e.l.f. Beauty’s marketing, tracked daily.
The latest creative e.l.f. Beauty puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Paid media
MetaOct 6, 2026

Social
InstagramGet a gold glow with NEW and limited-edition Power Grip Gold Drip Primer + Setting Spray! 🤩 Available now on elfcosmetics.com 💖 Comment “GOLD” and we'll DM you the link to shop 👏 Power Grip Gold Drip Primer ($11): 🌟 Same OG formula you love, now infused with gold micro-shimmer flecks for a radiant glow 🌟 Sticky gel texture grips makeup for long lasting wear 🌟 Illuminates all skin tones Power Grip Gold Drip Setting Spray ($11): ✨ Bi-phase setting spray for a radiant, gilded finish ✨ Gold micro-shimmer flecks illuminate skin ✨ Sets makeup for long-lasting wear ✨ Refreshingly fine mist Shop now on elfcosmetics.com and the e.l.f. app! 🛒 🇺🇸 Available now on TikTok Shop, Coming online to @target, @ultabeauty, @walmart, @walgreens and @amazon October 9, Coming in-store to @walgreens October 9 + @ultabeauty October 11 + @target, @heb, @krogerco October 25 + @cvspharmacy November 1 + @meijer November 4 🇨🇦 Coming online to @shoppersbeauty, @walmartcanada and @amazonca October 9, Coming in-store to @shoppersbeauty October 11 🇬🇧 Coming online and in-store to @superdrug, plus online at @amazonuk October 9 🇲🇽 Coming online and in-store to @ultabeautymx October 11 and @sephoramx October 15 🌍 Coming online to @amazon.it, @amazonde, @amazon.nl, @amazon.belgium and @saetherbeauty October 9, Coming in-store to @rossmannpl October 26, Coming online and in-store to @douglasitalia November 2 + @mein_rossmann and @dm_deustchland November 9 #PowerGripCollection #elfcosmetics
Oct 7, 2026
What we track on e.l.f. Beauty
ShopVision captures the public marketing we see from e.l.f. Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does e.l.f. Beauty use?
All channelsSocial is e.l.f. Beauty's most-used channel. Jump to a channel below, or read straight down.
e.l.f. Beauty homepage updates
176 capturedCadence
~14/ wk
Last 30 days
60
e.l.f. Beauty on paid media
297 capturedCadence
~11/ wk
Last 30 days
49
Top platform

Oct 6, 2026 · Meta

e.l.f.ing magical.
Oct 2, 2026 · Meta

Oct 1, 2026 · Meta

e.l.f. Cosmetics
Sep 28, 2026 · Meta

e.l.f. Cosmetics
Sep 24, 2026 · Meta

More luxe. Less bucks.
Sep 18, 2026 · Meta

e.l.f. Cosmetics
Sep 14, 2026 · Meta

Sep 11, 2026 · Meta

Serve Soft Glam 36 shades
Sep 10, 2026 · Meta

Soft Glam Foundation
Sep 8, 2026 · Meta

NEW from e.l.f.
Sep 3, 2026 · Meta

e.l.f. Cosmetics
Sep 1, 2026 · Meta
e.l.f. Beauty's competitive set
Benchmark on the same fieldse.l.f. Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
e.l.f. Beauty on social
411 capturedCadence
~36/ wk
Last 30 days
155
Top platform
Instagram
Get a gold glow with NEW and limited-edition Power Grip Gold Drip Primer + Setting Spray! 🤩 Available now on elfcosmetics.com 💖 Comment “GOLD” and we'll DM you the link to shop 👏 Power Grip Gold Drip Primer ($11): 🌟 Same OG formula you love, now infused with gold micro-shimmer flecks for a radiant glow 🌟 Sticky gel texture grips makeup for long lasting wear 🌟 Illuminates all skin tones Power Grip Gold Drip Setting Spray ($11): ✨ Bi-phase setting spray for a radiant, gilded finish ✨ Gold micro-shimmer flecks illuminate skin ✨ Sets makeup for long-lasting wear ✨ Refreshingly fine mist Shop now on elfcosmetics.com and the e.l.f. app! 🛒 🇺🇸 Available now on TikTok Shop, Coming online to @target, @ultabeauty, @walmart, @walgreens and @amazon October 9, Coming in-store to @walgreens October 9 + @ultabeauty October 11 + @target, @heb, @krogerco October 25 + @cvspharmacy November 1 + @meijer November 4 🇨🇦 Coming online to @shoppersbeauty, @walmartcanada and @amazonca October 9, Coming in-store to @shoppersbeauty October 11 🇬🇧 Coming online and in-store to @superdrug, plus online at @amazonuk October 9 🇲🇽 Coming online and in-store to @ultabeautymx October 11 and @sephoramx October 15 🌍 Coming online to @amazon.it, @amazonde, @amazon.nl, @amazon.belgium and @saetherbeauty October 9, Coming in-store to @rossmannpl October 26, Coming online and in-store to @douglasitalia November 2 + @mein_rossmann and @dm_deustchland November 9 #PowerGripCollection #elfcosmetics
Oct 7, 2026 · Instagram
this scent is Spicy Bundt Nice 😍🆕 e.l.f. POP Taste of Tromsø Travel Kit is available NOW on @Amazon 🤎
Oct 6, 2026 · Tiktok
Spicy Bundt Nice Silky Body Cream: ✨ Hydrating scented body cream inspired by an arctic holiday escape in Tromsø, Norway ✨ Delicious Holiday Spice Cake + Orange Zest scent ✨ Rich, silky body cream with a lightweight feel absorbs quickly into skin ✨ Helps soften and smooth skin
Oct 5, 2026 · Pinterest
Pack your bags, it’s time for a little e.l.f.scape 🧳✨ Something new drops very soon… #newdrop #elfcosmetics
Oct 4, 2026 · Instagram
It’s glow time! 🤩🆕 Halo Glow Body Collection is available now on elfcosmetics.com, the e.l.f. app, TikTok Shop and @ultabeauty. 💗 Your new holy grails for radiant skin from halo to toe: 💖 Halo Glow Soft Beam Body Cream: Daily body glow cream that hydrates skin and adds a hint of shimmer with a dreamy vanilla and magnolia scent ($12) 💖 Halo Glow Goddess Balm: Multi-use highlighting body glow balm for the high points of your body with a glassy, pearlescent sheen that lasts ($14) 💖 Halo Glow Body Brush: Soft, body-hugging brush to apply and blend Goddess Balm seamlessy ($10)
Oct 3, 2026 · Facebook
Your morning brew for brighter eyes. Why you’ll love it: 🍊 Vitamin C = helps to visibly brighten under eyes ☕ 3% Caffeine Blend = helps to visibly reduce puffiness 🍌 Banana-Colored Powder = visibly illuminates eye area Fast absorbing formula that helps you start your day bright Shop now on elfskin.com for $13 ☀️
Oct 2, 2026 · Facebook
Why you’ll love it: 💜 Delivers buildable pink-to-blue shifting finish 💜 Glides on easily (no crunch, flakes or residue!) 💜 Safe to use on body and décolletage 💜 Great for all hair types
Oct 1, 2026 · Pinterest
Today we took a giant leap, rhode has gone continental. ✈️ A little over a year ago, we welcomed rhode skin to the e.l.f. Beauty family. Today, the brand lands in 19 countries with SEPHORA Europe. rhode, the breakthrough, skin-focused beauty brand founded by Hailey Bieber is now available from Paris to Berlin, Madrid to Milan, Stockholm to Istanbul and pretty much everywhere in between. This is the next stage of a journey we planned from the start: bringing bold, high-performance, community-loved beauty to every eye, lip and face and now, to more of the world. At Sephora, fans will find rhode's core assortment alongside new Pocket Bronze and Highlight Milk collections, plus the return of fan-favorite Peptide Lip Tints in Pretzel and Lemontini and a new Baby Bubble Bag exclusive to Sephora in Europe and the U.K. To bring this new launch to life, Café rhode is open in Paris today through October 4. It features a classic French bistro on Rue Bonaparte with rhode menu specials, custom postcards and a rhode metro card that gets you a skincare sample with any rhode purchase at a participating Sephora in Paris. Reservations required, bookings open at 6am CEST daily at the link below: https://lnkd.in/eZZ_xAtd From a bold acquisition to a bistro on the Seine together, we're disrupting norms, shaping culture and connecting communities in new ways. We can't wait for the rhode ahead 🌎.
Sep 30, 2026 · Linkedin
Fall into flavor with 2 NEW and limited-edition festive flavors: Pumpkin Glaze and Pink Peppermint! 😍 Glow Reviver Flavor Balm Lip Duo is available now on elfcosmetics.com and the e.l.f. app! ✨ Comment "DUO" and we'll DM you the link to shop. 👏 Why you’ll love it: 💋 Long-lasting nourishing lip balm duo with a buttery soft formula 💋 Delivers a wash of buildable color and a glossy finish 💋 Formulated with 10% hydrating butters for soft, supple lips 💋 Lip-hugging tip delivers a smooth application 💋 2 new & limited-edition flavors: Pink Peppermint (pale pink) and Pumpkin Glaze (amber with pearl) Shop now for $18 on elfcosmetics.com. 🫶 🇺🇸 Available now on TikTok Shop and online at @target, @ultabeauty, @walmart and @amazon, Coming in-store to @ultabeauty October 11, Coming in-store to @target and @krogerco this fall 🇨🇦 Available now online at @shoppersbeauty, @walmartcanada and @amazonca, Coming in-store to @shoppersbeauty and @amazonca October 4 🇲🇽 Coming to @sephoramx October 15 🌍 Coming to @sephoramiddleeast October 1, Coming to @saetherbeauty October 2, Coming to @pricelineau, @colessupermarkets, @kmartaus and @targetaus this winter, Coming to @nykaacosmetics early 2027 #GlowReviverLipBalm #elfcosmetics
Sep 29, 2026 · Instagram
#GIVEAWAY: we just glow together! ✨ now, it’s your turn! 👀 we’re giving TWO lucky winners the chance to win their very own @elfyeah x @Bubble Skincare PR Box, including all 3 shades of Drop N’ Dunk, Glow Talk, and Camo Slide 💕 how to enter: ➡️ follow @elfyeah ➡️ like this post ➡️ tag a friend in the comments! 🫶 Giveaway starts NOW and ends October 5, 2026 at 11:59 PM PT. NO PURCH NEC. Open to 18+ in 50 US/DC. winner will be chosen at random and contacted via direct message. Void where prohibited. Rules: LINK IN BIO
Sep 28, 2026 · Tiktok
Why you'll love it: ✨ Buildable, dimensional shine ✨ Glides on easily, no residue ✨ Sparkling pink-to-blue shifting finish ✨ Lightweight & non-greasy formula ✨ Easily rinses away in shower with water
Sep 27, 2026 · Pinterest
A 2-step lip ritual to smooth and visibly plump lips featuring our Thirst Burst Lip Treatment in Sheer Guava + Thirst Burst Lip Smoothie in Guava (kit exclusive).
Sep 26, 2026 · Pinterest