Stetson’s marketing, tracked daily.
The latest creative Stetson puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Stetson
ShopVision captures the public marketing we see from Stetson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Stetson use?
All channelsHomepage is Stetson's most-used channel. Jump to a channel below, or read straight down.
Stetson homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Stetson on email
44 capturedCadence
~3.3/ wk
Last 30 days
14
▼ 22%· vs prior 30d

The Bozeman in Two New Shades
Oct 6, 2026

The Skyline Profile Guide
Oct 4, 2026

The Nolan and More Western Boots
Oct 3, 2026

A Note from the Boss
Oct 1, 2026

INTRODUCING: A New Premium Open Road
Sep 29, 2026

INTRODUCING: The Falcon 6X
Sep 26, 2026

New Arrivals: The El Patron 7242
Sep 24, 2026

The Gus 6X and More Fall Icons
Sep 22, 2026

New Fall Outerwear
Sep 19, 2026

Stetson & THE GREAT. Returns
Sep 17, 2026

Exclusive: The Skyline 9142 6X
Sep 15, 2026

Black Cherry Western Boots
Sep 12, 2026
Stetson's competitive set
Benchmark on the same fieldsStetson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stetson on social
81 capturedCadence
~8.9/ wk
Last 30 days
38
▲ 15%· vs prior 30d
Top platform
Facebook
From open range to last call. Out in West Texas, a good pair of boots goes just about anywhere. Built for the miles, and whatever comes after. 📸: @mattyjoelchatburnstudio 🎥: @eyesblaine
Oct 6, 2026 · Instagram
Introducing the Skyline 6X Open Crown—a customizable take on our bestselling Western hat. Inspired by the way cowboys and ranchers have long shaped their hats by hand, the open crown gives the iconic Skyline a little more room for individuality. Here, Justin shows how the same hat can take on three distinct shapes: Cattleman, Gus and Pinch Front. We make the hat. The shape is up to you.
Oct 4, 2026 · Instagram
Out west, no agenda.
Oct 2, 2026 · Facebook
Built tough.
Oct 1, 2026 · Facebook
Introducing the Open Road 30X. An elevated expression of one of our most iconic silhouettes, crafted in premium 30X fur felt with upgraded details throughout. Made in Texas in a limited run of just 200 hats—100 in Silverbelly and 100 in Chocolate. Available exclusively at Stetson.com.
Sep 29, 2026 · Instagram
You’ll spot the sweep and rugged good looks clear across America. Decades ago, those words appeared in a Stetson ad for the Open Road. We went back to the archives and brought it forward—recreating an original advertisement with the Open Road as it looks today. Since 1937, the Open Road has become one of the most recognizable silhouettes in Stetson history, worn from city streets to open country and just about everywhere in between. Tomorrow, we take it up a notch.
Sep 28, 2026 · Facebook
A long day in Montana, put to rest the right way. Sun going down. Stetson Bourbon going down with it.
Sep 25, 2026 · Facebook
The Skyline, with a new point of view. Our bestselling Western hat takes on the 9142 profile, pairing its classic cattleman crown with a distinctive shovel front brim. Made in Texas. Put to work in Montana. Available exclusively on Stetson.com. 📸: @missionranchstudios / @kyleniego
Sep 23, 2026 · Instagram
Handcrafted comfort meets timeless Western style for days on the range or nights on the town.
Sep 22, 2026 · Youtube
OPEN SKY An ode to wide-open spaces and the freedom that comes with them. Bright citrus, blue juniper and eucalyptus meet sage, oak wood and palo santo—a fresh take on the spirit of the West.
Sep 20, 2026 · Facebook
Getting to know the man behind Untamed. A few questions with Matthew Noszka on what keeps him grounded, what drives him, and what living untamed means to him.
Sep 19, 2026 · Instagram
An evening at Lucinda’s Honky Tonk + Juke Joint celebrating Stetson & THE GREAT., Chapter Two. Good company, Western spirit, and a night rooted in a shared love of craftsmanship, style, and the heritage of the West.
Sep 18, 2026 · Facebook