We’re here at #DSSEurope! 👋 🇬🇧 If you’re attending, stop by the Profitero+ booth to talk digital shelf, AI and how brands are adapting as search, discovery and measurement continue to evolve. Plus, get a first look at our brand new report with The Digital Shelf Institute - How to Measure Success in the New Age of Commerce. Get a fresh perspective on what brands should measure as AI influences the path to purchase. And don’t miss Andrew Pearl for this afternoon's session: “Closing the Loop: Connecting the Digital Shelf Performance to Business Outcomes” with Kraft Heinz, Mars and Opella. Want to dig into the research after the session? 👉 Download the report: https://lnkd.in/epPMFVcS #digitalshelf #agenticcommerce #AI

Oct 7, 2026 · Linkedin

Amazon’s Prime Big Deal Days have arrived, and retailers including Walmart and John Lewis are launching competing events. As shoppers seek value, brands and retailers face pressure to offer compelling promotions, but bigger discounts don’t always mean bigger returns. We analysed June’s Prime Day event performance for 200,000+ products across 200+ categories on Amazon.com and Amazon.co.uk to understand how discount depth and star ratings influence sales. The standout finding: products rated 4.7+ and discounted 30–39.9% saw average unit sales increase 539%—68 percentage points higher than lower-rated products receiving deeper discounts. In other words, stronger ratings may sometimes deliver the sales impact of a deeper price cut, helping brands protect margin without sacrificing performance. For peak season, Cyber 5 and other tentpole events, promotions are only part of the equation. Ratings, content, availability and other digital shelf signals can all influence how much demand a promotion captures. Want to see how your products are positioned ahead of your next tentpole event? Request a demo to see how Profitero+ helps brands optimize ratings, content, pricing and digital shelf performance. 👉 https://lnkd.in/eWNm6Pmh #PrimeDay #DigitalShelf #Ecommerce #RetailMedia #DigitalCommerce #Amazon #ProfiteroPlus

Oct 6, 2026 · Linkedin

AI may be playing a bigger role in shopping, but trust still sits elsewhere. 🤖🛍️ Our 2026 Digitally Influenced Shopper Report, recently featured by EMARKETER, found that just 23% of U.S. shoppers rank AI assistants among their most trusted sources for shopping recommendations. By comparison, 67% trust family and friends and 58% trust reviews on retailer sites. For brands, that means AI may be changing how shoppers discover products, but trusted digital shelf signals like reviews and product content still play a critical role in the decision. 👉 Explore the full 2026 Digitally Influenced Shopper Report to see how digital touchpoints are shaping shopper decisions and influencing the sale: https://lnkd.in/gtwZ2wiH

Oct 2, 2026 · Linkedin

More data isn’t the answer. Knowing what to do with it is. 📊 Enterprise CPG brands have no shortage of digital shelf, retailer, media and sales data. The harder part is connecting the right signals, focusing on what matters and turning insights into action. In our latest blog, Toby Heavenrich shares 5 takeaways from his recent conversation with leaders from Opella and Monster Energy, including: 🔎 How to focus on the metrics that actually connect to growth 🔗 Why digital shelf data becomes more powerful when connected across the business ⚡ How to move from a source of truth to a source of action 🤖 Why AI is raising the bar for getting to the next best action faster For brands being asked to do more with less, the opportunity isn’t another dashboard. It’s using the data you already have to make better decisions, faster. 👉 Read the blog: https://lnkd.in/gPTGrsau #DigitalShelf #eCommerce #AI

Oct 1, 2026 · Linkedin

London, we’ll see you at #DSSEurope! 🇬🇧 Profitero+ is proud to be a platinum sponsor of Digital Shelf Summit London 2026, with plenty happening onsite: 🎤 Andrew Pearl will lead the panel “Closing the Loop: Connecting Digital Shelf Performance to Business Outcomes” alongside leaders from Opella and Kraft Heinz, exploring how brands can connect digital shelf performance to broader business priorities and outcomes. 👋 Stop by the Profitero+ booth to meet the team, talk digital shelf and AI, and get a sneak peek at our updated report with the The Digital Shelf Institute on measuring success in the new age of commerce, including a new look at AI measurement. 🥐 Start DSS London with brunch. We’re teaming up with ProductWind and MikMak for good food, great company and conversation with fellow commerce leaders before the day gets underway. https://lnkd.in/g_yQDHYd Heading to DSS London? Come find us and say hello.

Sep 28, 2026 · Linkedin

This dentist has nearly 300 Google reviews and a strong rating. So why isn’t it automatically ranking #1? In this video, I break down NE 1 Dental in Minneapolis and show why Google reviews are only one part of local search visibility. I look at: * Google Business Profile categories * Review count and review recency * Review responses * Website optimization * Service pages * Local backlinks and citations * Photos and profile activity * Competitor authority * Geographic relevance * Why proximity still matters in Google Maps The big takeaway: More reviews do not automatically equal better rankings. Google also considers relevance, distance, prominence, website signals, local authority, and how well your business matches what the customer is actually searching for. If your business has great reviews but still isn’t showing up where you think it should, I can take a look. Comment your business name and city below and I may audit it in a future video. Want a complimentary Growth Assessment? Matthew Seaton, MBA Founder | SmartGuardVA Helping Generate More Revenue Through Automation 📞 612-328-5699 ✉️ Matthew@SmartGuardVA.com 🌐 www.SmartGuardVA.com SmartGuardVA helps local businesses with: * Google Review Automation * AI Receptionist * Automated Email & SMS Follow-Up * Lead Nurture Campaigns * Client Onboarding * Renewal & Cross-Sell Campaigns * Pipeline & Sales Automation We help local businesses rank higher on Google and get more Google Business Reviews. Subscribe for more local business audits, Google Business Profile strategies, local SEO tips, and practical ways to generate more customers. #LocalSEO #GoogleBusinessProfile #GoogleReviews #DentistMarketing #DentalSEO #GoogleMaps #SmallBusinessMarketing #LocalBusiness

Sep 26, 2026 · Youtube

I Googled 5 local HVAC companies and compared what a homeowner sees before ever picking up the phone. The differences were obvious. Some companies looked active, trustworthy, and easy to contact. Others had good businesses but weak Google profiles, outdated reviews, limited photos, or websites that made the next step harder than it should be. In this video, I break down what stood out most: * Google rating and review count * How recent the reviews were * Whether the company responded to reviews * Photos and proof of real local work * Website trust signals * How easy it was to call or request service * The small differences that can determine who gets the customer If you own an HVAC company — or any local service business — this is the same way potential customers are comparing you to your competitors. Want me to review your business? Comment your business name and city below, or contact me directly for a complimentary Growth Assessment. Matthew Seaton, MBA Founder | SmartGuardVA I help local businesses rank higher on Google, get more Google Business Reviews, and generate more revenue through automation. 📞 612-328-5699 ✉️ Matthew@SmartGuardVA.com 🌐 www.SmartGuardVA.com SmartGuardVA helps local businesses with: * Google Review Automation * AI Receptionist * Automated Email & SMS Follow-Up * Lead Nurture Campaigns * Pipeline & Sales Automation * Client Onboarding * Customer Reactivation Subscribe for more real-world local business audits and practical strategies to get more calls, more customers, and more revenue. #HVACMarketing #HVACSEO #LocalSEO #GoogleBusinessProfile #GoogleReviews #HVACBusiness #SmallBusinessMarketing #LocalBusiness

Sep 25, 2026 · Youtube

eCommerce is a priority. Turning that priority into progress is harder. If that tension sounds familiar, you’re not alone. Our 2026 eCommerce Organizational Benchmark Study found that: 📊 94% of brands say eCommerce is a strategic priority 📉 52% classify themselves as behind the competition 🎯 42% say eCommerce sales and share growth is their biggest challenge Based on more than 200 responses from brand manufacturers worldwide, the report reveals four areas where leaders stand apart: Consumer behavior, Organizational design, Data enablement and Execution strategy. Together, these areas form the CODE playbook. 👉Download the report to benchmark your eCommerce performance and get the latest data to support your 2027 planning meetings. https://hubs.la/Q04ydvRS0

Sep 24, 2026 · Linkedin

When your product is out of stock, shoppers don’t always wait. 🛒 In fact, 36% of U.S. shoppers say they’ll buy a similar product from a different brand, according to our 2026 Digitally Influenced Shopper Report, recently featured by EMARKETER. 📊 That makes availability a key part of protecting the sale. With digital shelf data, brands can monitor availability, spot out-of-stock risks and take action before shoppers move on. 👉 Explore the full 2026 Digitally Influenced Shopper Report to see how digital touchpoints are influencing the sale: https://lnkd.in/gtwZ2wiH

Sep 18, 2026 · Linkedin

If you own a local business and want more calls, more Google reviews, and more customers, this channel is for you. I’m Matthew Seaton, MBA, Founder of SmartGuardVA. I help local businesses rank higher on Google, get more Google Business Reviews, and generate more revenue through automation. On this channel, you’ll find practical strategies for: * Google Business Profile optimization * Getting more 5-star reviews * Improving local visibility * Turning more leads into paying customers * Automated email and SMS follow-up * AI receptionist systems * Lead nurture campaigns * Sales pipeline automation * Local business audits * 90-day growth strategies My goal is simple: help local business owners find practical ways to get more customers, improve their systems, and grow revenue. SmartGuardVA Automation Strategies * AI Receptionist * Automated Email & SMS Follow-Up * Google Review Automation * Lead Nurture Campaigns * Client Onboarding * Renewal & Cross-Sell Campaigns * Pipeline & Sales Automation Schedule a complimentary Growth Assessment Matthew Seaton, MBA Founder | SmartGuardVA 612-328-5699 Matthew@SmartGuardVA.com www.SmartGuardVA.com Subscribe and start with the next video. #LocalBusiness #GoogleBusinessProfile #GoogleReviews #LocalSEO #SmallBusinessMarketing #BusinessGrowth

Sep 12, 2026 · Youtube

Having access to data doesn't guarantee teams are aligned on how to use it. 🔗 That's where operating models, shared priorities and cross-functional alignment comes in. Join us next Thursday, September 17 for our live webinar, Connecting the Dots: From Data to Decisions, featuring brand leaders from Opella and Monster Energy alongside the Profitero+ Advisory team. Hear how brands are bringing data and decision-making closer together, and what that means for teams looking to get more value out of their eCommerce investments. If this is on your organization's agenda, don't miss the live discussion. ⏰ 📅 September 17 | 9 AM ET / 2 PM BST 👉 Register now: https://hubs.la/Q04x1wGV0

Sep 9, 2026 · Linkedin

Groceryshop is almost here. Will we see you in Vegas? 👋 The Profitero+ team will be there September 22–24, connecting with brands around the shifts shaping digital commerce, from AI-assisted shopping to how digital shelf data is informing broader business decisions. If you’re attending, we’d love to connect, share what’s new at Profitero+ and hear what’s top of mind for your team. Reach out to your Profitero+ Account Manager to set up time with us onsite. Ethan Goodman Jamie Dooley Laura Goncalves

Sep 8, 2026 · Linkedin