Toys R Us’s marketing, tracked daily.
The latest creative Toys R Us puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Toys R Us
ShopVision captures the public marketing we see from Toys R Us every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, CA
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Toys R Us use?
All channelsHomepage is Toys R Us's most-used channel. Jump to a channel below, or read straight down.
Toys R Us homepage updates
82 capturedCadence
~14/ wk
Last 30 days
58
▼ 3%· vs prior 30d
Toys R Us on email
10 capturedCadence
~1.2/ wk
Last 30 days
5
—· vs prior 30d

⭐ Bricktober Starts Now!
Oct 6, 2026

🦒 Toys“R”Us x OVERLORD™ Just Dropped
Oct 1, 2026

⭐ New & Trending: Sensory Toys
Sep 25, 2026

New & Trending: DIY Fun! 🌈
Sep 17, 2026

Geoffrey's Book Club: Dog Man 🐾
Sep 12, 2026

The School Year Just Got Magical 🪄
Sep 3, 2026

Ready, Set, BUILD! ⭐
Aug 28, 2026

Teachers, This One's For You! 🍎
Aug 26, 2026

Ready, Set, School! 🎒📚
Aug 19, 2026

⭐🦒 Hi! - From Geoffrey
Aug 17, 2026
Promotional history, record by record
9 records · latest 2 shown7 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Toys R Us's competitive set
Benchmark on the same fieldsToys R Us’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Toys R Us on social
78 capturedCadence
~3.5/ wk
Last 30 days
15
▼ 40%· vs prior 30d
Top platform
Instagram
Mark your calendars for 10/17! 🦒🥳 Join us at @toysrus for an exclusive in-store event where you can build your own @lego giraffe build! 🧱 📍 Swipe to see participating locations.
Oct 6, 2026 · Instagram
We’ve been busy… 👀 Say hello to our newest Toys“R”Us locations! 🦒📍 Swipe through to see where you can find us, and keep an eye out for even more stores coming soon.
Oct 5, 2026 · Instagram
Geoffrey is looking for a new BFF! 🦒🙌 The Bricktober Week 1 Build Challenge is HERE! This week’s theme is: Geoffrey’s BFF 💙 Build a new best friend for Geoffrey using your @lego bricks! Get creative and show us what you’ve got! How to enter: 🧱 Post your Geoffrey’s BFF build on your story 🧱 Follow @toysrus 🧱 Tag @toysrus and @lego in the post 🧱 Use the hashtags #BricktoberBuild + #Sweepstakes Winners will be announced Saturday, 10/10. Happy Building! No purchase necessary. Enter 10/4/26 to 10/9/26 at toysrus.com/bricktober. Open to U.S. residents ages 18+. Restrictions apply. Subject to Official Rules. Void where prohibited. Not sponsored or endorsed by Instagram.
Oct 4, 2026 · Instagram
✨ Enter for a chance to WIN a @LEGO building set! ✨ Bricktober Weekly Build Challenges are back! 🙌 Each Sunday, we’ll reveal a new theme. Create your build and enter for a chance to be one of 5 winners announced that Saturday! To enter: 🧱 Post your themed build on your story 🧱 Follow @toysrus 🧱 Tag @toysrus and @LEGO 🧱 Use #BricktoberBuild & #Sweepstakes PLUS, every weekly challenge entry = an additional chance to win the $1,000 curated LEGO® prize pack! 🎉 First theme drops this Sunday 👀 No purchase necessary. Enter 10/1/26 to 10/31/26 at toysrus.com/bricktober. Open to U.S. residents ages 18+. Restrictions apply. Subject to Official Rules. Void where prohibited. Not sponsored or endorsed by Instagram.
Oct 3, 2026 · Instagram
Geoffrey’s birthday is coming up, so we’re celebrating the best way we know how! 🧱🦒 Build your own @lego giraffe at an exclusive in-store event — only at @toysrus! 📍 Swipe to see participating locations.
Oct 2, 2026 · Instagram
🧱‼️ Bricktober is BACK ‼️🧱 We had so much fun building with you last year, we had to do it again. 🎉 We’re kicking things off with a $1,000 curated @lego Prize Pack Giveaway! How to enter: ✨ Follow @toysrus ✨ Like this post ✨ Tag a friend you love to build with in the comments ✨ For an extra entry share this post to your story, tag @toysrus, and hashtag #BricktoberBuild + #Sweepstakes 📅 Enter between 10/1–10/31. Winner announced on or about 11/2. And that’s just the beginning… more giveaways are coming all month long 👀 No purchase necessary. Enter 10/1/26 to 10/31/26 at toysrus.com/bricktober Open to U.S. residents ages 18+. Restrictions apply. Subject to Official Rules. Void where prohibited. Not sponsored or endorsed by Instagram.
Oct 1, 2026 · Instagram
THE KID IN YOU IS ABOUT TO LOSE IT. 🦒✨ OVERLORD™ is teaming up with iconic toy retailer Toys“R”Us (@toysrus) and Story Kitchen (@storykitchenentertainment), producers of the upcoming Toys“R”Us film, for a collaboration made for the kid in adults of all ages. Remember walking through those doors in the ’90s, with Geoffrey waiting inside and every aisle holding a new possibility? We do, too. And we’re bringing that feeling into the world of OVERLORD™. Stay tuned. Playtime is just getting started. 👀. Shop the drop this Thursday on www.overlordcaps.com 🔥 OVERLORD™ x Toys“R”Us x Story Kitchen #toysrus #geoffreythegiraffe #retro #80skid #90skid
Sep 29, 2026 · Instagram
EXCITING NEWS! ⭐️ Toys“R”Us is opening 120 NEW stores this holiday season! 🦒💙 Visit one of our 170 standalone stores across the USA, plus find Toys“R”Us at every Macy’s nationwide! More toys, more discoveries, and more Toys“R”Us magic to explore. ✨ Follow along to stay up to date!
Sep 22, 2026 · Tiktok
Geoffrey the Dancing Giraffe had the sweetest moment at the @unitedstatesdancesport Kids Day! 🦒❤️ From dancing with our young competitors to handing out plushies, every moment was absolutely precious. Partnering with @toysrus couldn’t be more perfect for celebrating our young dancers and the big dreams already inspiring them. #ToysRUs #GeoffreyTheGiraffe #USDC #KidsDay #DanceSportKids
Sep 12, 2026 · Instagram
Rare pull alert: it's Geoffrey 🦒⚡ No trading required, this one's already yours. Shop new Pokémon toys and collectibles in-store or online TODAY at https://t.co/nV73HFoxCJ and https://t.co/VN5ksC90VA https://t.co/QtMkm2oVNH
Sep 4, 2026 · X
New @lego just landed, and there's genuinely a set for every mood 🧱✨ Swipe through all 6 new arrivals, from Fast & Furious to Shrek to Olivia Rodrigo's guitar. Shop in-store or online TODAY at Toysrus.com and Macys.com.
Sep 3, 2026 · Instagram
Yup, all we needed was some more toys. Shop your favorite characters, collectibles, and more at Toys"R"Us at @macys! Shop now at the link in our bio.
Sep 2, 2026 · Instagram