Proper Cloth’s marketing, tracked daily.

The latest creative Proper Cloth puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.

Latest creative

As of August 22, 2026

Email
The Fall Lookbook is Here
Aug 18, 2026
Social
X
The Fall ‘26 Lookbook The gravity of heritage craft. A window into the fall collection, styled for the life it’s made for. Shop the lookbook: https://t.co/duNNQKppti https://t.co/uDemUhHwDM
Aug 21, 2026

What we track on Proper Cloth

ShopVision captures the public marketing we see from Proper Cloth every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 4 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
Data types: HomepageEmailPaid mediaSocial
Dataset: Live

Which channels does Proper Cloth use?

All channels

Paid media is Proper Cloth's most-used channel. Jump to a channel below, or read straight down.

Paid media200
Homepage88
Social11
Email8

Proper Cloth homepage updates

88 captured

Cadence

~7.0/ wk

Last 30 days

—· vs prior 30d

Proper Cloth on email

8 captured

Cadence

~0.2/ wk

Last 30 days

▼ 86%· vs prior 30d

The Fall Lookbook is Here
Aug 18, 2026

Proper Cloth on paid media

200 captured

Proper Cloth's competitive set

Benchmark on the same fields

Proper Cloth’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

Proper Cloth

40%

This page

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