Phlur’s marketing, tracked daily.
The latest creative Phlur puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
Last Day: 20% Off Select Scents
Oct 7, 2026

Paid media
MetaThe NEW Discovery Set
Oct 7, 2026

Social
InstagramHeavy Cream is made to be felt. Sign up for the waitlist at the link in bio. OCTOBER 20 Heavy Cream EDP & Body Butter phlur.com @sephora sephora at @kohls @sephoraca @sephoramx @tiktokshop @spacenk OCTOBER 20 Heavy Cream EDP @sephorauk @sephorafrance @sephoradeutschland @sephoraitalia @sephora_spain @sephoramiddleeast OCTOBER 21 Heavy Cream Body Butter Online Only @nordstrom @anthropologie @freepeople @revolve DECEMBER 29 Heavy Cream EDP & Body Butter @meccabeauty #phlur #phlurfragrances #wearwhatstrue Melt-into-skin hydration with nourishing active ingredients. Whipped vanilla mousse and sparkling citrus with a rich, elevated sensuality. For gourmand lovers, and the gourmand curious. Your ultimate heavy cream ritual is coming soon.
Oct 7, 2026
What we track on Phlur
ShopVision captures the public marketing we see from Phlur every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Phlur use?
All channelsPaid media is Phlur's most-used channel. Jump to a channel below, or read straight down.
Phlur homepage updates
84 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Phlur on email
56 capturedCadence
~4.2/ wk
Last 30 days
18
▼ 22%· vs prior 30d

Last Day: 20% Off Select Scents
Oct 7, 2026

It’s Happening: 20% Off Select Scents
Oct 6, 2026

Your First Taste Of What’s Coming
Oct 2, 2026

Discover, Layer, & Play
Sep 29, 2026

Your Skin’s Daily Indulgence
Sep 27, 2026

Meet Our Discovery Sets
Sep 25, 2026

Discover Something New
Sep 22, 2026

Your Fall Fragrances
Sep 21, 2026

NEW: Mini Body Mists
Sep 20, 2026

When The Weather Changes
Sep 19, 2026

BACK IN STOCK: Father Figure
Sep 17, 2026

Curate Your Perfect Trio
Sep 16, 2026
Phlur on paid media
399 capturedCadence
~56/ wk
Last 30 days
238
Top platform
Promotional history, record by record
209 records · latest 5 shown204 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Phlur's competitive set
Benchmark on the same fieldsPhlur’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Phlur on social
30 capturedCadence
~3.7/ wk
Last 30 days
16
▲ 14%· vs prior 30d
Top platform
Instagram
Heavy Cream is made to be felt. Sign up for the waitlist at the link in bio. OCTOBER 20 Heavy Cream EDP & Body Butter phlur.com @sephora sephora at @kohls @sephoraca @sephoramx @tiktokshop @spacenk OCTOBER 20 Heavy Cream EDP @sephorauk @sephorafrance @sephoradeutschland @sephoraitalia @sephora_spain @sephoramiddleeast OCTOBER 21 Heavy Cream Body Butter Online Only @nordstrom @anthropologie @freepeople @revolve DECEMBER 29 Heavy Cream EDP & Body Butter @meccabeauty #phlur #phlurfragrances #wearwhatstrue Melt-into-skin hydration with nourishing active ingredients. Whipped vanilla mousse and sparkling citrus with a rich, elevated sensuality. For gourmand lovers, and the gourmand curious. Your ultimate heavy cream ritual is coming soon.
Oct 7, 2026 · Instagram
It’s here. Meet TWO new additions to the Heavy Cream collection. Heavy Cream Eau de Parfum is an amplified, sophisticated expression of our best-selling Heavy Cream Hair & Body Mist. Richer, more sensual, and irresistibly indulgent. And for the first time ever, meet Heavy Cream Whipped Body Butter. A deeply nourishing, barrier-boosting body butter that locks in moisture and leaves skin soft, smooth, and supple, all in the decadent Heavy Cream scent you know and love. A gourmand lover’s dream, from head to toe. OCTOBER 20 Heavy Cream EDP & Body Butter phlur.com @sephora sephora at @kohls @sephoraca @sephoramx @tiktokshop @spacenk OCTOBER 20 Heavy Cream EDP @sephorauk @sephorafrance @sephoradeutschland @sephoraitalia @sephora_spain @sephoramiddleeast OCTOBER 21 Heavy Cream Body Butter Online Only @nordstrom @anthropologie @freepeople @revolve DECEMBER 29 Heavy Cream EDP & Body Butter @meccabeauty #phlur #phlurfragrances #wearwhatstrue
Oct 5, 2026 · Instagram
Whipped decadence is on the way. Follow @phlur and tell us what you think is coming for a chance to be one of three winners to receive our newest launch. You must be 18+ to enter and live in the US. The giveaway will end October 9, 2026 at 12:00pm PT, and the winner will be notified via Instagram DM. #phlur #phlurfragrances #wearwhatstrue
Oct 4, 2026 · Instagram
Your latest craving is about to be satisfied. And it’s coming in more ways than one. Stay tuned for the reveal on 10/5. #phlur #phlurfragrances #wearwhatstrue
Oct 3, 2026 · Instagram
Consider this your first taste of what’s to come. Decadent, indulgent, and worth craving. Can you guess what it is? #phlur #phlurfragrances #wearwhatstrue
Oct 1, 2026 · Instagram
A reminder to live without limits. What makes you feel most alive? Shop now at phlur.com @sephora sephora at @kohls @sephoramx @sephoracanada online at @sephoramiddleeast @spacenk @sephorafrance @meccabeauty Early October Sephora EU @sephorauk @sephoraitalia @sephora_spain #phlur #phlurfragrances #wearwhatstrue
Sep 29, 2026 · Instagram
When do you feel most limitless? Follow @phlur and tell us below for a chance to be one of three winners to receive: ✨ Vanilla Canyon Eau de Parfum in a full and travel size ✨ Vanilla Skin Eau De Parfum ✨ Vanilla Skin Body Mist You must be 18+ to enter and live in the US. The giveaway will end October 5, 2026 at 12:00pm PT, and the winners will be notified via Instagram DM. #phlur #phlurfragrance #wearwhatstrue
Sep 25, 2026 · Instagram
Vanilla Canyon, made for moments that feel limitless. Shop now at @sephoramx #phlur #phlurfragrances #wearwhatstrue
Sep 23, 2026 · Instagram
The freedom to go wherever the feeling takes you. Shop Vanilla Canyon at @sephora. sephora at @kohls @sephoramx @sephoracanada online at @sephoramiddleeast September 28 @sephorafrance Early October Sephora EU @sephorauk @sephoraitalia @sephora_spain #phlur #phlurfragrances #wearwhatstrue
Sep 22, 2026 · Instagram
One pulls you in. One sets you free. Vanilla Skin wraps you in warm, spiced sweetness. Vanilla Canyon opens the door to golden horizons and limitless possibility. Layer both for a rich, spicy vanilla grounded in oak and honeyed warmth. Shop now at phlur.com @sephora sephora at @kohls @sephoramx @sephoracanada online at @sephoramiddleeast @spacenk September 28 @sephorafrance September 29 @meccabeauty Early October Sephora EU @sephorauk @sephoraitalia @sephora_spain #phlur #phlurfragrances #wearwhatstrue
Sep 21, 2026 · Instagram
A soulful vanilla inspired by the freedom to go anywhere, do anything, be limitless. Shop now at phlur.com @sephora sephora at @kohls @sephoramx @sephoracanada online at @sephoramiddleeast @spacenk September 28 @sephorafrance September 29 @meccabeauty Early October Sephora EU @sephorauk @sephoraitalia @sephora_spain #phlur #phlurfragrances #wearwhatstrue
Sep 18, 2026 · Instagram
Vanilla Canyon, delivered. From golden horizons to warm vanilla, Founder & Creative Director @chrisellelim brought the feeling of limitless possibility to our PHLUR community. #phlur #phlurfragrances #wearwhatstrue
Sep 16, 2026 · Instagram