e.l.f. Beauty’s marketing, tracked daily.
The latest creative e.l.f. Beauty puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
Latest creative
As of August 22, 2026
Paid media
MetaAug 20, 2026
Social
InstagramPickle your pout! 💋 3 NEW pickle flavors of Glow Reviver Melting Lip Balm + Briny Blender Face Sponge are AVAILABLE NOW on elfcosmetics.com, TikTok Shop and exclusively on ulta.com (+ coming in-store to @ultabeauty on August 23!) 🥒 Comment "pickle" and we'll DM you the link to shop. 🛒 Spear for a limited-time: 💚 The Real Dill: Sheer green balm + the OG taste the e.l.f.ies can't get enough of ($9) ✨ NEW e.l.f. Von Dill: Sheer light green with shimmer + German cornichon-coded flavor ($9) 🌶️ NEW Spicy Lil Dill: Hot red with shimmer + a spicy kick to plump the look of lips ($9) 🧽 NEW Briny Blender: Pickle-shaped sponge that targets hard to reach areas + creates a seamless finish ($7) Plus, snag a Dill-lulu Keychain on us exclusively when you shop bundles on TikTok Shop! 🔑 Available on elfcosmetics.com for USA, Canada and the UK! 🎥: @sarahcramoss #elfcosmetics #pickle
Aug 22, 2026
What we track on e.l.f. Beauty
ShopVision captures the public marketing we see from e.l.f. Beauty every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does e.l.f. Beauty use?
All channelsSocial is e.l.f. Beauty's most-used channel. Jump to a channel below, or read straight down.
e.l.f. Beauty homepage updates
177 capturede.l.f. Beauty on paid media
305 capturedAug 20, 2026 · Meta
Aug 17, 2026 · Meta
Aug 7, 2026 · Meta
NEW! main stain lip marker
Aug 4, 2026 · Meta
Blush Makeup: Liquid, Powder and Cream Blush | e.l.f. Cosmetics
Jul 24, 2026 · Meta
Jul 22, 2026 · Meta
Mascara - Waterproof, Lengthening & Volumizing | e.l.f. Cosmetics
Jul 21, 2026 · Meta
Jul 20, 2026 · Meta
NEW! glow reviver lip oil stick
Jul 16, 2026 · Meta
Jul 13, 2026 · Meta
the ultimate power couple.
Jul 10, 2026 · Meta
e.l.f. Cosmetics
Jul 9, 2026 · Meta
e.l.f. Beauty's competitive set
Benchmark on the same fieldse.l.f. Beauty’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
wet n wild Beautywetnwildbeauty.com
essence makeupessencemakeup.com
LA Girl Cosmeticslagirlusa.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
e.l.f. Beauty on social
485 capturedPickle your pout! 💋 3 NEW pickle flavors of Glow Reviver Melting Lip Balm + Briny Blender Face Sponge are AVAILABLE NOW on elfcosmetics.com, TikTok Shop and exclusively on ulta.com (+ coming in-store to @ultabeauty on August 23!) 🥒 Comment "pickle" and we'll DM you the link to shop. 🛒 Spear for a limited-time: 💚 The Real Dill: Sheer green balm + the OG taste the e.l.f.ies can't get enough of ($9) ✨ NEW e.l.f. Von Dill: Sheer light green with shimmer + German cornichon-coded flavor ($9) 🌶️ NEW Spicy Lil Dill: Hot red with shimmer + a spicy kick to plump the look of lips ($9) 🧽 NEW Briny Blender: Pickle-shaped sponge that targets hard to reach areas + creates a seamless finish ($7) Plus, snag a Dill-lulu Keychain on us exclusively when you shop bundles on TikTok Shop! 🔑 Available on elfcosmetics.com for USA, Canada and the UK! 🎥: @sarahcramoss #elfcosmetics #pickle
Aug 22, 2026 · Instagram
"do you want my pickle?" – the friend of your dreams 😍🥒 credit: @Betches
Aug 21, 2026 · Tiktok
Dill is BACK! 🤩 3 NEW pickle flavors of Glow Reviver Melting Lip Balm + Briny Blender are available NOW on elfcosmetics.com, TikTok Shop and exclusively on ulta.com (+ coming in-store to @ultabeauty on August 23!) 🥒 Take your pick(le) of 3 limited-edition Glow Reviver Melting Lip Balm Flavors + a 🆕 face sponge: 💚 The Real Dill: Sheer green balm + the OG taste the e.l.f.ies can't get enough of ($9) ✨ NEW e.l.f. Von Dill: Sheer light green with shimmer + German cornichon-coded flavor ($9) 🌶️ NEW Spicy Lil Dill: Hot red with shimmer + a spicy kick to plump the look of lips ($9) 🧽 Briny Blender: Pickle-shaped sponge that targets hard to reach areas + creates a seamless finish ($7) Plus, snag a Dill-lulu Keychain on us exclusively when you shop bundles on TikTok Shop! 🔑 Available on elfcosmetics.com for USA, Canada and the UK! Comment "pickle" and we'll DM you the link to shop. 🙌 #elfcosmetics #pickle
Aug 20, 2026 · Instagram
Rise and brine e.l.f.ies! 🥒 In case you haven’t heard the news, we are back with more e.l.f. pickle-themed products that will be hitting the market starting tomorrow. For this week’s Substack we went behind the scenes with Kelsey Shellito and Holly Nguyen, who are on e.l.f.’s innovation team and played a big part in bringing this dill-lightful new drop to life. From impromptu trips to Germany so their team could try every pickle flavor imaginable, to sharing the intentionality behind each lip product's shade, this week’s Q&A shows you how we are always moving at e.l.f. speed to keep up with what our community wants to see next! Check out the full piece at the link below, and let us know which of the four products you’re most excited to get your hands on first! 👀 https://lnkd.in/ekTqWbMj
Aug 19, 2026 · Linkedin
e.l.f. Cosmetics 💋 Stain & Tint Blending Brush ($6) 💋 Cream Blush & Bronzer Duo Brush ($9) 💋 Glow Reviver Melting Lip Balm ($9) 💋 Soft Glam Cream Blush ($7) 💋 Soft Glam Cream Bronzer ($7) 💋 Power Grip Dewy Setting Spray ($11) 💋 Power Grip Primer ($11) 💋 Sheer For It Blush Tint ($6) e.l.f. SKIN 💦 Holy Hydration! Clean Freak Daily Cleanser ($11) 💦 Thirst Burst Drops ($13) 💦 Glass Slick Serum Stick ($12) 💦 Save Your e.l.f. Hypochlorous Mist ($12) 💦 Holy Hydration! Face Cream ($13) e.l.f. Hair ✨ Humidity Hero Anti-Frizz Styling Spray ($9) ✨ Never Thirsty Moisturizing Shampoo ($9) ✨ Never Thirsty Moisturizing Conditioner ($9) ✨ Gloss Mode Treatment Oil ($10) ✨ 3-in-Wonder Magic Styling Cream ($9) ✨ 3-in-Wonder Magic Styling Wand ($6)
Aug 18, 2026 · Pinterest
Someone had to make this emoji happen 💅 And we're not done yet… stay tuned 👀
Aug 17, 2026 · Instagram
ASMR restock to glow up and chill out 💋🧖♀️ get the whole haul at elfcosmetics.com + @target #hairtok #elfcosmetics #elfSKIN
Aug 16, 2026 · Tiktok
Why you’ll love it: 💗 Long-lasting cheek AND lip stain 💗 Hydrating watery texture delivers a natural finish 💗 Transfer-resistant stain gives a sheer wash of color 💗 Easy as e.l.f. to build and blend 💗 Pairs perfectly with Stain & Tint Blending Brush ($6)
Aug 15, 2026 · Pinterest
Heart 2 Art is back! ❤️ @fiorelladoodles is turning more comments from our e.l.f.ies into amazing works of art. 🖼️ This series is all about celebrating the humans behind the comments AND the art. 🤝 Keep the comments coming because we're always watching. 👀 You never know what might become the next masterpiece! ✨ Comments by: 💬 @lexis_gall 💬 @allie.mariec #heart2art #elfcosmetics
Aug 14, 2026 · Instagram
IG refresh needed a re-glam 😉
Aug 13, 2026 · Instagram
adding whimsy to my GRWM ✨ #elfcosmetics #elfhair #bejeweled #eyeslipsface #hairtok
Aug 12, 2026 · Tiktok
Adding whimsy to my GRWM ✨
Aug 11, 2026 · Instagram