Tatcha’s marketing, tracked daily.
The latest creative Tatcha puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 22, 2026
Email
Matcha: A source of calm for skin & mind
Aug 22, 2026

Paid media
MetaJun 26, 2026

Social
TiktokWe’re honored to welcome @i_am_kikooo as our Global Ambassador. Her journey of self-belief, softness, and strength reflects the heart of our latest campaign: caring for the skin as a way to reconnect with the mind and self. #KikoMizuhara #Tatcha
Aug 21, 2026
What we track on Tatcha
ShopVision captures the public marketing we see from Tatcha every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Tatcha use?
All channelsPaid media is Tatcha's most-used channel. Jump to a channel below, or read straight down.
Tatcha homepage updates
88 capturedTatcha on email
82 captured
Matcha: A source of calm for skin & mind
Aug 22, 2026

Japanese wisdom, translated through science
Aug 21, 2026

Nourish skin with silk, rose & Hadasei-3
Aug 20, 2026

Inside our ultra-fine foam 🫧
Aug 18, 2026

Hadasei-3 for breathtaking skin
Aug 17, 2026

Rituals for a sun-filled season
Aug 15, 2026

This shade has soothed Japan for centuries
Aug 13, 2026

Craft your 4-step ritual & enjoy 15% off
Aug 12, 2026

Final hours to claim 4 gifts for Fukubiki
Aug 10, 2026

Fukubiki ends today: Choose your gifts while you can
Aug 9, 2026

Fukubiki ends tomorrow
Aug 8, 2026

Try your luck before Fukubiki ends on 8/9
Aug 7, 2026
Tatcha on paid media
208 capturedPromotional history, record by record
291 records · latest 5 shown286 more offers sit before Aug 18, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Tatcha's competitive set
Benchmark on the same fieldsTatcha’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Tatcha on social
99 capturedWe’re honored to welcome @i_am_kikooo as our Global Ambassador. Her journey of self-belief, softness, and strength reflects the heart of our latest campaign: caring for the skin as a way to reconnect with the mind and self. #KikoMizuhara #Tatcha
Aug 21, 2026 · Tiktok
We’re honored to partner with i_am_kiko as @Tatcha’s Global Ambassador, exploring the connection between skin, mind, and the rituals that bring us back to ourselves. From building a career on her own terms to learning to find confidence within, Kiko embodies the balance at the heart of this story: softness and strength, stillness and expression. For Kiko, ritual is a way to slow down, reconnect, and care for herself beyond the surface. Together, we’re exploring how caring for the skin can also become a way of caring for the mind. 🤍
Aug 20, 2026 · Facebook
We approach skincare differently, as a moment to slow down, pay attention, and care for both skin and self. It’s a practice we still return to today. Step Zero - Exhale Breathe Before anything touches your skin, breathe. Be present for what follows. Step One - Release Cleanse Purify and let go of what the day has left behind. Step Two - Renew Exfoliate Clear away what no longer serves and prepare your skin to receive what comes next. Step Three - Restore Treat The Essence is the moment of return. After pouring ourselves outward all day, we turn inward, restoring and replenishing. Step Four - Nourish Moisturize Close the ritual with care, sealing in what you’ve given your skin - and yourself. This is a ritual in practice.
Aug 19, 2026 · Facebook
Only 18% of women turn to their skincare ritual to ease stress.* What if we thought about skincare differently? At Tatcha, we believe the skin-mind connection opens a deeper way of thinking about what skincare can do. A daily skincare ritual can be a moment to care for skin affected by stress, slow down, and reconnect with yourself. *Tatcha conducted an online custom survey via the Toluna Start platform among 1,000 U.S. women ages 18–55+, April 2026.
Aug 18, 2026 · Tiktok
Tatcha was born from a deeply personal journey rooted in a timeless truth: skin and mind are deeply connected. Our commitment to you is stronger than ever: to help you care for your skin and restore balance for your whole self. A new chapter begins.
Aug 17, 2026 · Tiktok
Tatcha was born from a deeply personal journey rooted in a timeless truth: skin and mind are intimately connected. It’s a belief shaped by the Japanese rituals that have guided us from the very beginning, and one we’re continuing to explore through a deeper understanding of the skin-mind connection. Our commitment to you is stronger than ever: to help you care for your skin and restore balance for your whole self. A new chapter begins tomorrow. Researching ancient Japanese beauty rituals. Measuring the impact of ritual on brain waves. Stress on skin. Vicky & The Tatcha Institute in Tokyo.
Aug 16, 2026 · Instagram
We're stepping away for a moment. To pause, reflect, and recommit to what has always guided us: the cultivation of beauty through intentional ritual and care, and the connection between skin and self. When we return, you’ll see where we’re going next, beginning with a message from our founder, Vicky Tsai. A breathtaking new chapter begins. See you August 17.
Aug 10, 2026 · Tiktok
Suminagashi (墨流し), or "floating ink", is the centuries-old Japanese art of marbling ink on water to create delicate swirls. Dive into your 30-second visual meditation. 🖌️
Aug 9, 2026 · Tiktok
We’re gifting 3 Matcha Foam Cleanse mailers so you can experience our new daily cleanser that helps purify and rebalance skin. Inside, you'll receive a full-size Matcha Foam Cleanse, a Matcha Kit (complete with a beautiful bowl, whisk, whisk holder, scoop, and sifter), and matcha powder from @Nekohama. To enter: 🍵 Comment your favorite way to enjoy matcha 🍵 Share this post with a friend 🍵 Like this post and follow @Tatcha Good luck! Giveaway open to legal residents of the continental US and DC, aged 18+. No purchase necessary to enter or win. Giveaway begins 8/7/26 and ends 8/14/26. Entries must be submitted within this period to qualify. Winners will be selected at random and notified via Instagram or TikTok DM by @Tatcha.
Aug 7, 2026 · Tiktok
For centuries in Japan, rice has been cherished for its ability to help keep skin soft, supple, and luminous. 🌾 We carry this time-tested Japanese beauty wisdom forward in Hadasei-3™, our proprietary complex of double-fermented Akita rice, Uji green tea, and Okinawa algae. At the heart of our most beloved formulas, Hadasei-3™ helps support smooth, hydrated, healthy-looking skin.
Aug 6, 2026 · Facebook
What will your luck bring? Our annual Fukubiki event celebrates good fortune and the joyful discovery of new rituals. Choose 2 minis with $100+ orders or 4 minis with $200+ orders, then use code FORTUNE26 for the chance to have one of your minis upgraded to a full-size product.* *While supplies last.
Aug 5, 2026 · Tiktok
A little good fortune can brighten your ritual ✨ Our summer Fukubiki Event is underway. Choose your complimentary minis with a qualifying order, then use code FORTUNE26 to see if one becomes a full-size prize.* Visit Tatcha.com to learn more. *While supplies last
Aug 4, 2026 · Facebook