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The Walmart Connect Partner Awards 2026 celebrates best-in-class work from inspiring Agency, Tech and Media partners delivering exceptional results and innovation for their advertisers. We’re proud to have been recognized for our work with The J.M. Smucker Co., alongside our partners at Pacvue and PSOne. By aligning strategy and execution with real-time shifts on the digital shelf, we helped the brand capture demand as it happened and achieve 11x higher ROAS. Congratulations to all of this year’s finalists, including our Publicis Groupe colleagues at Saatchi & Saatchi X, Mars United Commerce, Digitas North America, and Publicis Agency D7. A big thank you to Walmart Connect for taking the time to celebrate innovation across the industry. We look forward to celebrating the winners when they’re announced in October!

Aug 20, 2026 · Linkedin

A few highlights from last week at the Cleveland Research Company #eCommerce Summit. Between the Padres game, industry dinner and conversations throughout the event, the Profitero+ team had a great time connecting with customers, partners and familiar faces across the industry. Jamie Dooley Mark Hennessy Amanda Wolff ProductWind Up next: Groceryshop. Will you be there? If so, we’d love to connect. Reach out to your Profitero+ account manager to find time with our team in Vegas.

Aug 17, 2026 · Linkedin

30 markets. Digital shelf built to scale. 🌍 Over three years of collaboration, Philip Morris International has built a scalable approach to digital shelf management that gives teams greater visibility and a stronger foundation to drive digital commerce growth. And perhaps the best measure of the partnership? As Milagros Videla, Head Global Indirect eCommerce Strategy & Innovation, Philip Morris International says: “Profitero+… they’re part of our team.” Hear how Philip Morris International scaled digital shelf across 30 markets, and explore more client success stories: https://lnkd.in/exz2dfkd #DigitalShelf #eCommerce #DigitalCommerce

Aug 13, 2026 · Linkedin

What if the way brands measure digital is already outdated? 👀 During our Digitally Influenced Shopper webinar, Toby Heavenrich, VP of Strategy Consulting at Profitero+, shared a POV shaped by his work with brands: “Brands who are moving successfully along this continuum of evolution are balancing the need to win differently across online subchannels with the idea that it's one connected ecosystem.” Our latest research shows just how connected that ecosystem has become, with AI validating the growing impact of digital influence across the shopping journey. 📊 A traditional view sees 24% digital sales and 76% in-store sales. But another 24% of sales happen in-store after being digitally influenced. And as AI becomes part of more shopping journeys, we see 16% of sales becoming AI-assisted. The takeaway: channel penetration alone does not capture digital’s full impact. Brands need to think about digital shelf and retail investment through the lens of shopper influence across the connected commerce ecosystem, not just where the transaction happens. 🌐 👉 Rethink how you measure digital’s impact. Explore the full Digitally Influenced Shopper report: https://lnkd.in/gtwZ2wiH #DigitalShelf #AICommerce #eCommerce

Aug 12, 2026 · Linkedin

The final purchase decision is becoming easier for shoppers to reconsider. 🔄 AI assistants can quickly surface competing products, better deals and alternative options. That puts even more pressure on brands to get the digital shelf right. Andrew Pearl, VP of Industry Insights at Profitero+, shares: “You’ve convinced the shopper you’re worth it. Don’t lose the sale at the last hurdle with poor digital shelf execution, especially now that the barrier to switching is lowered through AI.” In our 2026 Digitally Influenced Shopper Report, we found that Gen Z and Millennials are more than twice as likely as Gen X and Baby Boomers to expect increased use of AI assistants when making purchase decisions. Looking at expected changes in shopping behavior over the next year, 27% of Gen Z and Millennials also expect to use AI assistants more often to help them make decisions and find the best deals. 🤖🛍️ Younger shoppers are giving brands an early indication of how shopping behavior will evolve. Is your digital shelf ready? 📥 Download the 2026 Digitally Influenced Shopper Report to explore the findings and what they mean for your brand: https://lnkd.in/gtwZ2wiH #DigitalCommerce #DigitalShelf #AI #ShopperInsights #Ecommerce

Aug 6, 2026 · Linkedin

In eCommerce, data is only as good as your ability to use it. That’s exactly why we built the Profitero+ Academy to help you master our platform, uncover deeper insights and transform daily metrics into winning strategies. But don't just take our word for it. Here is how one of our certified clients put it: "Since taking on reporting and syndication for the Digital Shelf, I wanted to deepen my expertise with the Profitero platform. This course provided valuable insights into identifying compliance issues and benchmarking our content against competitors. One of the most impactful takeaways was learning how to drive discoverability with effective keyword strategies for SEO optimization. With these new skills, our team has implemented a refreshed search strategy helping us better prioritize, track, and ultimately increase our share of page 1 visibility!" Whether you want to navigate the platform like a pro to spot compliance gaps or utilize our advanced SEO tools to own page 1, Profitero+ Academy gives you the practical hands-on training to maximize your ROI. 💡 Ready to elevate your platform skills? 👉 Sign up and learn now: https://lnkd.in/enQGDTj5

Jul 31, 2026 · Linkedin

Heading to the Cleveland Research Company eCommerce Summit in San Diego on August 12–13? 🌴 Katie Wall, SVP of Global Customer Success, and Mark Hennessy, Senior Director of Enterprise Accounts, will be there and would love to connect, share what’s new at Profitero+ and discuss what’s next for your commerce strategy. We’re also hosting special events with our partners, including a Padres game and Industry Leaders Dinner. Reach out to your Profitero+ Account Manager to learn more and reserve your spot!

Jul 29, 2026 · Linkedin

What will it take for brands to win through the next wave of commerce disruption? At our recent Commerce Innovators Forum in London, Andrew Pearl sat down with industry experts to discuss The Digital Shelf Advantage: Optimising Your Brand for the Next Wave of Commerce Disruption. The takeaway: brands need to be discoverable, valuable and convincing across both human and AI-powered shopper journeys. In this clip, Martin Heubel explains why AI is leveling the playing field and what that means for value and promotion strategies. Drawing on his work with brands around moments like Prime Day, he shares why relying on high-low promotions alone may make it harder to demonstrate lasting value to shoppers and AI. Watch Martin’s perspective on the actions brands should take next. 🤖

Jul 27, 2026 · Linkedin

America’s 250th birthday may have kicked off the summer celebration, but shoppers are still stocking up for the season’s next moments. Beach days, pool days and last-minute weekend plans bring demand across categories like sunscreen, personal care, towels, coolers, beach toys, outdoor games, hydration and more. ☀️⛱️ With approximately 280 million customers and members visiting Walmart stores and eComm sites each week, late-summer shopping gives brands a major opportunity to capture seasonal demand across categories. (Walmart) But winning the summer basket takes more than showing up. Products need to be compliant, discoverable, visible, available and ready to convert. As a Walmart partner, Profitero+ combines secure Walmart API data with proprietary data sets, including category leader benchmarks and client-specific content, to help brands maximize organic traffic and sales. Our end-to-end Walmart work focuses on the jobs that matter most: 🧾 Compliance: Monitor data daily and resolve issues at scale 🔎 Relevance: Optimize PDPs for SEO and AEO performance 📣 Acceleration: Drive visibility through influencer and retail media ⚙️ Operational excellence: Sustain catalog health 📈 Impact: Demonstrate measurable growth and proof Because when shopper needs shift, your Walmart strategy should be ready to shift with them. See how Profitero+ can help your brand optimize and grow its Walmart business: https://lnkd.in/gCFa5Ait #Walmart #DigitalShelf #eCommerce #CPG #RetailMedia

Jul 24, 2026 · Linkedin

📈 Are you giving your smallest channel enough credit for the growth it drives? “When we look at absolute growth rather than percentages, the story is clear: online may still be a smaller channel, but it’s driving the vast majority of our growth as consumers continue to shift away from brick-and-mortar.” Mindy Shaltry of Mondelēz International shared this during our webinar, The 10% Myth: Your Smallest Channel May Be Your Most Influential. Our 2026 Digitally Influenced Shopper Report shows why the traditional channel view is increasingly incomplete: 🔎 6 in 10 shoppers say digital touchpoints influence what they buy 📱 45% research products online while shopping in-store 🤖 47% do additional research after receiving an AI product recommendation The sale may be recorded in-store, but digital often shapes which products make the shortlist long before checkout. For brands, that means digital shelf performance should not be judged only against eCommerce revenue. Search, content, reviews and availability can influence growth across the full retail business. Download the report to understand how digital and AI are reshaping shopper decisions. 👉https://lnkd.in/gtwZ2wiH #DigitalShelf #eCommerce #ShopperInsights #AI

Jul 20, 2026 · Linkedin

🇺🇸 "Made in America" always seems to become a bigger conversation around Independence Day. This year, the 250th birthday celebrations are amplifying the trend, with more shoppers actively looking for products made closer to home. This extra demand creates opportunity for brands—but only if the buying experience holds together all the way to checkout. One thing we see regularly is brands investing to get shoppers onto a product page, but they’re losing the Buy Box, effectively handing the sale to someone else. Our latest Profitero+ data shows 1 in 6 brands on Walmart have a Buy Box win rate below 80%. That can undermine media investment, reduce conversion and make it harder to turn shopper intent into revenue. This is where Profitero+ Buy Box Health helps brands stay in control. Buy Box Health gives teams a dynamic Buy Box breakdown across their catalog, making it easier to see where they are winning, where they are losing and where action is needed first. 🔎 Daily Buy Box status 🛒 3P seller visibility 📖 ASIN level details 📊 Product win percentage That means teams can spot the sellers creating the most risk, prioritize high-impact products, protect marketing ROI and investigate distribution or compliance issues before they chip away at growth. Learn how Buy Box Health can help your brand protect performance and grow its Walmart business. https://lnkd.in/eEhVE6sS #BuyBox #DigitalShelf #Walmart #eCommerce

Jul 17, 2026 · Linkedin

A little friendly competition, plenty of teamwork and a lot of suncream. 🇬🇧 ☀️ Last week, our UK team came together for a sports day that celebrated the values that bring us together: thinking like a customer, focusing on achievement over activity and proving that positivity really is contagious. A great (if a bit hot!) day with an even better team. 👏

Jul 15, 2026 · Linkedin