Owala’s marketing, tracked daily.
The latest creative Owala puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of August 22, 2026
Email
Which Owala is yours?
Aug 10, 2026
Paid media
MetaWeekender Color Drop
Aug 20, 2026
Social
FacebookWe teamed up with @commonreads.boston to let her audience pick their next read, inspired by the genre charms on our upcoming Color Drop, Plot Twist. Mystery, romance, or a total curveball? 🔍👀 Plot Twist launches 8/25. Get your cart ready. 🤭
Aug 22, 2026
What we track on Owala
ShopVision captures the public marketing we see from Owala every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Owala use?
All channelsPaid media is Owala's most-used channel. Jump to a channel below, or read straight down.
Owala homepage updates
88 capturedOwala on email
19 captured
Owala on paid media
400 captured
Owala's competitive set
Benchmark on the same fieldsOwala’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
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Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Owala on social
129 capturedWe teamed up with @commonreads.boston to let her audience pick their next read, inspired by the genre charms on our upcoming Color Drop, Plot Twist. Mystery, romance, or a total curveball? 🔍👀 Plot Twist launches 8/25. Get your cart ready. 🤭
Aug 22, 2026 · Facebook
Owala's College Tour is BACK and we're bringing the fun to 10 campuses this fall. 🎉📚 What to expect when we show up? Bottle engraving, heat-press customization, exclusive tour merch—including tees, crewnecks, socks, and pennant flags—and the Human Claw Machine (yes, you heard that right 😉). Here's where to find us this fall: 👇 • 9/9: USC • 9/14: Utah State • 9/17: U of Arizona • 9/21: Texas A&M • 9/24: University of Oklahoma • 9/28: Ohio State • 10/1: NC State • 10/5: Clemson • 10/8: Ole Miss • 10/12: Auburn Drop your school in the comments if we’re headed your way and send this to a friend whose campus is on the tour. #Owala #FreeSip #collegetour #college #events
Aug 21, 2026 · Tiktok
Hydrate smarter, not harder. Got a bottle hack we should know about? Spill it. 👇 The hack, not your water. 😉
Aug 20, 2026 · Facebook
This is your sign that all your essentials fit in The Cloud Tote. 😏 What is in your tote? Tell us in the comments. 👇
Aug 19, 2026 · Facebook
Our newest collection lets kids’ imagination run wild. From pen pal letters to camp maps to fairytale tea parties, these insulated bottles turn every sip (or swig) into part of the storyline. Shop Now: https://owalalife.com/collections/kids-products
Aug 18, 2026 · Youtube
Pink, pretty, and perfectly named... the Angel Food Cake FreeSip bottle. Drop a 🍰 if she's your next Owala purchase. 🤭
Aug 17, 2026 · Facebook
☀️ Owala’s Spontaneous Giveaway! ☀️ We gave strangers a camera, $100, and an All-Day Crossbody and told them to go be spontaneous. Now we’re giving you the same shot. Tell us the most spontaneous thing you’ve done this summer for a chance to win your own All-Day Crossbody. We’re picking 5 winners.👇 To enter: 1️⃣ Follow @owala 2️⃣ Like this post 3️⃣ Comment your most spontaneous summer moment 📲 Bonus: Tag a friend who needs to enter Entries close 8/16 at 11:59 pm MT. Winner randomly selected and announced 8/17 at 9:45 am MT. Multiple entries allowed. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Full terms and conditions: bit.ly/3KyuSYC
Aug 14, 2026 · Instagram
30 strangers, one question, and 100% spontaneity. 📸 As Spontaneous Summer winds down, we took to the streets to ask strangers for one last-minute favor: be spontaneous. No rules on what their adventure should look like, just an All-Day Crossbody, a camera, and $100 to spend on something fun. Take a peek at some of their spontaneous moments. Who else would say yes to this? Tag a friend who'd be this spontaneous with you.👇
Aug 13, 2026 · Facebook
Your mailman delivers the packages. You deliver the Six Flags tickets. 🎢 @lucas.mayfield brought the All Day Crossbody and made one very unexpected detour for his local mailman. Not a bad way to wrap up a sponteneous summer.
Aug 12, 2026 · Facebook
Gimme S'more is here! 🔥 Between the gooey color palette and marshmallow-inspired boot, this new Color Drop is basically a campfire in a bottle (without all the smoke). Get Gimme S’more before it's gone at owalalife.com.
Aug 11, 2026 · Instagram
🍫 Gimme S'more Giveaway 🍫 We're fired up for the launch of Gimme S'more tomorrow and to celebrate, we are giving one lucky winner this bottle. Here's how to enter: 👇 1️⃣ Follow @owala 2️⃣ Like this post 3️⃣ Tag someone who loves a sweet treat 📲 Bonus: Share to stories + tag us for an extra entry All entries are due by 8/10 at 11:59 pm MT. The winner will be randomly selected and announced on 8/11 at 9:45 am MT. Multiple entries are allowed, so tag as many friends as you'd like to increase your chances of winning. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. For full terms and conditions, visit: bit.ly/3WMD8H
Aug 10, 2026 · Instagram
A few golfers took their shot at beating Chad from Marketing in a closest-to-the-hole challenge. Here’s how it played out. Think you could beat Chad? 😏
Aug 8, 2026 · Instagram