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The Paper Store
thepaperstore.com ↗

The Paper Store’s marketing, tracked daily.

The latest creative The Paper Store puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

What we track on The Paper Store

ShopVision captures the public marketing we see from The Paper Store every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage
1 storefront · US
Monitoring
4 channels · daily capture
Refresh
Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
Data types
HomepageEmailPaid mediaSocial
Dataset
Live

Which channels does The Paper Store use?

All channels

Paid media is The Paper Store's most-used channel. Jump to a channel below, or read straight down.

The Paper Store homepage updates

87 captured

Cadence

~6.8/ wk

Last 30 days

29

▼ 3%· vs prior 30d

The Paper Store on email

123 captured

Cadence

~12/ wk

Last 30 days

52

▲ 27%· vs prior 30d

The Paper Store on social

102 captured

Cadence

~11/ wk

Last 30 days

48

▲ 85%· vs prior 30d

Top platform

Instagram

Promotional history, record by record

465 records · latest 5 shown
CapturedChannelOfferDepth
Oct 7, 2026website2 for $18: Halloween LED pumpkinsDiscount
Oct 7, 2026website3 for $30: Beaded pumpkinsDiscount
Oct 7, 2026website2 for $16: Halloween tid bit bowlsDiscount
Oct 7, 2026website2 for $20: Halloween wine glassesDiscount
Oct 7, 2026email2 for $20 Candy cane icons stemless white confetti wine glassDiscount

460 more offers sit before Oct 7, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

The Paper Store's competitive set

Benchmark on the same fields

The Paper Store’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch
The Paper StoreThe Paper Store
34%
100%
4
This page
HallmarkHallmarkhallmark.com
100
Open profile →
Paper SourcePaper Sourcepapersource.com
95
Open profile →
Rifle Paper CoRifle Paper Coriflepaperco.com
90
MintedMintedminted.com
88
Open profile →
American GreetingsAmerican Greetingsamericangreetings.com
85
Open profile →
Sugar PaperSugar Papersugarpaper.com
82

Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.