Food52’s marketing, tracked daily.
The latest creative Food52 puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Food52
ShopVision captures the public marketing we see from Food52 every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Food52 use?
All channelsSocial is Food52's most-used channel. Jump to a channel below, or read straight down.
Food52 homepage updates
87 capturedFood52 on email
12 capturedFood52 on paid media
50 captured
Food52
Jun 23, 2026 · Meta

The secret to a better summer cookout? South Chicago Packing Wagyu Beef Tallow. @noahtanen builds this entire grilling menu around beef tallow from @southchicagopacking, tying together steak, charred corn, gremolata, and au poivre sauce into a meal that feels cohesive and packed with flavor. #ad
Jun 5, 2026 · Meta

Potato and Chickpea Salad with Dill & Cornichons by @lideylikes leans into the comfort of a traditional potato salad with a brighter, tangy crunch. Comment “recipe” and we’ll send it to you! The iconic teak boards by @teakhaus now come paired with a premium sheet pan made in collaboration with @usa_pan. Built to go from prep, to oven, to table with ease — officially available. We can’t wait for you to experience it! #teakhaus #cookinglovers #servingboards #kitchenessentials
Jun 4, 2026 · Meta

Food52
Jun 3, 2026 · Meta

@lideylikes sets the table with a mix of vintage postcards, playing cards, and old seed packets turned into thoughtful name cards. It’s a simple way to add personality and a little story to each place setting, making the whole table feel more inviting. Brought to you by @teakhaus — beautiful boards for everyday hosting.
May 27, 2026 · Meta
Food52's competitive set
Benchmark on the same fieldsFood52’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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Food52 on social
452 capturedUse cream cheese to give a tangy richness to these 18 recipes—both sweet and savory.
Aug 22, 2026 · Facebook
t’s been a busy summer at Food52, both in and out of the kitchen. We’ve shared plenty of new recipes, visited so many places, and now, we’re excited to share some news from behind the scenes: We have a new Editor-in-Chief.
Aug 21, 2026 · Facebook
Here's what you need to know for better guacamole, toast, salads, and more.
Aug 20, 2026 · Facebook
Seeing that French toast is already pretty perfect on its own, most never really think to deviate from the original. However, there's a good chance this one ingredient that completely transforms the dish is already hiding in your pantry.
Aug 19, 2026 · Facebook
You probably know mascarpone cheese as a key player in tiramisu, the chocolatey, espresso-infused layered Italian dessert. But it’s so much more than that. These 11 recipes use mascarpone in so many ways.
Aug 18, 2026 · Facebook
A traditional no-churn Indian treat with a major shortcut!
Aug 17, 2026 · Facebook
We are looking for one thing when making a weeknight dinner: joy. When searching for that joy, we try to lean on nostalgia. A part of the meal—whether it be the process or final flavor should transport you somewhere you love. With this in mind, here are five upcoming weeknight meals to make.
Aug 16, 2026 · Facebook
Baking already has a reputation for being very by the book—and this can also unfortunately translate to “complicated” for many folks. So here are some ways to make simple cake recipes even simpler (but just as delicious) thanks to expert advice from a pastry wiz.
Aug 15, 2026 · Facebook
Consider this your peach-season cheat sheet. A few fun facts to share with your friends, plus two very good reasons to buy a basket of peaches ASAP.
Aug 14, 2026 · Facebook
No brick oven here! Learn how to make your best-ever grilled pizza.
Aug 13, 2026 · Facebook
We're always looking for simpler ways to make ganache. Here's how to do it meltdown-free—in a food processor.
Aug 12, 2026 · Facebook
50 appetizer recipes for when the snacks are the main event. From crispy bites to dips, spreads, and everything in between, these are the recipes worth passing around.
Aug 11, 2026 · Facebook