Singer’s marketing, tracked daily.
The latest creative Singer puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
⏳ Hurry! Your 10% Discount Expires Tonight
Oct 7, 2026

Social
InstagramWe asked the world to sew with us, and the world showed up! 9,500+ participants, 22 countries, 200 in-store events. Every one started the same way: someone sat down at a machine for the very first time, nervous and excited, and left with something they made themselves! That's the whole point of Teach the World to Sew Day. Thank you to every instructor and every first-time stitcher who made this global event possible!
Oct 6, 2026
What we track on Singer
ShopVision captures the public marketing we see from Singer every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Singer use?
All channelsPaid media is Singer's most-used channel. Jump to a channel below, or read straight down.
Singer homepage updates
86 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Singer on email
24 capturedCadence
~3.7/ wk
Last 30 days
16
▲ 100%· vs prior 30d

⏳ Hurry! Your 10% Discount Expires Tonight
Oct 7, 2026

Don't Miss These Final Markdowns! 👋
Oct 5, 2026

Your Creative Companion Awaits with SINGER®
Oct 4, 2026

Don't Miss Fall Fabric Discounts + Presser Feet Pairings 🧵
Oct 3, 2026

Unlock Your Sewing Potential with SINGER®
Oct 2, 2026

Welcome Aboard the SINGER® Journey – Where Creativity Meets Craft!
Oct 1, 2026

September Sewn-Up: Don't Miss These Big Deals! ✨
Sep 29, 2026

Heavy Duty Strength in a Striking New Shade! 💚
Sep 26, 2026

Here's What’s New at SINGER! 📰
Sep 25, 2026

Upcycle Your Wardrobe With Extra 10% Savings Inside! ♻️
Sep 22, 2026

What Sewists Are Loving Right Now. ❤️
Sep 20, 2026

A Friendly Reminder - Your Creative Journey Awaits
Sep 19, 2026
Singer on paid media
198 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 55%· vs prior 30d
Top platform
Promotional history, record by record
445 records · latest 5 shown440 more offers sit before Oct 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Singer's competitive set
Benchmark on the same fieldsSinger’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Singer on social
65 capturedCadence
~9.3/ wk
Last 30 days
40
▲ 60%· vs prior 30d
Top platform
Instagram
We asked the world to sew with us, and the world showed up! 9,500+ participants, 22 countries, 200 in-store events. Every one started the same way: someone sat down at a machine for the very first time, nervous and excited, and left with something they made themselves! That's the whole point of Teach the World to Sew Day. Thank you to every instructor and every first-time stitcher who made this global event possible!
Oct 6, 2026 · Instagram
Learning, creating, and trying new techniques is all part of the fun! Ambassador Acadia (@111.threads) is getting started with her SINGER Smart HD sewing and embroidery machine by stitching up a simple keychain project. Share this with a friend who's always looking for their next creative project!
Oct 5, 2026 · Instagram
A waste of time or worth the extra effort? You decide!
Oct 4, 2026 · Facebook
Everyone works hard here at SINGER...but we all know who works the hardest! 💪
Oct 3, 2026 · Facebook
New machine. New project. One happy dog. Join @TheBadJujuDesign as he unboxes the SINGER Smart HD and puts it straight to work creating a custom embroidered bandana for Daisy. Sometimes the best projects are the ones made for the family members who can't sew themselves!
Oct 2, 2026 · Facebook
Part 3: The Door Pocket Organizer! It’s small-space game changer to hold a phone, student ID, and keys right on the doorknob. Missed Parts 1 or 2? Head to our profile to watch the full tutorials for the matching laundry bag and scrunchie wristlet! Share your favorite project from this series with a friend who is learning to sew! #OrganizerTutorial #FreeMotionSewing #BiasTapeCurves #SewingProTips #DormOrganization #DormSurvivalSeries #SewingSeries #SewingCommunity
Oct 1, 2026 · Instagram
Wait… why did no one tell me making your own quilt blocks was this easy?! Do you like following patterns or making your own? I need to know! #Quilting #DIYDiva #Sewing #SewingTutorial #QuiltTrend
Sep 30, 2026 · Instagram
What a great way to make a more permanent keepsake from a fun event! Ambassador Halle (@Hey.Its.Halle) shares this quick and fun tutorial on how to make a cute little tie bag from a bandana!
Sep 29, 2026 · Facebook
Part 2 of the Dorm Sewing Series: The Mesh Laundry Bag! Learn how to sew mesh and reinforce your seams with bias tape. This bag is built to survive campus washers while keeping garments protected! Save this post for later and share it with a friend who needs to sew this! #MeshLaundryBag #SewingHacks #DormEssentials #SewingProject #SingerHeavyDuty
Sep 28, 2026 · Instagram
Part 1 of the Dorm Sewing Series: The Scrunchie Wristlet! We’ll be showing you how to switch to a 1/4” foot but scoot your fabric just a smidge to the left to sew a scant stitch. That fraction of extra wiggle room makes threading the elastic through the channel way easier! Drop an emoji if you’re ready for the next project, and follow along so you don't miss it!
Sep 27, 2026 · Facebook
September's block is finished just in time for National Sewing Month! Share this video with a sewing friend who LOVES Fall! Drop a comment below using ONLY color emojis to tell us what shade palette we should use for the October block next month!
Sep 26, 2026 · Facebook
Some crafts aren't just a job — they're a lifeline for a whole neighborhood. Lorenzo Powell learned shoe repair in his father's Harlem shop back in the 70s, and nearly 50 years later, he's still at it in midtown Manhattan — patching soles for everyone from Broadway performers to lifelong New Yorkers who won't trust their shoes to anyone else. The Hardest Working Man is a short documentary about craftsmanship, small business, and what it means to keep showing up for your work when the world around you keeps changing. Watch the trailer.
Sep 25, 2026 · Facebook