Theory’s marketing, tracked daily.

The latest creative Theory puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

Latest creative

As of August 22, 2026

What we track on Theory

ShopVision captures the public marketing we see from Theory every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 4 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
Data types: HomepageEmailPaid mediaSocial
Dataset: Live

Which channels does Theory use?

All channels

Paid media is Theory's most-used channel. Jump to a channel below, or read straight down.

Paid media400
Email248
Social58
Homepage34

Theory homepage updates

34 captured

Cadence

~4.2/ wk

Last 30 days

▲ 64%· vs prior 30d

Theory on email

248 captured

Cadence

~17/ wk

Last 30 days

▼ 21%· vs prior 30d

Theory on paid media

400 captured

Cadence

~0.0/ wk

Last 30 days

Top platform

Promotional history, record by record

88 records · latest 5 shown

CapturedChannelOfferDepth

Aug 22, 2026emailEnd of Season SaleDiscount

Aug 21, 2026emailEnd of Summer SaleDiscount

Aug 21, 2026emailEnd of Season SaleDiscount

Aug 20, 2026emailEnd of Summer SaleDiscount

Aug 19, 2026emailEnd of Season SaleDiscount

83 more offers sit before Aug 19, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

Theory's competitive set

Benchmark on the same fields

Theory’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Theory

36%

100%

This page