Zimmermann’s marketing, tracked daily.
The latest creative Zimmermann puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Zimmermann
ShopVision captures the public marketing we see from Zimmermann every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Zimmermann use?
All channelsPaid media is Zimmermann's most-used channel. Jump to a channel below, or read straight down.
Zimmermann homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Zimmermann on email
21 capturedCadence
~2.3/ wk
Last 30 days
10
▲ 43%· vs prior 30d

Spring 2027 Ready-to-Wear, Kaleidoscope
Oct 6, 2026

The Countdown Begins
Oct 4, 2026

This Item Caught Your Eye
Oct 2, 2026

Welcome to ZIMMERMANN
Oct 1, 2026

Join us at Paris Fashion Week
Sep 30, 2026

A study in layering
Sep 29, 2026

Fall Essentials
Sep 22, 2026

An update to our Privacy Policy and your data
Sep 18, 2026

The Fall uniform
Sep 15, 2026

Lingerie Suiting
Sep 8, 2026

Weekend in ZIMMERMANN
Sep 4, 2026

The latest release, Fall '26
Sep 1, 2026
Zimmermann on paid media
261 capturedCadence
~2.8/ wk
Last 30 days
12
Top platform
Zimmermann's competitive set
Benchmark on the same fieldsZimmermann’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Zimmermann on social
87 capturedCadence
~7.5/ wk
Last 30 days
32
—· vs prior 30d
Top platform
Instagram
Friends of ZIMMERMANN join us in Paris for our Spring 2027 Ready-to-Wear show. #ZIMMERMANN #PFW
Oct 6, 2026 · Instagram
Introducing ZIMMERMANN Spring 2027 Ready-to-Wear, Kaleidoscope. The collection explores the idea of quiet strength, its existence in softness and fragility, the everchanging states of nature, and the fleeting moments of the day. “For Spring 2027, I kept coming back to three ideas: strength, movement and colour. As I worked on the collection, I found myself drawn to the butterfly, not because of its delicacy, but because of its resilience. There’s a real strength in the way it moves and constantly transforms, and that became an important thread throughout the collection.” — Nicky Zimmermann kaleidoscope (noun) 1. A constantly changing pattern or sequence of elements. 2. A collective noun for a group of butterflies. With thanks to: Set Creative Direction @michelle_jank Stylist @stylemeromy Make Up Director @jodieboland Hair Director @damienbossinothair Casting @bitton @establishmentny Art Direction @emilvrisakis @smile.agency Music Composer @mimixumusic in collaboration with @karenelson Production @oboglobal Runway Content Capture @titreprovisoire Runway Stills Photographer @indigital.tv Backstage Set Photographer @charliedenno Backstage Set Videographer @anthonygouj_ Backstage Roaming Photo & Video @virgile.guinard @maison.mimesis @chloeledrezen @sonnyphotos @jessicajanesegal #ZIMMERMANN #PFW
Oct 5, 2026 · Instagram
Coming Soon: ZIMMERMANN Spring 2027 Ready-to- Wear. Watch it here, Monday, 5 October at 2:30PM CEST.
Oct 4, 2026 · Instagram
ZIMMERMANN Spring 2027 Ready-to-Wear finds strength in transformation. Join us live from Paris Fashion Week - Monday, 5 October at 2:30PM CEST.
Oct 2, 2026 · Instagram
ZIMMERMANN Spring 2027 Ready-to-Wear. Paris Fashion Week - Monday, 5 October at 2:30PM CEST.
Sep 30, 2026 · Facebook
The Valiant Handkerchief Dress from Fall 2026, featured in AFR Magazine.
Sep 24, 2026 · Facebook
The Ascent Embellished Dress from Fall 2026, featured in @marieclaireau
Sep 21, 2026 · Instagram
The Momentum Burnout Bubble Gown from Fall 2026, featured in Harper's Bazaar UK.
Sep 17, 2026 · Facebook
Draped silk layered with textural fringe detail.
Sep 14, 2026 · Instagram
Tuxedo suiting, meticulously layered with lingerie.
Sep 10, 2026 · Facebook
Fall 2026: Discover delicate texture and embellishment.
Sep 7, 2026 · Instagram
Silk-scarves take shape in the Valiant Draped Scarf Dress, where illustrated motifs find fluidity.
Sep 4, 2026 · Instagram