Yarn’s marketing, tracked daily.
The latest creative Yarn puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
What we track on Yarn
ShopVision captures the public marketing we see from Yarn every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Yarn use?
All channelsPaid media is Yarn's most-used channel. Jump to a channel below, or read straight down.
Yarn homepage updates
84 capturedCadence
~6.8/ wk
Last 30 days
29
—· vs prior 30d
Yarn on email
188 capturedCadence
~15/ wk
Last 30 days
65
▼ 6%· vs prior 30d

Last chance: 40% OFF 4 Valley Yarns ⏳
Oct 7, 2026

Luxury yarns, up to 45% off 💎
Oct 6, 2026

Premium Deals & Everyday Steals: Up to 50% Off
Oct 5, 2026

Your Favorite Premium Brands Are On Sale 💎
Oct 4, 2026

Your stash restock, sorted.
Oct 3, 2026

A Little Luxury, Up To 50% Off ✨
Oct 2, 2026

WEBS Classics: 25% Off Valley Yarns Throwbacks 🏆
Oct 1, 2026

Three Top Brands. One Day Left To Save ⏳
Sep 30, 2026

Craft cozy cowls for 20% less 🧶
Sep 29, 2026

Ready, Steady, Rios! 🧶
Sep 28, 2026

Malabrigo: Back In Stock & 20% OFF 🤩
Sep 27, 2026

25% off your order? Yes, please!
Sep 26, 2026
Yarn on paid media
345 capturedCadence
~2.6/ wk
Last 30 days
11
Top platform
Yarn on sms
17 capturedCadence
~2.3/ wk
Last 30 days
10
▲ 43%· vs prior 30d
Promotional history, record by record
686 records · latest 5 shown681 more offers sit before Oct 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Yarn's competitive set
Benchmark on the same fieldsYarn’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Yarn on social
15 capturedCadence
~1.6/ wk
Last 30 days
7
Top platform
Instagram
A sweater for yours toes? Why yes! Happy Socktober 🧦
Oct 2, 2026 · Facebook
The temps are dropping and we’re ready to pull out all of our sweaters! Get started on the next sweater of your dreams this autumn. Explore yarn, patterns, and more at yarn.com. 🧶: Valley Yarn
Sep 23, 2026 · Instagram
The WEBS store will be closed early for a private event on Saturday, September 19th, at 3pm. We apologize for any inconvenience and thank you for your understanding.
Sep 17, 2026 · Facebook
Knitting Magic✨ Bubble Stitch Cardigan - Full Tutorial on YouTube 🧶 Get the full kit at @lovecraftscom @websyarn Yarn: Paint Box - Simply Super Chunky in Red Wine & Candy Floss Pink Needle Size US 11(8mm) #knitting #knitcardigan #bubblestitch #paintboxyarn #knittok
Sep 16, 2026 · Instagram
A closer look at the bubble stitch cardigan 🧶 From the texture to the finished silhouette, this was such a fun piece to create. Here’s a quick look at the process—full step-by-step tutorial is now available on my YouTube channel. Save this one for your next knit project. ✨ #paintboxyarns #knitcardigan #KnittingTutorial #knitting #BubbleStitch
Sep 15, 2026 · Instagram
Be part of the fun at the WEBS Fall Knitting Retreat on the beautiful campus of UMass Amherst! Enjoy classes with Xandy Peters, Kate Atherley, Beth Brown-Reinsel, Nina Machlin-Dayton and more! All meals are included as well as fun late-night lounge time with some of your favorite yarn companies, and an exclusive WEBS shopping night. Join us on Friday or Saturday with a one-day ticket package, or attend both days with your retreat package! Multiple retreat package options are available. Don't wait! Learn more about this retreat and register today!
Sep 11, 2026 · Instagram
Be part of the fun at the WEBS Fall Knitting Retreat on the beautiful campus of UMass Amherst. Enjoy classes with Xandy Peters, Kate Atherley, Beth Brown-Reinsel, Nina Machlin-Dayton and more! All meals are included as well as fun late-night lounge time with some of your favorite yarn companies, and an exclusive WEBS shopping night. Learn more and register today. Don't wait! Registration is open through September 10th. Register now.
Sep 4, 2026 · Instagram
Is learning something new on your summer to-do list? This year, some of our team members have been experimenting with sewing their handwoven fabrics! If you're a 4-shaft weaver looking for an engaging project, the Bless Your Sol tote is the perfect way to play with color & construction! All you'll need to do is warp and weave the fabric in 3/2 cotton, and follow the easy instructions (with tips & tricks for handling handwoven fabric!), and then stitch the bag together on a sewing machine. For any leftover fabric, there are instructions for making a little zippered pouch to tuck inside! Featured weaving draft: Valley Yarns Bless Your Sol Tote Bag - download your copy today >> https://tinyurl.com/53csf7h4
Jul 26, 2026 · Instagram
Berroco Stratto's cotton/Merino blend is a dream to knit up, and the Coloma Cardigan is its perfect background. This oversized boyfriend cardigan is a lovely extra layer for cooler summer nights & early autumn, and since Stratto is bulky & worked on larger needles, this effortless sweater will knit up extra quick! Featured design: Coloma Cardigan from Berroco. Download your copy right here >> https://tinyurl.com/2xwtcdy4
Jul 24, 2026 · Facebook
What're you wearing to Rhinebeck this year? Our Northeastern weather can be a bit unpredictable in October, but one thing's for sure: you can never go wrong with a wool blend sweater! We love the Barre Sweater from Tahki Yarns for its twisting cables and classic shape that looks great on everyone. Its name is inspired by the Green Mountain State, but we think it'll do just fine in Dutchess County! 🧶🐑 Featured design: Barre Sweater - originally knit in now discontinued Tahki Yarns Vermont, Valley Yarns Becket would be a lovely substitute! Rhinebeck sweater | WEBS Yarn | Rhinebeck | Knitting Pattern | Knitters of Instagram
Jul 21, 2026 · Instagram
This week, we're revisiting the stunning Frida Baby Cardigan! Can you believe this stunner is already 10 years old?!?? 🤯🧶First published in 2016, this baby cardigan is a sized-down version of our Fiona sweater! It's knit in Valley Yarns Superwash DK, a machine-washable Merino yarn, making it the perfect gift for an autumn baby, with sizing up to 24 months. Frida's classic raglan shaping and cable details will never go out of style! Have you knit this pattern yet?
Jul 16, 2026 · Instagram