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Vitacost
vitacost.com ↗

Vitacost’s marketing, tracked daily.

The latest creative Vitacost puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on Vitacost

ShopVision captures the public marketing we see from Vitacost every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does Vitacost use?

All channels

Paid media is Vitacost's most-used channel. Jump to a channel below, or read straight down.

Vitacost homepage updates

88 captured
Cadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d

Vitacost on email

1 captured
Cadence
~0.2/ wk
Last 30 days
1
New· vs prior 30d

Vitacost on social

17 captured
Cadence
~2.3/ wk
Last 30 days
10
Top platform
Instagram

Promotional history, record by record

140 records · latest 4 shown
CapturedChannelOfferDepth
Aug 21, 2026website25% off Our BrandsDiscount
Aug 20, 2026websiteBack to School Event - 20% off top brandsDiscount
Aug 19, 2026websiteCustomer Appreciation Sale Up to 70% off wellness favoritesDiscount
Aug 18, 2026website20% off top brandsDiscount

136 more offers sit before Aug 18, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Vitacost's competitive set

Benchmark on the same fields

Vitacost’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
VitacostVitacost
26%
70%
4
This page
iHerbiHerbiherb.com
98
Open profile →
Thrive MarketThrive Marketthrivemarket.com
94
Open profile →
Swanson Health ProductsSwanson Health Productsswansonvitamins.com
92
Open profile →
Vitamin ShoppeVitamin Shoppevitaminshoppe.com
90
Open profile →
Puritan's PridePuritan's Pridepuritan.com
89
PureFormulasPureFormulaspureformulas.com
88

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

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This much detail exists for every brand you compete with.

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