Arbor Day Foundation’s marketing, tracked daily.
The latest creative Arbor Day Foundation puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
David, our curated tree resources for you
Oct 5, 2026

Social
InstagramFrom bright green to yellow, orange, red, and purple, then crispy brown, and eventually rich nutrients, a leaf’s transformation in just a few months is incredible to see. When leaves tumble to the ground, they become something new: nutrients for insects, shelter for some critters, and eventually soil. As we enjoy fall’s spectacular color show, let’s remember that leaves are fulfilling their journey long after they’ve fallen, supporting life in so many ways we can’t always see.
Oct 7, 2026
What we track on Arbor Day Foundation
ShopVision captures the public marketing we see from Arbor Day Foundation every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Arbor Day Foundation use?
All channelsSocial is Arbor Day Foundation's most-used channel. Jump to a channel below, or read straight down.
Arbor Day Foundation homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Arbor Day Foundation on email
6 capturedCadence
~0.5/ wk
Last 30 days
2

David, our curated tree resources for you
Oct 5, 2026

David, welcome to the tree planting movement! 🌲💚
Oct 1, 2026

David, our curated tree resources for you
Sep 5, 2026

David, welcome to the tree planting movement! 🌲💚
Sep 1, 2026

David, our curated tree resources for you
Aug 21, 2026

David, welcome to the tree planting movement! 🌲💚
Aug 17, 2026
Arbor Day Foundation's competitive set
Benchmark on the same fieldsArbor Day Foundation’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Arbor Day Foundation on social
150 capturedCadence
~11/ wk
Last 30 days
48
Top platform
Facebook
From bright green to yellow, orange, red, and purple, then crispy brown, and eventually rich nutrients, a leaf’s transformation in just a few months is incredible to see. When leaves tumble to the ground, they become something new: nutrients for insects, shelter for some critters, and eventually soil. As we enjoy fall’s spectacular color show, let’s remember that leaves are fulfilling their journey long after they’ve fallen, supporting life in so many ways we can’t always see.
Oct 7, 2026 · Instagram
We’re here to answer your tree questions. From knowing what tree to plant, how deep to dig, and how much to water, we’re breaking down the basics to help turn you into a successful tree planter. Send us more of your questions. Head to the link in our bio, leave your question in a comment, or send us a DM.
Oct 6, 2026 · Instagram
How did the American Sweetgum tree get a delicious-sounding name? The tree produces a sweet-smelling, sweet-tasting resin that seeps out when the tree’s bark is wounded or scraped. Once the resin hardens, it can be chewed like gum. Native Americans and early pioneers would often scrape the bark and use the chewy resin as a form of dental hygiene. The tree also produces hard, spiky seed pods called gumballs. In the fall, its star-shaped leaves turn from brilliant yellow to purple to red, putting on quite the show. Although today’s chewing gum and gumballs aren’t directly connected to the American sweetgum tree, it still holds a place in candy history. If you’d like one in your yard, follow the link in our bio.
Oct 5, 2026 · Instagram
Leaves are essential to a tree’s survival. So why are they dropped come fall? It's part of their winter prep. Trees go dormant in winter, like hibernating bears, and like some humans who dislike cold weather. Come fall, trees form an abscission layer (or scar) at the base of the leaves that cut off food and water supply. Without leaves, trees are less likely to break under heavy snow loads. Why? Because all the leaves together can hold a lot of snow, which adds weight to branches that can flex to the breaking point. Trees also lose water through the tiny holes in their leaves, through a process called transpiration which cools the air around them during the hot summer months. But when it’s cold, trees move stored water out of delicate tissues to avoid damage from crystals that form in the frozen water. And when spring rolls around again, there’s room for new growth.
Oct 3, 2026 · Facebook
What does it mean to report on the climate without steering the conversation? For Peter Prengaman, Global Climate and Environmental News Director at the AP, it means following the facts, exploring the complexities and giving people the information they need to make their own choices. In the newest episode of Unearthing Optimism, Peter talks with Dan Lambe about this approach and how journalism can help people understand the challenges facing our planet. Listen wherever you get your podcasts.
Oct 2, 2026 · Facebook
The climate conversation is big. Last week in New York City, we joined people from around the world who are working toward solutions. For us, that work starts with trees. Because the impact of a tree reaches far beyond its roots: helping cool neighborhoods, strengthen communities, and create healthier places for people to call home. Climate Week reminded us that meaningful change doesn’t always have to start big. Sometimes, it starts with a single tree.
Oct 1, 2026 · Facebook
The sugar maple is one of America’s most-loved trees. In fact, more states have claimed it as their state tree than any other single species. And it's not just because of its jaw-dropping fall color. Sugar maples are one of the most important trees for maple syrup production, and its sap averages about 2.5% sugar. That means it takes roughly 34 gallons of sap to make just 1 gallon of syrup. Sugar maples also provide habitat and food for wildlife. Squirrels eat their seeds, buds and leaves, while numerous songbirds use them for nesting. And when fall arrives? It puts on quite the show, with leaves shifting from yellow to orange to brilliant red. Ready to make a sugar maple part of your landscape? Learn more or get your own at the link in our bio.
Sep 30, 2026 · Instagram
Between 2009 and 2011, 1,484,500 trees were planted across 15,047 acres in California, helping restore forested landscapes that play an important role in protecting watersheds. Healthy forests and clean water are deeply connected. Forest watersheds provide drinking water for millions of people, while threats like drought, insects and catastrophic wildfire can put both forests and water quality at risk. It’s easy to think of a forest as something far away from the water that comes out of your tap. But the trees growing on those landscapes can be part of the reason that water reaches you in the first place. Protecting forests means protecting water, too.
Sep 29, 2026 · Instagram
More than half of the freshwater flowing into the Chesapeake Bay begins in Pennsylvania. That means what happens along the state’s streams and rivers can have an impact hundreds of miles downstream. Trees can help. When planted along waterways, they stabilize streambanks, filter runoff and reduce the sediment and nutrients flowing into our rivers. Our work with the @chesapeakebayfoundation is helping farmers and landowners plant trees that protect both land and water — creating benefits that ripple far beyond the stream’s edge. Read the full perspective on how trees are helping protect the Chesapeake Bay at the link in our bio.
Sep 28, 2026 · Instagram
You've heard us say trees are natural air filters ... but how exactly? 👇 All parts of a tree work together to catch and trap air pollution, including dust, smoke, and pollen. The leaves of a tree have tiny pores all over them that act like hundreds of filters and trap particles as air passes by. The rough surfaces of branches and bark also catch pollutants, while the spaces between leaves help filter them out. All the pollutants that get caught on the surface of the tree or absorbed into it are effectively removed from the air we breathe. How amazing is it that a single tree can have the air-filtering power of hundreds of tiny filters!?
Sep 26, 2026 · Facebook
A group of curious scientists set out to research whether trees sleep. They spent several nights tracking changes in a birch tree using infrared laser scanners. They discovered that the birch tree they were studying drooped its branches by an average of 10 centimeters at night. Once daylight hit, they lifted back into place. Scientists know that trees cycle through different physiological changes depending on certain factors, like water balance and light availability. But why branches relax is still a mystery. Is it to conserve energy overnight? Is it because of too much or too little water? Is it the lack of light? What we do know is that trees may not sleep in the traditional sense, but they do take time to unwind. Considering how hard they work for us and the planet during the day, they’ve certainly earned the rest.
Sep 25, 2026 · Facebook
We know that most Americans want to live in neighborhoods with more trees, yet only a minority have planted a tree in the past year. We are going to help you become a tree planter without ever having planted a tree. By becoming an Arbor Day Foundation member, you’ll receive 10 trees to plant in your neighborhood while helping support tree plantings in forests and communities around the world. As a member, you’ll gain the confidence to plant trees successfully and enable us to show up when and where we’re needed and plant at the speed and scale necessary to strengthen communities and revive our planet’s most important forests. You can also opt to send your 10 trees to a forest where they’ll make an impact. Whatever you choose to do, you will be there, right alongside us, planting for future generations. No shovel, no gloves, no backyard needed.
Sep 24, 2026 · Instagram