The Farmer’s Dog’s marketing, tracked daily.
The latest creative The Farmer’s Dog puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on The Farmer’s Dog
ShopVision captures the public marketing we see from The Farmer’s Dog every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does The Farmer’s Dog use?
All channelsPaid media is The Farmer’s Dog's most-used channel. Jump to a channel below, or read straight down.
The Farmer’s Dog homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
The Farmer’s Dog on email
15 capturedCadence
~1.4/ wk
Last 30 days
6
▼ 25%· vs prior 30d
A new kind of dog food awaits…
Oct 7, 2026
The Farmer’s Dog is different
Oct 3, 2026
A new kind of dog food awaits…
Oct 2, 2026
Questions? We can help. 🐶 🤝🧡
Sep 15, 2026
Craving more knowledge about your dog?
Sep 11, 2026
A new kind of dog food awaits…
Sep 7, 2026
The Farmer’s Dog is different
Sep 3, 2026
A new kind of dog food awaits…
Sep 2, 2026
Questions? We can help. 🐶 🤝🧡
Aug 31, 2026
Craving more knowledge about your dog?
Aug 27, 2026
A new kind of dog food awaits…
Aug 23, 2026
The Farmer’s Dog on paid media
386 capturedCadence
~62/ wk
Last 30 days
266
Top platform
Meta
Promotional history, record by record
91 records · latest 5 shown86 more offers sit before Oct 3, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
The Farmer’s Dog's competitive set
Benchmark on the same fieldsThe Farmer’s Dog’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Nom Nomnomnomnow.com
Spot & Tangospotandtango.com
PetPlatepetplate.com
The Pets Tablethepetstable.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
The Farmer’s Dog on social
157 capturedCadence
~15/ wk
Last 30 days
66
Top platform
Instagram
Gonna let this announcement simmer until we reveal our newest partner. Any guesses?
Oct 7, 2026 · Facebook
This weekend, The Farmer's Dog sponsored the Best Buddies International New York Challenge! For people with intellectual and developmental disabilities (IDD), connection with a dog can make all the difference. To celebrate the special bond dogs offer every one of us, The Farmer’s Dog created the challenge's first-ever dog-friendly finish line, with adoptable dogs from our friends at A Pathway To Hope. Dogs bring people together, and we're proud to support Best Buddies International on their mission toward a more inclusive world. #BestBuddiesChallenge #LongLiveDogs
Oct 6, 2026 · Linkedin
Amanda (@NOUN NEW YORK) sat down with Frank and his human, Clara to capture his essence and draw something that we think needs to be framed and hung immediately. During the process, we learned that Frank is very popular at his local coffee shop, enjoys watching squirrels, and should probably be wearing a crown—after all, he's the King of Chelsea.
Oct 5, 2026 · Tiktok
We shot a commerical with Cam Skattebo. Here's how it went. @sk4ttp4ck
Oct 4, 2026 · Instagram
Raise your hand if you think Jimmy is handsome 🙋
Oct 3, 2026 · Facebook
Does your dog have a favorite toy? Or at least a select few that they seemingly like more than others? There’s science behind this partiality. @Bruno & Otie @joeythegoldencavalier @Life With Boone @Leo and Lexy @Kathryn
Oct 2, 2026 · Tiktok
Treating season is here! Skip the spooky ingredients and add our NEW all natural Crunchy Biscuits to your dog's meal plan 👀🎃
Oct 1, 2026 · Facebook
Last nap of September, on the good chair.
Sep 30, 2026 · Facebook
#Ad **When I evaluate a pet food, I don’t start with whether it says premium, natural, or organic. That’s marketing you’ll often see on the front of pet food packaging. 👀🐶** As veterinarians, there’s a much bigger picture to consider when evaluating a diet: Is it complete and balanced for the appropriate life stage? Who formulated it, and what nutrition expertise is behind it? What quality-control and food-safety standards are in place? How is it processed? And where are the ingredients coming from? Because there’s a difference between evaluating the **marketing on the front of the package** and evaluating the **standards behind the food.** One standard I think deserves more discussion in veterinary medicine is **human-grade**—what that designation actually means and what it can tell us about ingredient standards, handling, processing, and food safety. That’s one reason I’m such a huge fan of The Farmer’s Dog. Their approach combines complete-and-balanced nutrition with fresh, gently cooked food made to human-grade standards. **If you’re a veterinary professional and would like to learn more about @thefarmersdog click the link below and in bio!** https://tfd.partners/drzonrampost1 #PetNutrition #VeterinaryNutrition #TFDPartner #TheFarmersDog
Sep 29, 2026 · Instagram
Emotional support sock.
Sep 28, 2026 · Facebook
He’s usually a beef guy. Or so we thought.
Sep 25, 2026 · Instagram
We asked what dog made you a Dog Person. Your answers got us all emotional. Here’s what some of you said.
Sep 24, 2026 · Facebook