The Frownies’s marketing, tracked daily.

Putting your face online while growing a skincare brand has taught me A LOT about beauty, aging, how I talk to myself, and how women talk to each other. At almost 44, I care about my skin. I wear my Frownies. I love skincare. I like looking good and feeling good. But I’ve also decided that I get to choose what beauty means to me. And one of the best parts of getting older has been surrounding myself with women who remind each other that there is so much more to being beautiful than how smooth your forehead is and yet, it’s ok to care about that, too. It’s all a journey. I hope we can be those women for each other here. 🤍 #frownies #realbeauty #womenover40 #womensupportingwomen

Oct 7, 2026 · Instagram

The difference in @frownies and literally anything else on the market is this.. 🔗 below and use code KFROWN to save more

Oct 6, 2026 · Instagram

Save this for tonight’s application. Are you following these 4 tips? Tell me in the comments which ones you’re doing or not doing!!! 1. Make a mosaic of frownies out of the smaller pieces. They contour better that way and they don’t have to be symmetrical. 2. Apply with our Rose Water Applicator Spray! This will give you the best stick and you get the added skincare ingredients of hyaluronic acid and organic Rose hydrosol. 3. Overlap and cover the full forehead. You’re trying to create a stiff cast! 4. Mist the front of the frownies to seal everything in tight and smooth What else did I miss?! What are your best tips?! And if you don’t know what Frownies are but you’d like to learn more drop a comment and we’ll reach out! #frownies #applicationtips

Oct 5, 2026 · Instagram

Want that glowing, glass skin finish with just one product? ✨ Try double cleansing with our face wash to tighten pores, smooth out your skin, and get a fresh, glowing look even at 2:30 AM! 🧼 Glow skin is always in. 💫 #GlassSkin #SkincareRoutine #DoubleCleanse #GlowingSkin #SkincareSecrets #BareSkin

Oct 4, 2026 · Tiktok

When you hold your skin taut, can you still see imprinted forehead lines or 11 lines? This Frownies application tip is for you. When you apply your Frownies, you never want to “stretch” your skin. You’re simply holding the forehead muscles flat and keeping your face relaxed while you apply the patches. Massage your forehead first, relax your brow, gently hold the area smooth and apply your Frownies. It does NOT have to be perfect. Just get them on. As the patches dry, they harden and create that firm, cast-like hold that helps keep you from repeatedly furrowing while you wear them. With consistent use, that can help soften the appearance of those imprinted expression lines over time. And one more thing: you’re beautiful with or without the wrinkles. Frownies are a tool in your toolbox, not something you need in order to be beautiful. Take care of your skin because you love yourself, not because you’re at war with your face. 🤍 If you have an application question, leave it below. I’m happy to help. If you need an application tutorial comment APPLICATION and I can send you that too!! #frownies #frowniesapplication #foreheadlines #11lines

Oct 3, 2026 · Facebook

What do you think???? Oddly enough this is a question people ask a lot when considering Frownies! First of all, Frownies are not fragranced. You’re not opening the box and getting vanilla cupcake or warm cashmere. 😂 They’re made with unbleached kraft paper and a starch-based, water-activated adhesive, and we intentionally don’t add fragrance. These are patches you’re putting directly on your face, potentially night after night for YEARS, so keeping them simple matters to me. Now, does that mean they have no smell at all? Nope. Some people notice the natural smell right away. Some barely notice it. And believe it or not, I’ve had plenty of people tell me they actually like it. If you’re someone who notices it, don’t panic and definitely don’t sit there with your nose in the box smelling them. 😂 Activate them with our Rose Water Hydrator, put them on, and let them dry. The smell becomes much less noticeable once they’re dry. And give yourself a minute to get used to them. I’ve been wearing Frownies for over 20 years, and at this point that smell just smells like smooth to me. 😂 Longtime Frownies girls, I need to know: do you notice the smell, love the smell, or not even think about it anymore? #frownies #facialpatches #wrinklepatches #skincaretips

Oct 2, 2026 · Facebook

I say all the time, my 30s have been my favorite years, and I mean that! A big part of that is because I finally started learning how to make myself a priority too. Not in a selfish way. In a, I cannot keep pouring from a body, mind, and spirit I never take care of, kind of way. Taking care of myself used to feel optional. After everyone else was good, everything was handled, and the list was done. Spoiler alert sister, the list is never done. 😂 So yes, sometimes taking care of myself looks deep and meaningful. And sometimes it looks like me sitting around with @frownies taped to my face. I’m grateful to be getting older. I’m grateful for the woman I’m becoming. And I’m also learning that taking care of me is part of the assignment.

Oct 1, 2026 · Instagram

A new friend starts frownies and tells me how effective they are and how much they love them. Every time. It never gets old. You can use Frownies without Botox. You can use Frownies to extend the time between Botox and just start getting less of it. You can use Frownies and decide you don’t want Botox at all anymore. All a win. No judgement on you for what you choose but if I can help minimize the number of people who tell me they had a negative reaction to tox then I’m hear for it. I’ve been into natural wellness for literally my whole life and if I can influence you to make any healthier lifestyle changes I’m here for it. Follow along if that’s what you’re looking for. And if not, I love ya just the same 🫶🏻

Sep 30, 2026 · Instagram

Want the best skin ever? ✨ Frownies target the facial muscles underneath the skin, while derma rollers work on the surface for collagen and cell turnover! Pair them together and take a holistic approach to your skincare routine for that ultimate glow! 💖🌿 #SkincareRoutine #Frownies #DermaRoller #GlowUp #HolisticSkincare

Sep 29, 2026 · Tiktok

If you’re 46 years old you don’t need Botox and filler. Follow @frownies and reach out for personalized recommendations! Frownies have been around for over 130 years for a reason! Comment below if you want to learn more!

Sep 28, 2026 · Facebook

I think there are a lot of things women don’t always feel like they’re allowed to say out loud about aging. Especially on social media. Sometimes aging can feel scary. You can celebrate your wrinkles and still have days when they bother you. You can admire other women aging while struggling to give yourself that same grace. You can be grateful to be getting older and still admit that parts of it are hard. I think we should be able to have honest conversations about all of it without attacking each other or telling another woman how she’s supposed to feel about her own face or body. We’re all going through it. And I think there’s something really beautiful about being to share more openly. So I’d really love to hear from you in the comments on this one. What has aging actually felt like for you? What do you love about it? What has been harder than you expected? Has the way you feel about getting older changed as you’ve gotten older? I’d love to hear the real answer. 🤍 Getting older is inevitable….its a privilege and it’s a journey of transformation in many different ways, some easier than others. #healthyaging #womenover40 #agingwell #frownies

Sep 27, 2026 · Instagram

Overnight glow up unlocked 🌟 Leave this full-face collagen mask on for 3+ hours or overnight for the ultimate glass skin look! ✨ #GlassSkin #CollagenMask #SkincareRoutine #beautyhacksskincare #GlowUp

Sep 25, 2026 · Tiktok