feta bar.
Sep 4, 2026

5 recipes for September dinners.
Sep 3, 2026

Celebrate fig season with these recipes.
Sep 1, 2026
Food52 on paid media
41 capturedCadence
~0.5/ wk
Last 30 days
2
New· vs prior 30d
Top platform

Sep 29, 2026 · Meta

Sep 10, 2026 · Meta

Food52
Jun 23, 2026 · Meta

The secret to a better summer cookout? South Chicago Packing Wagyu Beef Tallow. @noahtanen builds this entire grilling menu around beef tallow from @southchicagopacking, tying together steak, charred corn, gremolata, and au poivre sauce into a meal that feels cohesive and packed with flavor. #ad
Jun 5, 2026 · Meta
Food52's competitive set
Benchmark on the same fieldsFood52’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Food52 on social
459 capturedCadence
~37/ wk
Last 30 days
160
Top platform
Facebook
A technique for bringing out the hidden beauty in cabbage - and a soupy, risotto-ish cure for the cold weather blues.
Oct 7, 2026 · Facebook
You crisp garlic in olive oil, stir in tomato paste, add drained chickpeas, itty-bitty ditalini, and boiling water, and ta-da, you just made dinner.
Oct 6, 2026 · Facebook
Our site has its fair share of butternut squash recipes, most of which take place in the oven or on the stove. With months of cold weather coming up, any snappy, crunchy vegetable is a ripe way to sidestep the annual, inevitable roasted vegetable fatigue. Think of butternut like a carrot, but better, with a creamy, buttery flavor and happy-go-lucky color.
Oct 5, 2026 · Facebook
Normally you may think of pumpkin as an ingredient for sweet desserts, but there are so many savory pumpkin recipes that make use of fall’s favorite gourd, too. Think soup and stews, baked cheesy pasta, and basic roast side dishes. Get to know 20 of our most savory pumpkin recipes. Then try them yourself!
Oct 4, 2026 · Facebook
Pears have just as much to offer as apples. They're subtly sweet, come in many varietals, and have a giving texture. Pears deserve their 15 minutes this fall. Here are 16 sweet recipes to place them squarely in the spotlight.
Oct 3, 2026 · Facebook
We don't know many people who would turn down a potato gratin, do you? What we love about this dish, other than its near universal appeal, is how deceptively simple it is to make relative to its beauty. Plus, you can probably make it with what you have in your fridge and pantry right now.
Oct 2, 2026 · Facebook
Don't have, ahem, *thyme* to run out and get some? No matter—use one of these substitutes instead.
Oct 1, 2026 · Facebook
Chicken broth may be one of the most widely known options, but it’s far from the only one. You can build one around whatever you have on hand, from vegetable scraps to herb stems and Parmesan rinds. Here are some of our favorite ways to make homemade broth and stock beyond chicken, plus a few ingredients you can use to boost whatever broth you’re already making.
Sep 30, 2026 · Facebook
Here are 23 simple fall dishes you can set and forget.
Sep 29, 2026 · Facebook
Here at Food52, we have thousands of apple recipes. That’s a long to-do list for one apple season—so we whittled things down to 67 of our favorites. Get your corer and peeler ready.
Sep 28, 2026 · Facebook
Grab a cocktail shaker, put on your favorite sweater, and welcome fall.
Sep 27, 2026 · Facebook
The most charming thing you can do with baked apple slices is shape them into roses. They may sound quite difficult, but it's actually the opposite!
Sep 26, 2026 · Facebook