Sitka Gear’s marketing, tracked daily.
The latest creative Sitka Gear puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
For Hunters Who Live in Waders
Sep 29, 2026

Social
FacebookBehind the lens with #diverge15 judge Bianca Germain Photography: “What makes this image stand out is that it captures a feeling rather than just showing someone fishing. The fisherman is out in the middle of a stormy night, trying to put fish in the boat as part of a crew competition to see who could catch the most. You can feel the weather, the tension, the long night, and the determination to keep fishing. There’s a real grit to the frame. The wetness, darkness, lens flare, and heavy contrast make you feel like the camera and photographer are getting worked over by the same conditions as the fisherman. You can almost feel the precip and salt hitting the lens. The imperfections become part of the photograph—they make it feel less polished and more honest. The warm light coming off the boat against the deep blue of the night gives it a cinematic quality, while the fishing rod cuts through the frame and pulls your eye out into the darkness. I also love the way the light catches the orange glove. It’s such a small detail, but it becomes the visual anchor of the image. Against all that darkness and blue, the orange glove pulls your eye straight to the fisherman’s hands and the action. It gives the silhouette just enough definition and adds this unexpected hit of color and warmth to an otherwise cold, gritty scene. For me, the image is also a good reminder to keep shooting when the conditions get hard - and to pack a lot of microfiber towels. The unpleasant elements are exactly what make the photograph work. Sometimes the conditions you’re tempted to put the camera away for are exactly what give a photograph its character.” Diverge 15 photo contest is underway. Enter for a chance to win epic prize packages and a permanent spot in SITKA history. Link in bio. #sitkagear
Oct 5, 2026
What we track on Sitka Gear
ShopVision captures the public marketing we see from Sitka Gear every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Sitka Gear use?
All channelsPaid media is Sitka Gear's most-used channel. Jump to a channel below, or read straight down.
Sitka Gear homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Sitka Gear on email
53 capturedCadence
~4.2/ wk
Last 30 days
18
▼ 28%· vs prior 30d

For Hunters Who Live in Waders
Sep 29, 2026

“Had me at chocolate lab.”
Sep 28, 2026

Week in Review: DIVERGE Photo Contest, New Jackets & More
Sep 27, 2026

NEW Jackets & Bibs Added
Sep 26, 2026

Compare Our 5-Star Whitetail Jackets
Sep 25, 2026

Stay Dry When Others Get Soaked
Sep 24, 2026

Outfitted for the Obsessed
Sep 23, 2026

Diverge 15 Photo Contest Starts NOW
Sep 22, 2026

Adam Foss’s Must-Pack Jacket
Sep 21, 2026

A Tough-As-Hell Chore Boot for Every Task
Sep 19, 2026

A Non-Negotiable for Mountain Hunts...
Sep 17, 2026

The Ultimate Backcountry Basecamp
Sep 16, 2026
Sitka Gear on paid media
200 capturedSitka Gear's competitive set
Benchmark on the same fieldsSitka Gear’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Sitka Gear on social
73 capturedCadence
~7.7/ wk
Last 30 days
33
▲ 38%· vs prior 30d
Top platform
Facebook
Behind the lens with #diverge15 judge Bianca Germain Photography: “What makes this image stand out is that it captures a feeling rather than just showing someone fishing. The fisherman is out in the middle of a stormy night, trying to put fish in the boat as part of a crew competition to see who could catch the most. You can feel the weather, the tension, the long night, and the determination to keep fishing. There’s a real grit to the frame. The wetness, darkness, lens flare, and heavy contrast make you feel like the camera and photographer are getting worked over by the same conditions as the fisherman. You can almost feel the precip and salt hitting the lens. The imperfections become part of the photograph—they make it feel less polished and more honest. The warm light coming off the boat against the deep blue of the night gives it a cinematic quality, while the fishing rod cuts through the frame and pulls your eye out into the darkness. I also love the way the light catches the orange glove. It’s such a small detail, but it becomes the visual anchor of the image. Against all that darkness and blue, the orange glove pulls your eye straight to the fisherman’s hands and the action. It gives the silhouette just enough definition and adds this unexpected hit of color and warmth to an otherwise cold, gritty scene. For me, the image is also a good reminder to keep shooting when the conditions get hard - and to pack a lot of microfiber towels. The unpleasant elements are exactly what make the photograph work. Sometimes the conditions you’re tempted to put the camera away for are exactly what give a photograph its character.” Diverge 15 photo contest is underway. Enter for a chance to win epic prize packages and a permanent spot in SITKA history. Link in bio. #sitkagear
Oct 5, 2026 · Facebook
There are certain wild places that you just can't shake, that keep you dreaming of the next trip the moment you've left. The Mackenzie Mountains of the Northwest Territories are one of those places for SITKA ambassador Adam Foss, his brother Cam, and longtime friend Andrew Walker. This trip began with one of those dreams, to experience the place in a new way, one that most people never see. A raft float of nearly 80 miles through Dall sheep country let the hunt unfold at the pace of the river. Somewhere along the way, though, it became about more than sheep. It turned into a trip of wild country, good people, and soaking in every moment spent in a beloved place. Join the crew as they venture North of Everything. #sitka #sitkagear #floating #northwestterritories #sheephunting #sheep #huntinggear #raft
Oct 1, 2026 · Youtube
Behind the lens with #diverge15 judge Connor Gabbott: “Anne Bradstreet wrote, ‘if we did not sometimes taste of adversity, prosperity would not be so welcome.’ I have seen many photos of rugged mountains, beautiful sunsets and hunters warmed by golden-hour light while glassing wild places. I appreciate those images, but I want to feel the struggle. I want to see the laughter and the pain the hunters experienced. I want to smell the campfire and burnt bacon through the picture. It is rare to capture these moments in perfect composition or ideal light. In these cases, it’s the moment and the story that matter, not technical mastery. This image was taken with a cheap, vintage film camera on the fifth day of a float moose hunt. We had gotten a moose the day before, but many miles of completely unfamiliar river still lay ahead. We crawled out of the tents that morning to find temps had plunged and the valley was covered in fresh snow. The reluctance to get back on the river hung heavy in camp. We killed time warming ourselves by the fire to avoid packing the boats. Something about the posture of the hunters drives home the gloom. Not even the fresh trophy in the foreground carries the excitement it held the day before. This is a lived-in moment. Authentic and relatable. Nothing staged. This is the adversity that makes prosperity so welcome on a hunt. The grain and muted colors of the film struggling in the low light add to the grittiness. The blue undertones drive home the cold.” Diverge 15 photo contest is underway. Enter for a chance to win epic prize packages and a permanent spot in SITKA history. Link in below. https://www.sitkagear.com/diverge #sitkagear
Sep 30, 2026 · Facebook
Early alarms. Headlights cutting through darkness. The first glow of dawn. Then the sky comes alive. This is what we’ve been waiting for. Be ready for the season ahead with our new waterfowl collection. Explore the gear at the link below. https://www.sitkagear.com/pursuit/waterfowl?page=2 #sitkagear
Sep 29, 2026 · Facebook
Worth the weight. 📷: 🏔| 📷 | 🏹 #sitkagear
Sep 24, 2026 · Facebook
Diverge is back. We’re celebrating 15 years of photography that shows the raw, unfiltered hunting and fishing experience. Share your stoke, your suffering, your mountaintops and pits of despair, your moments of reflection and your moments of triumph. Over $40,000 in prizes and a shot at glory await the winners. Contest is open through 1.16.27 Learn more at the link below. https://www.sitkagear.com/diverge #sitkagear
Sep 22, 2026 · Facebook
The soundtrack of September. Have you closed the deal yet, or still chasing? 🎥: Beau Brooks #sitkagear
Sep 19, 2026 · Facebook
What does it take to spend 10 days hunting sheep in the backcountry? Expert sheep hunter, filmmaker, and SITKA Ambassador Adam Foss breaks down every piece of gear in his 67-pound pack, from his SITKA clothing system and lightweight rain gear to optics, food, shelter, emergency gear, and everything in between. Adam walks through exactly how he packs for an early-season sheep hunt, where he puts each item in his pack, and why he brings it. The goal isn’t to make the pack as light as possible. It’s to bring the right gear to keep you focused and safe when you’re deep in the mountains with no easy way out. Get an inside look at Adam’s refined approach to packing for remote mountain hunts. See his take on optics, sleeping system, food and camp kit, as well as his Dew Point rain gear and the new Timberline Pro Jacket. #SITKAGear #SheepHunting #PackDump #BackcountryHunting
Sep 17, 2026 · Youtube
The SITKA STUDIO x Scout Campers camper is a purpose-built basecamp outfitted for life off-grid. We equipped it with an easy-clean interior, ridiculous amounts of external and internal storage, a Starlink-ready setup, and Optifade™ Open Country details to handle extended stays in the backcountry. Dive even deeper at the link below. https://www.sitkagear.com/scout #sitkagear #truckbedcamper #scoutcampers #campsimple
Sep 16, 2026 · Facebook
Bugs biting. Sweat dripping. Pins steady. The first sits of the year are here. Win the waiting game at the link below. https://www.sitkagear.com/technology/optifade-concealment/cover #sitkagear
Sep 15, 2026 · Facebook
There's tough, and then there's Grindstone tough. We combined exceptionally rugged materials with the same technology used in our hunt gear to help you get the job done, over and over. Check out several new additions to the Grindstone Workwear Collection, including the toughest GORE-TEX® rain jacket we've ever built. Link: https://brnw.ch/21x5GmH #sitkagear
Sep 14, 2026 · Facebook
We’d never put our name on any gear without putting it through the wringer first, and the SITKA STUDIO x Scout Campers camper was no exception. So, we asked photographer, hunter, and ex-chef, Connor Gabbott, to field test it in the British Columbia Interior with a week of rooftop shooting sessions, dirt bike recon missions, and 5-star backcountry meals. See how it went at the link in comments. #sitkagear
Sep 13, 2026 · Facebook