Paula's Choice’s marketing, tracked daily.
The latest creative Paula's Choice puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026What we track on Paula's Choice
ShopVision captures the public marketing we see from Paula's Choice every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Paula's Choice use?
All channelsPaid media is Paula's Choice's most-used channel. Jump to a channel below, or read straight down.
Paula's Choice homepage updates
88 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Paula's Choice on email
120 capturedCadence
~11/ wk
Last 30 days
49
▲ 17%· vs prior 30d

Find Your Perfect Cleanser
Oct 6, 2026

Clear Pores, Bouncy Skin, Can't Lose
Oct 5, 2026

Customize Your Skincare Routine Up to 30% Off
Oct 4, 2026

Create Your Kit with 30% Off
Oct 3, 2026

Smooth Bumpy Skin with This Kit
Oct 2, 2026

Wrap Up Better Skin This Holiday
Oct 1, 2026

Summer Left Its Mark. Here's the Fix.
Sep 30, 2026

20% Off BHA Duo
Sep 29, 2026

Great Skin Starts with This Step
Sep 28, 2026

25% Off Our Ultimate Anti-Ager
Sep 27, 2026

Visibly Stronger Skin in Every Drop 💧
Sep 26, 2026

20% Off Everything Your Skin Needs for Fall
Sep 25, 2026
Paula's Choice on paid media
387 capturedCadence
~43/ wk
Last 30 days
183
Top platform
Promotional history, record by record
418 records · latest 5 shown413 more offers sit before Oct 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Paula's Choice's competitive set
Benchmark on the same fieldsPaula's Choice’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Paula's Choice on social
141 capturedCadence
~12/ wk
Last 30 days
53
▲ 23%· vs prior 30d
Top platform
Facebook
We asked our inner circle (the PC lab team) what they’d pick up during Amazon's Prime Big Deal Days. Discover their recommendations, on sale for 25-30% off for a limited time.
Oct 6, 2026 · Facebook
Did you know you can get a FREE skincare consultation from a Paula’s Choice skincare expert? Whether you’re looking for a specific solution to a skin concern, or need a full routine makeover, we’re here to help. Sign up: https://www.paulaschoice.com/private-consultation
Oct 5, 2026 · Facebook
Looking to simplify your skincare routine? We have tips! https://www.paulaschoice.com/expert-advice/skincare-advice/anti-aging-wrinkles/how-to-get-perfect-skin-with-fewer-products.html
Oct 4, 2026 · Facebook
Good skincare, great soccer, and women supporting women 👑⚽️✨ We teamed up with @paulaschoice for the second annual @reignfc Queen’s Match to celebrate the incredible women changing the game, including Reign legend Jess Fishlock! 💜 As two women creating space for more female voices in sports, we love partnering with brands that share our passion for showing up for women. From skincare to the soccer pitch, Paula’s Choice is making an impact beyond their products by investing in women’s athletics and supporting our Seattle community. We had the best time experiencing the Queen’s Match with Paula’s Choice, and we’re so excited to see brands continuing to champion women in sports, both on and off the field. Here’s to breaking barriers, building community, and giving women in sports the spotlight they deserve. Because when women support women, we ALL win 🫶 #PaulasChoice #ShakinUpTheGame #SeattleReign #QueensMatch #WomenInSports
Oct 3, 2026 · Instagram
First responders for your face 🚨 Meet our new Quick Rescue Blemish Patches 🩵 Ultra-thin hydrocolloid patches that are clinically proven to visibly reduce blemish size and redness in 1 hour,* while also helping prevent the look of post-acne marks. Exclusively available on paulaschoice.com (US/Canada only): https://www.paulaschoice.com/clear-quick-rescue-blemish-hydrocolloid-patches/6270.html *Based on expert grading in an independent clinical study of 31 subjects.
Oct 2, 2026 · Facebook
Confidence, wrapped. 🎁 Bring your best skin home with the help of our new, limited-edition holiday kits! Which will you be gifting yourself this season? Available now at paulaschoice.com North America! 🇪🇺 Coming October 15 to EU countries. 🌏 Coming November 1 to Australia/New Zealand. Follow along for other availability announcements around the globe.
Oct 1, 2026 · Instagram
Unboxing a few new items October 1. 🎁 👀
Sep 30, 2026 · Instagram
Thanks for looking out for us, Hannah Waddingham 😌 Peptide Intensive Moisturizer gives skin immediate hydration AND long-lasting bounce, a chef’s kiss combination. Available at Sephora!
Sep 28, 2026 · Facebook
If you want to improve the look of skin laxity (whether from aging, weight fluctuations, or both) here's your breakdown on what causes sagging skin, what skincare can realistically do, and which options are worth considering! https://www.paulaschoice.com/expert-advice/skincare-advice/anti-aging-wrinkles/the-truth-about-how-to-prevent-and-tighten-sagging-skin.html
Sep 27, 2026 · Facebook
Okay fine, we’re going to Sephora 😌 Meet the new Paula’s Choice Peptide Intensive Moisturizer with over 120 hours of hydration, now available at Sephora.
Sep 26, 2026 · Facebook
We celebrated the launch of our NEW Pro-Collagen Peptide Intensive Moisturizer with a special in-store activation at @lykosverige in Stockholm! 🇸🇪 💞 From skin scans and product discovery to fun activities, it was the perfect way to introduce our community to the newest addition in our Plump + Firm peptide collection. 🥰
Sep 25, 2026 · Instagram
People always ask me what changed my skin and honestly it comes down to one thing: I stopped guessing and started using CLINICALLY TESTED products lol. The real stuff, not the trendy stuff. If you want a brighter, more hydrated, youthful complexion, vitamin C is non-negotiable. And the newly improved C15 Super Booster from Paula’s Choice is the one I reach for every single day. #PaulasChoicePartner #VitaminC #BrighterSkin #SkincareRoutine #CleanGirlSkin
Sep 24, 2026 · Instagram