Proper Cloth’s marketing, tracked daily.
The latest creative Proper Cloth puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of October 6, 2026What we track on Proper Cloth
ShopVision captures the public marketing we see from Proper Cloth every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Proper Cloth use?
All channelsHomepage is Proper Cloth's most-used channel. Jump to a channel below, or read straight down.
Proper Cloth homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Proper Cloth on email
5 capturedCadence
~0.5/ wk
Last 30 days
2
Proper Cloth's competitive set
Benchmark on the same fieldsProper Cloth’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.




Proper Cloth on social
19 capturedCadence
~2.3/ wk
Last 30 days
10
▲ 11%· vs prior 30d
Top platform
Instagram
Natural by design. Featuring: - Off White Brushed Oxford Work Shirt - Di Sondrio Beige Donegal Wool Tweed Trouser - Beige Cashmere Merino Slub Beanie - Italian Black Lizard Narrow Belt #propercloth #mensstyling #fall2026
Oct 4, 2026 · Instagram
Fall dressing, stripped back to texture, warmth, and ease. Featuring: - Delfino Brown and Navy Plaid Cashmere Flannel - Japanese Heavyweight Indigo Jaspe Chambray - Dean Stretch Slim Jean in Light Wash Japanese Denim #propercloth #menswear #fallcampaign
Oct 2, 2026 · Instagram
Coastal ease. Featuring: - Taupe Italian Merino Wool Fair Isle Crewneck Sweater - Italian Stone Cotton Corduroy 5-Pocket Pant - Grey Cashmere Merino Slub Beanie #propercloth #knitwear #fallcampaign
Sep 30, 2026 · Instagram
A little structure, a lot of ease. Featuring: - Taupe Melange Wool Flannel Waverly Jacket - Taupe Easy Care Merino Wool Crewneck Sweater - Dean Stretch Slim Jean in Light Wash Japanese Denim #propercloth #mensstyling #eterra
Sep 29, 2026 · Instagram
Tailoring grounded in utility. Featuring: - Taupe Herringbone Italian Wool Flannel Bedford Jacket - Stanton 120s White Broadcloth - Cody Stretch Vintage Straight Jean in Stonewash Japanese Denim #propercloth #menswear #fallcampaign
Sep 27, 2026 · Instagram
A wardrobe shaped by landscape, light, and material. Featuring: - Taupe Scottish Cashmere Long Sleeve Knit Polo - Angelico Beige Glen Plaid Italian Wool Flannel - Cody Stretch Vintage Straight Jean in Cream Japanese Denim - Taupe Italian Merino and Cashmere Refined Scarf #propercloth #eterra #fallcampaign
Sep 26, 2026 · Instagram
E Terra: The Fall ‘26 Campaign Belonging to the earth. Shaped by what endures. Explore the campaign via the link in bio. #propercloth #eterra #fallcampaign
Sep 25, 2026 · Instagram
Earth tones, enduring forms. Featuring: - Taupe Undyed Saxony Merino Blend Downing Suit - Japanese Cream Selvedge Cotton Field Shirt - Off White Vintage Cotton T-Shirt - Essential White Linen Pocket Square #propercloth #mensstyling #fallcampaign #eterra
Sep 24, 2026 · Instagram
E Terra: The Fall ‘26 Campaign Belonging to the earth. Shaped by what endures. Explore the collection here: https://t.co/Fa3Ce8qLvv https://t.co/VxNXGhzNMw
Sep 22, 2026 · X
A modern life, grounded in tradition. Featuring: - VBC Gray S110s Wool Dover Suit - Non-Iron Stretch Light Blue Bengal Stripe - Navy Vintage Print Tie - Essential White Linen Pocket Square #propercloth #mensstyling #falllookbook
Sep 5, 2026 · Instagram
Comfort with character. Featuring: - Navy Melange Italian Brushed Alpaca V-Neck Sweater - Albiate Washed Slate Denim Dress Shirt - Cody Stretch Vintage Straight Jean in Rinse Japanese Denim - Italian Black Lizard Narrow Belt #propercloth #mensstyling #falllookbook
Sep 2, 2026 · Instagram
The Fall ‘26 Lookbook The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for. Shop the lookbook via the link in bio. #propercloth #menswear #falllookbook
Aug 31, 2026 · Instagram