Shady Rays’s marketing, tracked daily.
The latest creative Shady Rays puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Shady Rays
ShopVision captures the public marketing we see from Shady Rays every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Shady Rays use?
All channelsSocial is Shady Rays's most-used channel. Jump to a channel below, or read straight down.
Shady Rays homepage updates
85 capturedCadence
~6.8/ wk
Last 30 days
29
—· vs prior 30d
Shady Rays on email
96 capturedCadence
~10/ wk
Last 30 days
43
▲ 8%· vs prior 30d
Our Best Selling Frames 😎
Oct 7, 2026
New Snow Goggles Just Landed! 😎
Oct 6, 2026
999 Pairs Claimed! Still Time to Enter to Win Pappy
Oct 5, 2026
Your Fall Look Starts Here 🍂
Oct 4, 2026
New & Now
Oct 3, 2026
Fishing This October? Wear These
Oct 2, 2026
Likely to Sell Out Today 👀
Oct 1, 2026
SR x Pappy & Co. Available Now 🚨
Sep 30, 2026
Launching Tomorrow: Shady Rays X Pappy & Co.
Sep 29, 2026
Behind The Brand: Sustainability Matters 🌎 ♻️
Sep 28, 2026
Fall Color Lineup
Sep 27, 2026
Only 999. All Individually Numbered. 👀
Sep 26, 2026
Promotional history, record by record
108 records · latest 5 shown103 more offers sit before Oct 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Shady Rays's competitive set
Benchmark on the same fieldsShady Rays’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Sunskisunski.com
Neven Eyewearneveneyewear.com
Tifosi Opticstifosioptics.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Shady Rays on social
152 capturedCadence
~14/ wk
Last 30 days
61
Top platform
Instagram
We’re taking @realtreeoutdoors' APX camo to the slopes 🏂 Available now in the Frontier goggle at the link in bio!
Oct 7, 2026 · Instagram
First hunt of the season was a good one!! Couldn’t think of a better way to break in the new @shadyrays Realtree collection than putting them to work in the field. Good morning, good hunt, and a pretty solid start to the season. . . . #shadyrays #sunglasses #canadiangeese #memories #realtreecollection
Oct 4, 2026 · Instagram
Shady Rays are made for whatever the day throws at you. These? You might want to handle them a little differently. 😅 We dive into everything about our collab with Pappy & Company on the latest episode!
Oct 2, 2026 · Facebook
Here's to all 999 pairs 🥃 You all have sold out the @pappyandco Special Reserve!
Oct 1, 2026 · Instagram
Shady Rays x @pappyandco: a launch two years in the making and it's finally here 🥃🔑 Get yours at ShadyRays.com/Pappy while supplies last and register yourself for the Pair & Pour Sweepstakes for a chance to win a bottle of 20-year Pappy Van Winkle. NO PURCHASE NECESSARY. Open to 50 US/DC, 21+. 9/29/26–10/20/26. Visit ShadyRays.Com/PairAndPourRules for Official Rules, odds, eligibility, entry limits, and prize details/restrictions. Sponsor: S. Rays, Inc., KY.
Sep 30, 2026 · Tiktok
That’s right - we have a bottle of 20-year Pappy Van Winkle to give to one of you. Check out all the details on the Pair & Pour Sweepstakes at ShadyRays.com/Sweepstakes! NO PURCHASE NECESSARY. Open to 50 US/DC, 21+. 9/29/26–10/20/26. Visit shadyrays.com/pairandpourrules for Official Rules, odds, eligibility, entry limits, and prize details/restrictions. Sponsor: S. Rays, Inc., KY.
Sep 29, 2026 · Instagram
Two Kentucky originals, one collectors edition. 🥃 Get in the know with everything about our collab with @pappyandco – launching this Wednesday – at ShadyRays.com/Pappy!
Sep 28, 2026 · Instagram
Cocktail hour at the Van Winkle's 🥃 🔗 ShadyRays.com/Pappy
Sep 27, 2026 · Instagram
Get early access to our limited-edition @pappyandco collaboration shades! 🥃 Before they launch online, all eight retail stores will host an exclusive in-store lottery for a limited number of shades on September 29. Stop by your local store between 11 a.m and 6 p.m. to grab a ticket. At 6 p.m. sharp, we'll draw winning numbers, and those selected will have the opportunity to purchase a pair. You must be present at the drawing to claim your chance to buy. Plus, everyone who attends will have the opportunity to enter the sweepstakes 👀
Sep 26, 2026 · Instagram
Pizza Rolls Recipe 🔥 Pizza rolls made for one heck of a Game Day Appetizer! Tossed in the Oven or Smoker you can have these ready in no time! 🙌 As always, @shadyrays keeping me cool 😎 in this heat! 👊 —— RECIPE —— 1. Crack open that @pillsbury Crescent Roll and throw on some @prego Sauce 2. Add half a slice of Provolone Cheese to each roll. 3. Now add as much Pepperoni as you like 4. Top with half a slice of string cheese and roll these bad boys up! 5. Set on a baking tray and put in the oven or smoker at 350 degrees until they are nicely browned! About 15 minutes. Grill - @traegergrills Westwood Glasses - @shadyrays #pizzarolls #viralrecipe #recipe #grilling #cooking
Sep 25, 2026 · Instagram
All the details that make all 999 pairs of our @pappyandco collab so special 🔎 🔗 ShadyRays.com/Pappy
Sep 24, 2026 · Tiktok
"They're going to be hard to get, but that just means they're extra special." 🥃 Carrie Van Winkle Greener - the great-granddaughter of Pappy Van Winkle - details a collaboration two years in the making.
Sep 23, 2026 · Instagram