Big opportunities rarely happen inside your comfort zone. 🏈🌏 Last month, Leah Bainbridge (Jenk), Partnerships Marketing Manager, traded Chicago for Australia to help bring Wilson Sporting Goods Co. Football to life for fans in Melbourne. Months of planning across teams, partners and time zones all led to one big goal: creating the ultimate Wilson fan experience. Leah helped turn that vision into a fully branded experience packed with ways for fans to get closer to the action, from giveaways and a ball wall photo booth to a Wilson Sportswear customization station with commemorative patches. Wilson also sponsored the NFL’s Flag Football Zone, taking the experience beyond the booth and onto the field, where fans could get in the game themselves. “The biggest challenge was simply the logistics of bringing a major activation to life 10,000 miles from home,” Leah said. “Taking those risks allowed us to show up in a completely new market, introduce Wilson Football to new consumers and create meaningful brand awareness around one of the biggest sporting moments Australia has seen.” That’s our value of ‘Without Risk, Innovation Is Impossible’ in action. For us, taking risks means seeing the opportunity on the other side. This one created new ways for fans and young athletes to experience Wilson while giving our team a front-row seat to what the future of Wilson Football could look like around the world. “There were several times throughout the week when I had to pause and remind myself, wow, I’m really in Australia right now.” Sometimes, building what’s next means going halfway around the world to do it. #TeamWilson #WilsonFootball #Australia

Oct 7, 2026 · Linkedin

All-day comfort, effortlessly classic-cool style, instantly iconic colorways. This is SBR: 1994’s indoor-court shoe, reimagined for today. Meet your SBR match.

Oct 6, 2026 · Instagram

Explore the debuts & new hues in men’s pants and shorts designed to extend your game from summer’s last set to fall’s first chill. Our new Clubhouse Tech Trouser, in performance corduroy fabric, is designed to be your most versatile pant. On court, off duty, all season. Shorts season, extended. Volley Short in limited-edition stripes is made to pair, layer, and play on. Volley Short, Contour Tech Polo, and Rush Rally Jacket is a winning set. Our new Rush Rally Pant is designed to balance warmth with sweat-wicking, breathable, featherlight performance. Pair with matching Rush Rally Jacket to complete the tech-tailored look.

Oct 1, 2026 · Instagram

What goes into a Wilson Sporting Goods Co. athlete kit? A team dedicated to helping athletes feel and perform at their best. Long before our athletes take the court at the US Open, our team is hard at work turning athlete feedback, wear testing, performance innovation, and design into products built for the biggest stages in sport. "The most rewarding part is the relationship with athletes," says deborah sabet, our Women's Sportswear Design Director. "They know that when they come to Wilson, function will not be an issue, and they don't need to choose performance over feeling confident in something." Every detail is intentional. Our teams work closely with athletes to create kits that support movement, elevate performance, and allow players to show up with confidence when the spotlight is brightest. Because when athletes feel their best, they're free to focus on what matters most: competing at their highest level. #TeamWilson #Sportswear #Footwear #Tennis

Sep 29, 2026 · Linkedin

Childhood photos, professional headshots, and plenty of years in between. Some things change, but the people behind the smiles are what make every picture worth taking. 📸 At Wilson Sporting Goods Co., we're keeping the tradition alive with monthly headshot sessions at HQ that help team members put their best foot forward, whether they're updating LinkedIn, celebrating a promotion, or simply refreshing their professional presence. This month, we asked everyone to dig up their childhood picture day photos and pair them with their latest headshots. The result? A fun reminder of how far we've come and the people behind the brand. A timeless tradition, and one of our favorite team member perks. 😊 #TeamWilson #LifeAtWilson

Sep 25, 2026 · Linkedin

A collection made for all-weather players, explore the debut performance layers and transitional sets. Designed to balance warmth with sweat-wicking, breathable, featherlight ease.

Sep 22, 2026 · Instagram

Trace the threads of inspiration behind our latest collection, from initial cuts to final colorways. Get the full story & shop the designers’ edit. The lookbook — link in bio. The nucleus of this collection is adaptive layers, from base to top, designed to ace the season-changeover. On court and off duty. Featured Layers👇 Base: Everyday Brami • Mid: Clubhouse Full Zip Jacket • Top: Throwback Crop Cardigan Made for all-weather players, the collection debuts performance layers and transitional sets. Designed to balance warmth with sweat-wicking, breathable, featherlight ease. Featured 👇 New! Rush Rally Jacket & Pant • Two-a-Day Leather Duffle • Active Tennis Hat Fall debut, Match Point Dress, is a study in versatility, on court and all day, served at the height refined-retro style. Easy zip front, svelte and sporty circle skirt layer up and down with effortless elegance. Jacket debut, Seacourt Peplum Jacket, is designed to be your go-to fall layer. Channel quilted with a peplum hem, adjustable cinched waist, and two-way waterproof zipper. And for him: our new Form Lightweight Jacket is made to be his go-to layer this season (and next). A nod to the classic bomber it’s quilted in our signature W | Elite to be both insulated and breathable. Introducing your new all-day courtstyle essential. Our Clubhouse Tech Trouser, in performance corduroy fabric, is designed to be your most versatile and clubhouse ready trouser.

Sep 19, 2026 · Instagram

Summer fades, not your game. Ace the changeover in transitional layers & fits. Shop the full drop — link in bio.

Sep 17, 2026 · Instagram

Some perks hit a little differently. 🎾 Last week, #TeamWilson members got an exclusive opportunity to step on court and experience the Wilson Sporting Goods Co. Defyer racket for themselves, testing the limits of their game while connecting with colleagues through a shared love of sport. "It's been amazing to watch it spark conversations, create new experiences, and bring people closer to our sport around the world,” says Jason Collins, Racquet Sports Global General Manager. A great reminder that the best part of sport is bringing people together. #LifeAtWilson #Defyer #Tennis

Sep 15, 2026 · Linkedin

Sun, sand, and a little friendly competition. 🏐 Our annual Wilson Sporting Goods Co. Beach Bash brought Chicago team members together for an afternoon of great food, drinks, and a competitive volleyball tournament, all with one goal: connecting with teammates and celebrating another summer at Wilson. The excitement didn’t stop there - team members also had the chance to win big through our raffle, with prizes ranging from a Wilson shopping spree to a trip for two to cheer on a Chicago team at a regular season away game anywhere in the U.S.! Moments like these truly define #LifeAtWilson. Follow along to stay connected with our team, culture, and the experiences that bring us together. #TeamWilson #ChicagoSummer

Sep 14, 2026 · Linkedin