What did Adidas do on Black Friday?
On November 28, 2025, Adidas ran up to 15% off sitewide, via "Discount." Independently captured from adidas.com — not aggregator copy.
The offer on the day
ADIDAS.COM
Homepage · captured Nov 29, 2025
Free standard shipping with Adiclub & 15% off
15%
Depth on the day
Depth on the day
15%
▼ -12.3 pts · vs its active-promo avg
Vs discounters
-29 pts
▼ below avg · 44% among discounters
- Headline offer
- Free standard shipping with Adiclub & 15% off
- Mechanic
- Discount
- Scope
- Sitewide
- Where it ran
- online, app, in-store
- Eligible categories
- Not specified
- Shipping
- —
What ran on each channel
4 channelsWhat Adidas ran across channels around Black Friday — homepage, email, paid media and social, captured from the Black Friday window.
Adidas homepage updates
Adidas homepage updates capture
Captured Nov 29, 2025.
Adidas on email
Extra 40% off: Cyber Monday savings
Captured Nov 30, 2025.
Adidas on paid media
Save an extra 40% on full price and sale items during Cyber Monday. Use code CYBER.
Captured Nov 30, 2025.
Adidas on social
Home gold for Mikaela Shiffrin 🥇 Power, precision and confidence making it a statement performance yet again. #YouGotThis #RoadToMilanoCortina
Captured Nov 30, 2025.
Wholesale and marketplace assets withheld
Adidas's competitive set
Benchmark on the same fieldsAdidas’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
New Balancenewbalance.com
Under Armour®underarmour.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Adidas on prior Black Fridays
1 year trackedThe same single day measurement, every year we have captured Adidas.
What teams ask about Black Friday 2025
Answered from our data- Does Adidas offer Black Friday discounts?
- Yes — on November 28, 2025, Adidas ran Free standard shipping with Adiclub & 15% off.
- How deep was Adidas's Black Friday discount?
- Adidas's peak Black Friday 2025 discount was 15%. — 29 points shallower than the average among brands that discounted that day.
- What promotional mechanic did Adidas use for Black Friday?
- Adidas ran Black Friday 2025 as "Discount."
- Was Adidas's Black Friday discount sitewide or limited to select items?
- Adidas's Black Friday 2025 discount was sitewide.
- Is Adidas's Black Friday discount deeper than last year?
- ShopVision does not have both years' peak depths captured to compare.
- Which channels did Adidas use for Black Friday?
- Adidas's Black Friday 2025 offer was eligible on: online, app, in-store.