Blue Apron’s marketing, tracked daily.
The latest creative Blue Apron puts in front of shoppers — homepage, social and sms — captured on the day each one changed.
Latest creative
As of October 7, 2026
What we track on Blue Apron
ShopVision captures the public marketing we see from Blue Apron every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageSocialSMS
- Dataset
- Live
Which channels does Blue Apron use?
All channelsHomepage is Blue Apron's most-used channel. Jump to a channel below, or read straight down.
Blue Apron homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
Blue Apron on sms
2 capturedBlue Apron's competitive set
Benchmark on the same fieldsBlue Apron’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Meal Delivery Service｜Marley Spoonmarleyspoon.com
Dinnerlydinnerly.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Blue Apron on social
37 capturedCadence
~1.6/ wk
Last 30 days
7
Top platform
Instagram
This is a noodle appreciation post 😌🍜
Oct 7, 2026 · Instagram
We asked our chefs to share the 3 underrated tools they think deserve way more credit. Which ones are you adding to your kitchen?
Oct 6, 2026 · Instagram
The leaves are changing, the air is crisping, and every night is starting to feel like a soup night. #soupseason #soupszn
Oct 5, 2026 · Tiktok
using our household's favorite, Blue Apron, to cook together one last time before college sendoff!
Sep 23, 2026 · Tiktok
We know recent orders have fallen short. Here’s what we’re doing to make it right.
Aug 14, 2026 · Facebook
Sometimes you just need to make yourself one BIG cookie 🍪 Here’s a recipe for a single-serving (or shareable if you’re feeling generous) chocolate chunk cookie: Ingredients: 1½ tbsp unsalted butter, melted 3 tbsp light brown sugar 1 tbsp granulated sugar 2 tbsp beaten egg (from one large) Large pinch kosher salt Small pinch baking soda Dash of pure vanilla extract ¼ cup all purpose flour Roughly chopped semisweet or bittersweet chocolate, to taste Flaky sea salt Directions: 1. In a bowl, whisk together butter, both sugars, egg, salt, baking soda, and vanilla until smooth. Stir in the flour and chocolate until thoroughly combined. Cover bowl and refrigerate until dough is firm, at least one hour and up to three days. 2. Preheat oven to 350. Press dough into an approximate ½-inch-thick disk. Transfer to a parchment-lined or silicone baking mat-lined baking sheet. Sprinkle the top with flake salt. Bake until until golden brown and crisp on the bottom and just set in the center, 15 to 18 minutes. Let cool on baking sheet at least 10 minutes before serving.
Aug 12, 2026 · Tiktok
Comment STEAK and we'll DM you the recipe. These steaks make the perfect weeknight dinner: ✅ ready in about 30 minutes ✅ over 40g of protein ✅ under 650 calories ✅ hot honey biscuits.
Aug 7, 2026 · Instagram
What sound does a pepper grinder make? Part 2! How'd we do?
Aug 6, 2026 · Instagram
You're shucking wrong! 🌽 Have you seen this corn shucking trick? Simply microwave an ear for 3 minutes, cut off the end, and shake it loose from the husk (but watch for hot fingers!).
Aug 5, 2026 · Instagram
72% of our customers told us they'd rather use everyday ingredients they already have at home if it meant paying less for their recipes. Starting August 10, eggs will no longer be automatically included in Meal Kits. If a recipe calls for eggs, you can use your own or add a dozen organic, pasture-raised eggs through our Extra Proteins section. To help with the transition, use code EGGS on an upcoming order for a free dozen organic, pasture-raised eggs.* Learn more at the link in our bio. *Valid on one upcoming order. See site for full terms.
Aug 4, 2026 · Instagram
Your zodiac sign = your unhinged comment straight from our comments section 🫠
Jul 31, 2026 · Tiktok
Where’s your next bite? There’s actually only one right answer 🫣
Jul 30, 2026 · Instagram