Stetson’s marketing, tracked daily.
The latest creative Stetson puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of August 22, 2026
Email
Do You Know Your Hat Size? We Can Help
Aug 22, 2026

Social
FacebookTHE GUS Some silhouettes are inseparable from the West. The Gus is one of them. The style has been around for decades, but the name is newer, a nod to the character played by Robert Duvall in the Western epic “Lonesome Dove,” Augustus “Gus” McCrae,. With its signature sloped crown, the Gus evokes the earliest days of the cowboy hat, and it remains one of the most recognizable—and most popular—styles across the Mountain West. Made for open country. Built to stand the test of time.
Aug 21, 2026
What we track on Stetson
ShopVision captures the public marketing we see from Stetson every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Stetson use?
All channelsHomepage is Stetson's most-used channel. Jump to a channel below, or read straight down.
Stetson homepage updates
87 capturedStetson on email
30 captured
Do You Know Your Hat Size? We Can Help
Aug 22, 2026

One Brand, Many Styles
Aug 20, 2026

Big Sky Icons
Aug 18, 2026

Welcome to STETSON + 10% Off Boots & Apparel
Aug 17, 2026

Exotic Belts and Exotic Boots
Aug 15, 2026

Straw for the Late Summer Swelter
Aug 13, 2026

Stetson x Carter Faith Limited Edition
Aug 11, 2026

Premium Western Hats
Aug 8, 2026

Short-Sleeve Western Shirts
Aug 6, 2026

The Saddleman 20X
Aug 4, 2026

These Hats Fly Under the Radar
Aug 1, 2026

New Arrivals: Women’s Boots
Jul 30, 2026
Stetson's competitive set
Benchmark on the same fieldsStetson’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
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Stetson on social
60 capturedTHE GUS Some silhouettes are inseparable from the West. The Gus is one of them. The style has been around for decades, but the name is newer, a nod to the character played by Robert Duvall in the Western epic “Lonesome Dove,” Augustus “Gus” McCrae,. With its signature sloped crown, the Gus evokes the earliest days of the cowboy hat, and it remains one of the most recognizable—and most popular—styles across the Mountain West. Made for open country. Built to stand the test of time.
Aug 21, 2026 · Facebook
Ride it like you stole it
Aug 20, 2026 · Facebook
FALL ICONS A collection of some of Stetson classics—from the Skyline, Shasta, and Gus to our handmade men’s and women’s boots—alongside the all-new Medalist. Captured outside Livingston, Montana, where these styles feel right at home. 📸 + 🎥: MISSION RANCH STUDIOS / Kyle Niego Production: MISSION RANCH STUDIOS / Spencer Miller Styled by: Summer Vélez Trusttum Talent: halle cooley Elizabeth Elam Ronnie Davis Brady Black Matthew Weir
Aug 19, 2026 · Facebook
FALL ICONS Captured where Montana’s Crazy Mountains live up to their name. Defined by some of our most iconic styles, including the Skyline, Gus and all-new Medalist. 📸+🎥: MISSION RANCH STUDIOS / Kyle Niego Styled by: Summer Vélez Trusttum Talent: halle cooley Ronnie Davis Elizabeth Elam Brady Black + support from Matthew Weir
Aug 18, 2026 · Facebook
Somewhere north of Livingston, MT. Fall Icons rides tomorrow.
Aug 17, 2026 · Facebook
Inside the Factory, Episode 4: Most Popular Straw Styles As summer comes to a close, we’re taking a closer look at two of our most popular straw styles during straw season and beyond—The Classic and the El Fino. Best sellers that return season after season.
Aug 16, 2026 · Facebook
In Rimbey, rodeo is a community affair. Competitors of all ages take to the arena, while families, volunteers and neighbors gather around it. It’s here, at the grassroots level, that skills are learned, traditions are passed down and Alberta’s rodeo culture continues to grow—one generation at a time. Local photographer CAM KNUCKLES 📸 was there to capture it all.
Aug 15, 2026 · Facebook
In summer, Alberta runs on rodeo time. Across the province, communities gather around the arena—from the Calgary Stampede to the local events keeping Western tradition alive. Down the road in Medicine Hat, the season carries on. Part of the Canadian professional circuit, the Medicine Hat Exhibition & Stampede brings top competitors, hard-working stock and a proud local crowd together for three days in the arena. Local photographer CAM KNUCKLES 📸 was there to capture it all—the action, the people and the spirit of the West.
Aug 14, 2026 · Facebook
This one’s worth turning up. Get it while you can.
Aug 12, 2026 · Facebook
A collab that hits all the right notes. The limited-edition Stetson x Carter Faith trucker is here, ft. the opening lyric from “Pearl Handled Pistol.” Only 150 available.
Aug 11, 2026 · Facebook
Your Stetson Looks Good on Me. A limited-edition trucker in partnership with CARTER FAITH dropping tomorrow at 11amET.
Aug 10, 2026 · Facebook
Celebrating the launch of stetsonbourbon at the iconic Keens Steakhouse—an evening full of good spirits and a new chapter for Stetson.
Aug 6, 2026 · Facebook