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Oct 1, 2026

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Aug 17, 2026

Opening weekend at Sigma x Peak Design LA was one for the books. From getting hands-on with Sigma gear to connecting with fellow photographers and filmmakers, exploring new perspectives, and learning from professional photographer Lindy Lin during an inspiring workshop, the weekend was packed with creativity, education, and plenty of time behind the camera. Thank you to everyone who came out, shared their work, asked questions, tried something new, and helped make the first weekend so special. And we're just getting started! Join Sigma and Peak Design every Saturday in October for more workshops, photo walks, creative conversations, gear experience, and opportunities to connect with the LA creative community. Click the link below to register: https://bit.ly/Sigma-x-Peak-Design-LA-Event See you next Saturday. #SigmaXPeakDesign #sigma #PeakDesign #SigmaLenses #cameragear #LAEvents

Oct 5, 2026 · Facebook

This October, Sigma takes over the Peak Design Los Angeles Store in Venice for a month of photography, cinematography, community, and creative exploration. Event details: https://bit.ly/sigma-peak-design-event-2026 Across four weekends, we’ll bring together photographers, filmmakers, and creators for a series of hands-on experiences designed to inspire new ways of seeing and making. From portraiture and motion picture storytelling to the radically simple Sigma BF camera, plus a Halloween-inspired photo walk, each weekend offers a different way to experience Sigma lenses, cameras, and the creative process. We can't wait to see you there! #SigmaXPeakDesign

Oct 2, 2026 · Youtube

Go wider. See more. Create something unexpected. The Sigma 15mm F1.4 DG DN DIAGONAL FISHEYE | Art brings an expansive perspective to landscape and night sky photography, capturing sweeping vistas with a distinctive look and remarkable detail. Join professional photographer Darren White Photography to discover how this unique lens can transform the way you see the landscape, and how its rear filter system, featuring custom ND filters by Haida, can add even more impact to your outdoor photos. Read the full story: https://bit.ly/sigma-15mm-fisheye-darrenwhite-fb #Sigma #sigmalens #landscapephotography #astrophotography #fisheyelens

Sep 30, 2026 · Facebook

POV: the new Sigma 20-60mm F2.8-4 Contemporary just arrived 📦 Sigma sent over their newest zoom and the first thing I noticed is the size. This lens is super compact and only weighs 375 grams. For a full frame lens, this might be a perfect travel companion. The Sigma 20-60mm is available for Sony E and L-mount, out October 6 for $849. Can’t wait to put this thing through its paces. What should I shoot with it first? #sigmaphoto #unboxing #sigma2060mmContemporary #cameragear

Sep 28, 2026 · Instagram

The Best Focal Lengths for Astrophotography: From 14mm to 50mm Astrophotography has evolved to include more than just ultra-wide lenses, with longer focal lengths offering new ways to capture the night sky. Explore how 20mm, 24mm, 35mm and 50mm lenses can bring something different to the table, beyond the expansive perspective offered by a 14mm lens. Click the link below to read the full article. https://bit.ly/sigma-astro-focal-lengths-fb 📸: Jack Fusco Photography #sigmalenses #astrophotography #sigmaphoto #milkywayphotography #nightphotography #photographytips

Sep 25, 2026 · Facebook

A project that brings together vehicles and horseback riding creates a uniquely complex production workflow, where timing, coordination and adaptability are essential. Follow the making of an automotive commercial in which flexibility in shot composition is paramount. The Sigma AF Cine 28–105mm T3 FF delivers the speed, precision and versatility required to meet the demands of fast-paced commercial filmmaking. Its expansive zoom range enables rapid reframing without compromising image quality, while the ability to transition seamlessly from a manually operated cine configuration to agile, run-and-gun autofocus shooting provides unmatched creative freedom. Learn more about Sigma AF Cine lenses: https://bit.ly/sigma-af-cine-line Keith - DOP / https://www.instagram.com/keefikus/ Dan - 2nd DOP/BTS / https://www.instagram.com/depthofield.uk/ Sergiu - Driver / https://www.instagram.com/serjcosma/ Simone - Horse Rider / https://www.instagram.com/simonestocksmodel/ Lloyd - Photographer / https://www.instagram.com/lloydevansphoto/ Ellis - 2nd BTS/help / https://www.instagram.com/ellisreed/ Jack - Car Camera Rigger (Also from Tilta) / https://www.instagram.com/jack.charge/ Flo - Horse helper / https://www.instagram.com/floknoylephotography/ Angie - Horse owner / https://www.instagram.com/saddlebackhorsetrails/ TPLS Ltd - Rental company / https://www.instagram.com/tplsltd/ Judy - helper / https://www.instagram.com/love.judyxo/

Sep 24, 2026 · Youtube

Sigma has established the Sigma Aizu Farm Corporation in the spring of 2026 and began agricultural initiatives centered on rice cultivation in the Aizu region. As a company that has been long supported by the nature and people of Aizu, Sigma aims to further clarify its commitment to regional contribution and to a manufacturing philosophy that coexists in harmony with the natural environment. Future updates and details regarding this initiative will be announced on Sigma's official website. Movie Credit: Yuichiro Fujishiro #Sigma #environmentalimpact #MadeinAizuJapan #sustainability #SigmaAizufarm

Sep 22, 2026 · Tiktok

3 Million Frames Later: Why I Trust Sigma Lenses to Handle Anything Are Sigma lenses reliable? Photographer Heather Larkin shows how her Sigma gear has been through it all... rain, snow, glitter, you name it, without issue. Even a nasty drop on concrete didn't spell the end for https://t.co/zhP9s8SRc9

Sep 18, 2026 · X

NOTE: This video contains some flashing lights and patterns that may affect people with photosensitive conditions. A letter from our CEO, On September 9, 2026, Sigma celebrated its 65th anniversary. Our company was one of the last to enter an industry once so crowded with camera and lens manufacturers that a brand existed for almost every letter of the alphabet. Over the decades, fierce competition and market shifts have forced many to withdraw. That Sigma has maintained its independence and continues operating to this day is entirely due to the generous support of everyone connected to us, for which we are deeply grateful. First and foremost, I express my sincere thanks to our customers who use and love our products. Although we may have fallen short at times, your unwavering support has been our greatest source of strength. The feedback we received served as invaluable lessons that fueled our growth. We are also profoundly grateful to our dealers, business partners, suppliers, and local communities for their many years of support and encouragement. Sigma exists today because it has been nurtured and supported by so many of you. Guided by the philosophy of our founder, Michihiro Yamaki—"For Happy Moments," reflecting his belief that photography accompanies people in me moments of happiness—we have strived to create products that are high in quality, innovative, original, and beautiful. None of this was ever easy, but we feel we have been guided here by the sheer fascination of photography and filmmaking. Working within a field so deeply rooted in culture and art makes us feel truly fortunate. While technological innovations continue to transform photography and video, their core significance has become even more vital to humanity. As we look ahead, we will continue our daily efforts while reflecting on the role Sigma should play, and how we can contribute to the development of visual culture, social peace, and human happiness. With heartfelt gratitude for all your support, Kazuto Yamaki, CEO, Sigma ******************************************** Film Title: "Light Assembly" Video Direction: Daihei Shibata Music: Cornelius Creative Direction: Ichiro Iwasaki Video Production: WOW Inc.

Sep 15, 2026 · Youtube

Photographer Ulysses Aoki explores Tokyo using Sigma's compact 20-60mm F2.8-4 DG | Contemporary lens, highlighting its versatile focal range, lightweight design, and creative flexibility. Learn more: https://www.sigmaphoto.com/20-60mm-f2-8-4-dg-c Read more about his experience with the lens: https://blog.sigmaphoto.com/2026/density-sigma-20-60mm-f2-8-4-dg-contemporary-zoom-lens/ #Sigma #Sigma2060mmContemporary #SigmaContemporary #SigmaContemporaryZoom #SigmaDG #MadeInAizu

Sep 14, 2026 · Youtube

Mikael Pono for New York Fashion Week. In August, I had the honor of photographing the lookbook for Mikael Pono’s newest collection, Genesis, ahead of its fashion show tomorrow during New York Fashion Week. I’m sharing just a few of those images today. Mikael’s designs are not only stunning, but created with such intention, rooted in sustainability and thoughtfully incorporating natural elements throughout the collection. It was a privilege to photograph his work and help create the visual story surrounding Genesis. This project was created in collaboration with Sigma, and I also had the incredible opportunity to use the brand-new Sigma 85mm F1.2 DG | Art for many of the portraits I’m sharing. I couldn’t have imagined a more beautiful project for this lens. Wishing Mikael and his team an incredible show tomorrow! 🤍 Designer: @mikaelpono In collaboration with: @sigmaphoto Photography: @meg_nlo Models: @sadecoverr, @keeleystuff, @alicellsworth, @haileyhyde and @ferr.mas Lenses: Sigma Art 50mm and 85mm 1.2 Art Lighting: @profoto B30 & 3x4 Silver Softbox #SigmaAmbassador #MikaelPono #NYFW #Genesis

Sep 13, 2026 · Instagram

Photographer Doãn Quang shares his experience using the Sigma 85mm F1.2 DG | Art lens to photograph dance and portraits. He highlights how its beautiful bokeh, sharp details, and natural rendering help him capture movement, emotion, and genuine moments as they happen. Learn more: https://www.sigmaphoto.com/85mm-f1-2-dg-a Read more about his experience with the lens: https://blog.sigmaphoto.com/2026/where-movement-meets-emotion-my-experience-with-the-sigma-85mm-f1-2-dg-art-lens/ #Sigma #Sigma85mmF12Art #SigmaArt #SigmaArtPrime #SigmaDG #MadeInAizu

Sep 11, 2026 · Youtube