Soma’s marketing, tracked daily.
The latest creative Soma puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
💥 Going Fast: 8 for $55 Panties!
Oct 6, 2026
Social
YoutubeWhat started as a connection through content became a friendship that carried them across the world. Support that showed up in shared laughs, text threads, answered questions, encouragement, and making a new place feel like home. Support isn’t one-size-fits-all. Neither are the women who give it.
Aug 29, 2026
What we track on Soma
ShopVision captures the public marketing we see from Soma every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Soma use?
All channelsEmail is Soma's most-used channel. Jump to a channel below, or read straight down.
Soma homepage updates
86 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 7%· vs prior 30d
Soma on email
299 capturedCadence
~33/ wk
Last 30 days
140
💥 Going Fast: 8 for $55 Panties!
Oct 6, 2026
✨ ALL BRAS 3 FOR $99 ✨ (excl. apply)
Oct 5, 2026
‼️ Tonight Only Deal: 3/$99 PJs
Oct 4, 2026
$25 Off $125 Ends Tonight!
Oct 3, 2026
📌 Ends Tmrw! $25 OFF $125
Oct 2, 2026
It’s Here, $25 OFF $125
Oct 1, 2026
Bras in Your Size Now 3 for $99!
Sep 30, 2026
⏳Final Hours: 😍 10 for $45 Panties (That’s up to 75% Off!)
Sep 28, 2026
10 FOR $45! So. Many. Panties.
Sep 27, 2026
New to Sale, New Low Price: Up to 60% OFF
Sep 26, 2026
Mix + Match: 10 Panties for $45
Sep 25, 2026
Want up to 60% OFF?
Sep 24, 2026
Soma on paid media
200 capturedCadence
~0.0/ wk
Last 30 days
0
Top platform
Promotional history, record by record
731 records · latest 5 shown726 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Soma's competitive set
Benchmark on the same fieldsSoma’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
HerRoomherroom.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Soma on social
6 capturedCadence
~0.0/ wk
Last 30 days
0
Top platform
YouTube
What started as a connection through content became a friendship that carried them across the world. Support that showed up in shared laughs, text threads, answered questions, encouragement, and making a new place feel like home. Support isn’t one-size-fits-all. Neither are the women who give it.
Aug 29, 2026 · Youtube
@roz_creativestylist + her daughter Nikita get candid about celebrating each other’s milestones, wiping each others tears, and discovering that true support is championing the person you love as they become more fully themselves.
Aug 27, 2026 · Youtube
@sunnyandjenn keep it real about their friendship being proof that it’s never to late to try something new. Plus, how supporting + showing up authentically, and for each other, is one of life’s greatest gifts. Support isn’t one-size-fits-all. Neither are the women who give it.
Aug 26, 2026 · Youtube
We’re keeping it real, raw, and unfiltered about womanhood and support—in real life + in a bra. There’s a soccer mom who lives in a sports bra. A fitness instructor with a cult following. Expats managing life abroad. A wardrobe therapist. A woman who started content creating after 40. Want to know who’s who? Stay tuned 🎥✨
Aug 25, 2026 · Youtube
When was your last bra fitting? If the answer is “never” this is for YOU. The magic of a perfect-fitting bra is truly life changing—just ask @candicehuffine.
Aug 3, 2026 · Youtube
Brand New. Still Iconic. We just launched 7 brand-new bras. Designed to disappear under all your clothes. A-G Cup. Try them, we dare you! http://spr.ly/6051BEIKwX
Jul 28, 2026 · Youtube