Trader Joe's’s marketing, tracked daily.
The latest creative Trader Joe's puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
Fearless Presents Halloween Treats 👻
Oct 5, 2026

Social
InstagramFearless… has returned! And this time, he has a whole haul of Halloween treats from #TraderJoes with him—not to mention a whole wardrobe of #Halloween costumes! 🎃👻 • If you’re looking for a bonafide treat, we suggest Trader Joe’s Halloween Gummies. Made for us by a much-favored gummy producer in France, each pouch contains an assortment of five spooky shapes, made without gelatin and colored with only naturally available products—like black carrot extract and apple, carrot, pumpkin, & blackcurrant concentrates. • Toss one in your neighborhood goblin or ghoul’s candy collection. Pack one in your purse for snacking-on-the-go. Sneak one into your significant other’s lunch bag. No matter the occasion, these gummies are always a sweet surprise. — • Limited • France • Gelatin free •
Oct 6, 2026
What we track on Trader Joe's
ShopVision captures the public marketing we see from Trader Joe's every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Trader Joe's use?
All channelsHomepage is Trader Joe's's most-used channel. Jump to a channel below, or read straight down.
Trader Joe's homepage updates
174 capturedCadence
~14/ wk
Last 30 days
58
Trader Joe's on email
12 capturedCadence
~1.2/ wk
Last 30 days
5
▼ 17%· vs prior 30d

Fearless Presents Halloween Treats 👻
Oct 5, 2026

One Seasoning Wonder
Sep 28, 2026

Episode 112 - Time for Tacos! 🌮
Sep 21, 2026

Watch How Apple Blossoms Are Made
Sep 14, 2026

Fall Fearless Flyer Shopping 🎃
Sep 8, 2026

All The Fall Things We Can Bear 🍂
Sep 3, 2026

There's a New Butter In Town...
Aug 24, 2026

Thanks for signing up!
Aug 17, 2026

Thanks for signing up!
Aug 12, 2026

We Can Cornbread That!
Aug 10, 2026

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Jul 29, 2026
Trader Joe's's competitive set
Benchmark on the same fieldsTrader Joe's’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Trader Joe's on social
84 capturedCadence
~6.5/ wk
Last 30 days
28
—· vs prior 30d
Top platform
Instagram
Fearless… has returned! And this time, he has a whole haul of Halloween treats from #TraderJoes with him—not to mention a whole wardrobe of #Halloween costumes! 🎃👻 • If you’re looking for a bonafide treat, we suggest Trader Joe’s Halloween Gummies. Made for us by a much-favored gummy producer in France, each pouch contains an assortment of five spooky shapes, made without gelatin and colored with only naturally available products—like black carrot extract and apple, carrot, pumpkin, & blackcurrant concentrates. • Toss one in your neighborhood goblin or ghoul’s candy collection. Pack one in your purse for snacking-on-the-go. Sneak one into your significant other’s lunch bag. No matter the occasion, these gummies are always a sweet surprise. — • Limited • France • Gelatin free •
Oct 6, 2026 · Instagram
Fearless… has returned! And this time, he has a whole haul of Halloween treats from #TraderJoes with him—not to mention a whole wardrobe of #Halloween costumes! 🎃👻 • Each bag of Trader Joe’s Wicked Good Mini Chocolate Bars contains 24 mini-sized milk chocolate bars in four different varieties of fillings: sweet and fluffy nougat, gooey and chewy nougat & caramel; satisfyingly crunchy peanut & caramel, and delightfully crisp caramel & wafer. • Each bar comes individually wrapped, ideal for handing out to trick-or-treaters—or, take a few with you wherever you need to go. They make a Wicked Good movie snack, a perfectly portioned school lunch dessert, and a fun, festive inclusion to a communal candy bowl. — • Limited • Variety pack •
Oct 5, 2026 · Instagram
🍁Maple-mania at #TraderJoes knows no bounds during the fall—for us, maple evokes all things autumn, from fallen leaves crunching underfoot to warm pastries festooned with the flavors of fall. One way to quickly and deliciously bring those flavors to your table is Trader Joe’s Butter with Brown Sugar & Maple Syrup. It’s made for us in small batches by a creamery with an uncommon knack for compound butters, who mixes rich brown sugar and deep, dark, grade A #maple syrup into smooth, salted butter. • Sublimely sweet-savory, this compound butter is superb when spread over toast, an English muffin, a bagel, or a dinner roll. Place a pat over pancakes, waffles, or oatmeal, or try the unexpected and use it to finish a grilled steak or salmon fillet. — • Limited • In our refrigerators •
Oct 2, 2026 · Instagram
🦇🕸️🎃October 1st marks the first official day of #spookyseason and we can think of no better way to celebrate the occasion than with a box of #TraderJoes Halloween Joe-Joe’s cookies! • In each box, you’ll find chocolate cookies decorated with four different jack-o-lantern inspired faces, filled with our signature vanilla crème dressed up in a festive shade of orange peeking out from the inside. • You’ll be glad to hear these terrifying treats meet the three D’s of cookies: delightfulness, deliciousness, and dunkability. Snack on them alone or enjoy with a glass of milk or non-dairy beverage before they… disappear! — • Limited •
Oct 1, 2026 · Instagram
📸: “Salted Maple Walnut Pie,” feat. Trader Joe’s Organic Vermont Maple Syrup • Tap the link in our bio to get this tasty #TJsRecipe 🥧 — We harvest #TraderJoes Organic #Vermont Maple Syrup later in the season, when the syrup’s color is darker & its flavor more robust. The extra richness makes it well suited for whipping up all sorts of marinades, glazes, and of course, baking fall desserts. • Akin to a Southern pecan pie, this Salted Maple Walnut Pie is sure to satisfy even the most picky of pie connoisseurs. The sweet maple and savory nutty notes are enhanced by a bit of salt to deliver a decidedly balanced bite—we heartily recommend a sprinkle of your favorite coarse salt atop every slice as the ultimate finishing touch. — • Every day • U.S. Grade A syrup • Vermont
Sep 30, 2026 · Instagram
The next time you find yourself scrambling for a side dish, we recommend reaching for #TraderJoes Garlic Parsley Potato Kit! • Each Kit contains a pound of pre-washed and ready-to-cook gold potatoes, along with a packet of flavorful seasonings that includes dried parsley, garlic, onion, and sea salt. Simply toss the contents of the seasoning packet with the #potatoes and your oil of choice, then cook in the oven, microwave, or air fryer. — • Ready in minutes • Every day •
Sep 29, 2026 · Instagram
If you’re a fan of umami, you’re in good company—#TraderJoes Mushroom & Company, to be precise! Made with a base of porcini & white button mushroom powders and kosher salt, this magnificently Multipurpose Umami Seasoning Blend might just be one of the most versatile spices we’ve ever offered. • Tap the link in our bio to get the #TJsRecipes • 👉 We’ve put that theory to test with three easy recipes, each a One Seasoning Wonder in its own right: • Polenta & Veggie Stacks 🍄🟫 • Umami Parm Popcorn 🍿 • Pork & Potatoes w/ Umami Honey Butter 🥔 Each #TJsRecipe showcases Mushroom & Company’s capabilities as a one-spice-fits-all solution in the kitchen. Stop by your neighborhood Trader Joe’s to see what this uniquely utile Umami Seasoning can do for you! — • Every day • Kosher (pareve) •
Sep 28, 2026 · Instagram
#TraderJoes Santa Maria Boneless Tri-Tip Roast combines tender and juicy beef with a marinade that would be right at home on Santa Maria, CA’s open-fire grills, with garlic, black pepper, chili pepper, cumin, and marjoram. Tri-Tip is a premium, signature cut of beef widely adored across the West Coast but in the Eastern U.S., it’s historically been ground and blended with other cuts—a travesty, in our opinions. • As soon as you toss this #TriTip on the grill or in your oven, you’ll be swept up in the aromas of Santa Maria barbecue. Cook it to medium-rare or just barely medium, then slice it against the grain and serve alongside roasted veggies, or in a superbly satisfying sandwich. — • Every day • Boneless • U.S.A. •
Sep 25, 2026 · Instagram
🥣You can think of #TraderJoes Pumpkin Os as pumpkif-ied Joe’s Os. Round like pumpkins (rounder, actually) and fun like jack o’lanterns (maybe more fun, since you can eat them), Pumpkin Os have returned to our shelves with a new look and new recipe this year, and we can’t wait for you to try them. • Made with actual #pumpkin and a hint of cinnamon, you might be tempted to top this #cereal with whipped cream—while that sounds delicious, we think that cold milk is the best partner for these Os. Or create a seasonal snack when you toss Pumpkin Os with TJ’s Pumpkin Spiced Pumpkin Seeds and some of our Salted Almond Honey Granola for a fresh take on trail mix! — • Limited • Kosher (pareve) •
Sep 24, 2026 · Instagram
📸 “Inside-Out Apple & Cheddar Hand Pies,” featuring #TraderJoes Apple Pie Spread • Tap the link in our bio to get the #TJsRecipe — Trader Joe’s Apple Pie Spread is crafted from a base that includes chopped apples, brown sugar, and butter, along with cinnamon and sea salt. It immediately evokes the feeling of sweet #ApplePie filling with every full-flavored bite—and for fun, seasonal sipping, it’s also great for mixing into cocktails, mocktails, and coffee drinks. • Inspired by the regional food pairing of Cheddar cheese atop a slice of apple pie, these hand pies are filled with TJ’s New Zealand Sharp Cheddar Cheese and topped with Trader Joe’s Apple Pie Spread! Baking results in an ooey-gooey cheesy filling that pairs impressively well with the sweet apple-y glaze atop. — • Limited • Kosher (dairy) •
Sep 23, 2026 · Instagram
🎃We affectionately say that Pumpkin Butter walked so #TraderJoes Pumpkin Spice Cream Cheese Spread could run. • Inside the tub is a blend of #pumpkin and tantalizingly tangy cream cheese spread, with brown sugar, cinnamon, and nutmeg added to ramp up the “pumpkin spice” quotient. It’s slightly whipped, so it’s easily spreadable, yet it retains the rich, dense texture of good cream cheese. • Like any good cream cheese, this spread is excellent on bagels, English muffins, or toasted Pumpkin Sourdough Bread, and makes for an imaginative alternative to peanut butter on a sandwich or in celery ribs. — • Limited • Kosher (dairy) •
Sep 22, 2026 · Instagram
🌮Somewhere along the line, Taco Tuesday became a thing. And while we’re all about alliteration (apparently), we feel it’s important to point out that tacos are delicious every single day of every single week. This is especially true if you employ one of the absolutely-made-for-tacos marinated meats you’ll find in the refrigerated case at your neighborhood #TraderJoes—Carne Asada Ranchera, Pollo Asado Chicken Thighs, or Al Pastor Diced Pork. • In this episode of #InsideTraderJoes, join us for a heated conversation with our resident expert on all things meat (and tacos!) for some insight into how we developed these additions to our meat case, as well as some pro-tips for prepping that will have you putting tacos on the menu every day that ends in y. — 🎧Tap the link in our bio to listen 🎧Available now, wherever you get your #podcasts 🎧Theres’s always more at traderjoes.com
Sep 21, 2026 · Instagram