True & Co.’s marketing, tracked daily.
The latest creative True & Co. puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on True & Co.
ShopVision captures the public marketing we see from True & Co. every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does True & Co. use?
All channelsHomepage is True & Co.'s most-used channel. Jump to a channel below, or read straight down.
True & Co. homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
True & Co. on email
17 capturedCadence
~0.9/ wk
Last 30 days
4
▼ 56%· vs prior 30d

Your Prime Lighting Deal is HERE ⚡
Oct 6, 2026

Your new favorite shade
Sep 23, 2026

New season, new rotation
Sep 18, 2026

New bra alert: now at Nordstrom
Sep 11, 2026

The bestseller edit
Sep 3, 2026

Are You Wearing The Right Bra Size?
Sep 2, 2026

Welcome to True & Co 💫
Sep 1, 2026

We’re blushing
Aug 26, 2026

The bestseller edit
Aug 19, 2026

Are You Wearing The Right Bra Size?
Aug 18, 2026

Welcome to True & Co 💫
Aug 17, 2026

On Repeat, All Summer
Aug 14, 2026
Promotional history, record by record
15 records · latest 1 shown14 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
True & Co.'s competitive set
Benchmark on the same fieldsTrue & Co.’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

True & Co. on social
35 capturedCadence
~2.3/ wk
Last 30 days
10
▼ 9%· vs prior 30d
Top platform
Instagram
The more, the merrier. Especially when it’s the Soft Form Modal Ribbed V-Neck Bra 🤍
Oct 3, 2026 · Facebook
The foundations are set. Fall layers, officially in rotation 🍂
Oct 1, 2026 · Facebook
Things we’re not gatekeeping: really good bras. 🤍
Sep 30, 2026 · Facebook
One first layer. So many ways to wear it. The Soft Form Modal Ribbed V-Neck Bra is the kind of favorite that just works with the vibe.
Sep 28, 2026 · Facebook
Current obsession: Mesa Rose. 🌹 The color we’re taking into fall.
Sep 24, 2026 · Facebook
September dressing starts with a good foundation. 🤍 The Soft Form Modal Ribbed Bra + Pant make comfort the easiest part of getting dressed
Sep 22, 2026 · Facebook
POV: the softest part of your fall wardrobe is the part underneath. 🤍
Sep 17, 2026 · Facebook
The bra that makes the outfit. 🤍 The Soft Form Modal Ribbed V-Neck Bra is officially in our fall rotation.
Sep 15, 2026 · Facebook
The basis of all our outfits currently 🤝 Soft Form Modal Ribbed V-Neck Bra
Sep 12, 2026 · Instagram
Pinterest said wear it, so we did. 🤍 Saved it, styled it, and now it’s officially on repeat. The finishing touch? The bra underneath it all.
Sep 10, 2026 · Instagram
The long weekend calls for one last summer getaway. ☀️ Consider this your Bag Edit: the outfits, essentials, and everyday comfort you’ll want to pack for the final summer weekend.
Sep 4, 2026 · Facebook
POV: you found a bra you actually want to wear on repeat. 🤍 @ana_fudolli gets it.
Aug 31, 2026 · Instagram