Drybar’s marketing, tracked daily.
The latest creative Drybar puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Drybar
ShopVision captures the public marketing we see from Drybar every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Drybar use?
All channelsSocial is Drybar's most-used channel. Jump to a channel below, or read straight down.
Drybar homepage updates
85 capturedCadence
~6.3/ wk
Last 30 days
27
▼ 10%· vs prior 30d
Drybar on email
71 capturedCadence
~6.5/ wk
Last 30 days
28
▲ 17%· vs prior 30d

🚨 SALE ENDS TONIGHT 🚨
Oct 6, 2026

PSA: sitewide sale 🎉
Oct 4, 2026

up to 30% OFF won't be here forever ⌛
Oct 3, 2026

Your next haul: up to 30% off!!
Oct 2, 2026

Don't Leave This Behind! 💛
Oct 1, 2026

Have you shopped our SALE, yet?
Sep 30, 2026

Were You Checking Us Out? 👀
Sep 29, 2026

PSA: up to 30% off sitewide!
Sep 28, 2026

✨ SALE ✨
Sep 27, 2026

SALE! SALE! SALE!
Sep 26, 2026

SALE STARTS NOW 🎉
Sep 25, 2026

Don't forget to pack these! ✈️😎🧳
Sep 24, 2026
Drybar on paid media
53 capturedPromotional history, record by record
250 records · latest 5 shown245 more offers sit before Oct 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Drybar's competitive set
Benchmark on the same fieldsDrybar’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Drybar on social
105 capturedCadence
~9.8/ wk
Last 30 days
42
▲ 17%· vs prior 30d
Top platform
Instagram
Amazon Prime Day has landed 📦✨ Shop up to 35% off your blowout favorites 💁♀️ Shop now: https://amzn.to/42e95el
Oct 6, 2026 · Facebook
We asked the girls how their blowout makes them feel 🎤✨ The confidence says it all 🤭
Oct 5, 2026 · Instagram
Prime Day is coming 👀🛒 Time to start planning your cart. What Drybar favorite are you hoping to snag? 💛 Plan Your Buy: https://amzn.to/4hAsf5d
Oct 4, 2026 · Facebook
We’re popping up in NYC today only (10/2)! 💛 Come find us for giveaways, product trials + more ✨ 📍 Gansevoort Plaza | High Line Between Washington St & Gansevoort St ⏰ 12–5PM
Oct 2, 2026 · Instagram
Good hair day loading… 💛 Shop 25% off select Drybar favorites TODAY ONLY (10/2) at Sephora ✨ Shop now: https://www.sephora.com/brand/drybar
Oct 1, 2026 · Facebook
Smooth hair, smooth day ✨ Buttercup™ PRO was designed to make great hair days feel effortless 💁♀️
Sep 30, 2026 · Instagram
A great blowout starts with a dryer you can count on 💪 Buttercup™ PRO was designed for the hair days, busy mornings, and everything in between 💛
Sep 29, 2026 · Instagram
Smarter styling starts here 💛 Meet the technology behind Buttercup PRO’s smart attachments 👀
Sep 28, 2026 · Instagram
POV: you’ve entered the Buttercup PRO mood board✨💛 The next generation of our iconic Buttercup Blow-Dryer, from every angle 👀
Sep 26, 2026 · Instagram
Sep 25, 2026 · Facebook
Respectfully.... 🤭✨ Powered by Buttercup™ PRO.
Sep 24, 2026 · Instagram
✨ WIN the ultimate ‘back to it’ reset bundle ✨ New season ready? We thought not. Neither are we. 😅 But to make things a little easier, we’ve teamed up with @thedrybar to bring you all the essentials to reset and refresh - including a brand-new PINK MacBook Neo! 💕✨ How to enter: ✨ Tag a friend in the comments ✨ You both must be following @graceandstella and @thedrybar ✨ Sign up to our emails via the link in bio What you’ll win: Cleansing Balm $35 Cooling Eye Roller $13 36 pack Hydrocolloid Pimple Patches (multishape) $15 24 pack Energizing Eye Masks $40 24 pack Moisturizing Pink Eye Masks $40 13‑inch MacBook Neo in blush $699 NEW Buttercup PRO Blow-Dryer ($229) NEW Detox Silk Dry Shampoo ($30) Round brush ($40) Bundle worth over $1000 Giveaway runs September 23 – October 6, 2026. The winner will be contacted via DM from this account. No purchase necessary. Open to U.S. residents, 18 or older. This giveaway is administered by grace & stella and is not affiliated with Instagram. Full T&C’s linked in bio. #graceandstella #drybar #backtoit
Sep 23, 2026 · Instagram