Universal Standard’s marketing, tracked daily.

The OTHER big sale this week

Oct 6, 2026

Your head start is expiring

Oct 5, 2026

NEW DROP: The Great Outdoors

Oct 4, 2026

Just launched: amazing deals on our site

Oct 3, 2026

Buy a sweater, get a Cloud Rib FREE

Oct 2, 2026

NEW DROP: The Great Outdoors

Oct 1, 2026

The New Pants Edit: Column, Pleated, & Perfected

Sep 30, 2026

The New Coat Colors: Modern Romance Meets Real Life

Sep 29, 2026

IT’S HERE: The belt is officially in stock

Sep 28, 2026

120 styles under $100. Starting at $34.

Sep 27, 2026

REMINDER: Your VIP code expires Sunday night PT

Sep 26, 2026

$50 off Our Best Jeans.

Sep 25, 2026

Introducing Universal Standard x Abisola Omole.

Oct 6, 2026 · Meta

More Compliments Than You’re Emotionally Prepared For

Oct 5, 2026 · Meta

Introducing Universal Standard x Abisola Omole.

Oct 2, 2026 · Meta

Your New Fall Foundation

Sep 30, 2026 · Meta

Romantic. Practical. New.

Sep 29, 2026 · Meta

Effortless silhouettes in easy fabrics.

Sep 28, 2026 · Meta

The Perfect Denim

Sep 27, 2026 · Meta

The Imani Stretch Ponte Dress

Sep 26, 2026 · Meta

Zero pilling, zero sag, infinite movement.

Sep 25, 2026 · Meta

Sizes 00-40.

Sep 24, 2026 · Meta

Shop the Workwear Collection. Sizes 00-40.

Sep 23, 2026 · Meta

US (x Abisola) on YOU 🤩 ft Sydney Citrus in the US x Abisola Ponte Pencil Skirt and US x Abisola Polo Sweater 🍸 Morgan Rudge in the US x Abisola Polo Sweater 💗 Cara in the US x Abisola Ponte Blazer 🍃 Alison Gary | GenX style over 40 in the US x Abisola Faux Suede Skirt☕️

Oct 5, 2026 · Facebook

just a little something from US 💌 We’ve been so overwhelmed by all the love for our collection with @abimarvel and wanted to thank the people who make what we do possible: you! We sent a handful of our team’s faves from the collection to some very special customers as a little thank you for your continued support. We’re so grateful to be able to keep doing what we love, making fashion more inclusive, and we couldn’t do it without you 🫶 Xoxo Team Universal Standard

Sep 30, 2026 · Facebook

Sep 24, 2026 · Facebook

“Everything is in every size, which is honestly so fun to even say.” We chatted with Abi about the Pinterest board behind the collection, why Universal Standard was the right partner, and the pieces she’s most excited to wear. Shop Universal Standard x Abisola Omole now in sizes 00–40

Sep 18, 2026 · Facebook

Introducing Universal Standard X Abisola Omole ✨ Abisola Omole to the internet, Abisola Omole is a creative director, interior designer, writer, and tastemaker whose work is defined by a distinct eye for shape, texture, color, and the unexpected. When we asked what she’d design if nothing was off limits, she chose tailoring: sculptural Ponte, a cape with buttonholes that match back to the blazer, faux suede in fall’s must have colors, and a polo sweater in blue named after her. The result is a wardrobe with a point of view: architectural, unfussy, a little louche, and unmistakably Abi. With every piece designed in sizes 00-40 from the very first fitting.

Sep 17, 2026 · Facebook

At Universal Standard, we believe clothing sizes should reflect the people actually wearing them. So, here’s where our sizing gets a little different. Instead of starting with a size 6 like most brands do, our Medium and sample size is an 18–20, which reflects the average size of the U.S. shopper. We then grade our styles up and down from there, giving us one continuous size range from 00–40. When it comes to finding your size, we want to make that process as easy as possible. We’ve put a lot of thought into our size charts, and every product page has fit recommendations, style-specific size charts, and customer reviews to give you a better idea of how something will fit. And if you’re still not sure, our Customer Experience team is always here to help with sizing recommendations and fit questions. Have a burning sizing question we haven’t answered? Drop it in the comments and we’ll help where we can!

Sep 14, 2026 · Facebook

Our favorite styling inspo? You 🤩 A little roundup of the US community doing what they do best: wearing the clothes their way 🫶 Brianna Lester in the All Day Palais Wide Leg Pants in Pony Meg Ruocco in the US x Henning Park Soft Trench in Birch Kameron N. Saunders in the Palais Cooling Cupro Wide Leg Pants in Blue Beetle Sofia Linares in the Tasmin Linen Blend Vest and Palais Linen Blend Wide Leg Pants in Sophisticated Brown Marion Desjardins in the Elastic Waist Weekend Jeans in Distressed Washed Indigo Naomi💗 in the Kite Linen Blend Dress in Italian Orange Mary Clark | In Real Time in the US x Henning Madison Shirt in the Red and White Stripe Alanna Berrios ✿ | Wellness Journey & Lifestyle in the Dakota Cropped Barrel Leg Jeans in Dark Indigo

Sep 1, 2026 · Facebook

What does it actually mean to be size-inclusive? For US, it means more than extending a size range. It means questioning how clothes are designed in the first place and making sure different bodies are considered from the start. That’s why we design every style in sizes 00–40, with fit at the center of the process. Because size inclusivity shouldn’t mean having access to more sizes. It should mean having access to the same fashion experience.

Aug 27, 2026 · Facebook

US 🤝 a set that makes the outfit decision for you ft the Alisa Draped Liquid Jersey Top & Tessa Liquid Jersey Skirt 🌺

Aug 25, 2026 · Facebook

A linen dress is always the answer 💗 ft the Ruby Smocked Linen Dress in Lilac Stripe (which is 50% off right now… run don’t walk!!)

Aug 22, 2026 · Facebook

Getting dressed gets a lot easier when you stop asking your clothes to change the way your body looks. For so long, we’ve been taught to look for the “most flattering” cut, the most forgiving fabric, or the piece that will hide whatever we’re insecure about. But what if clothes didn’t have to do any of that? What if we focused less on dressing to disguise our bodies and more on finding pieces that fit, feel comfortable, and make us feel like ourselves? You deserve to get dressed without constantly thinking about what you need to hide. Your clothes should support you, not make you feel like you need to fix yourself first.

Aug 19, 2026 · Facebook

A simple white tee is a wardrobe staple for a reason. Here’s how we’re styling the Frenchie Easy Fit Tee three ways to get more out of one of the most versatile pieces in your closet 🤍✨

Aug 17, 2026 · Facebook