Owala’s marketing, tracked daily.
The latest creative Owala puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
Which Owala is yours?
Sep 9, 2026

Paid media
MetaCustomize Your Bottle
Oct 2, 2026

Social
InstagramAmor y Vida is here. 💐💀 This bottle represents Día de los Muertos, designed by the young artists of @yollocalli, a program of the National Museum of Mexican Art (@explorenmma)—launching in celebration of Latino Heritage Month. 🎉 Now available at owalalife.com.
Oct 6, 2026
What we track on Owala
ShopVision captures the public marketing we see from Owala every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Owala use?
All channelsPaid media is Owala's most-used channel. Jump to a channel below, or read straight down.
Owala homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Owala on email
17 capturedCadence
~0.7/ wk
Last 30 days
3
▼ 50%· vs prior 30d

Which Owala is yours?
Sep 9, 2026

Sweater weather in a bottle
Sep 8, 2026

Don’t miss the next Color Drop
Sep 7, 2026

Don’t miss this tee time🏌️
Sep 3, 2026

Bags are here for the long haul
Sep 2, 2026

You're in!
Sep 1, 2026

Fall’s best dressed bottles just dropped
Aug 27, 2026

Which Owala is yours?
Aug 10, 2026

Last chance to save
Aug 8, 2026

20% off our favorites. ✏️
Aug 6, 2026

Don’t miss the next Color Drop
Aug 5, 2026

Your 20% off is waiting. 🙌
Aug 3, 2026
Owala on paid media
400 capturedCadence
~24/ wk
Last 30 days
102
Top platform
Meta

Customize Your Bottle
Oct 2, 2026 · Meta

Ready When You Are
Sep 30, 2026 · Meta

The bag for literally everything
Sep 17, 2026 · Meta

Ready When You Are
Sep 16, 2026 · Meta

The fall refresh
Sep 15, 2026 · Meta

Owala x Yollocalli
Sep 14, 2026 · Meta

The Daily Crossbody
Sep 10, 2026 · Meta

Owala Soccer Collection
Sep 4, 2026 · Meta
Owala's competitive set
Benchmark on the same fieldsOwala’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Owala on social
144 capturedCadence
~13/ wk
Last 30 days
57
▲ 16%· vs prior 30d
Top platform
Facebook
Amor y Vida is here. 💐💀 This bottle represents Día de los Muertos, designed by the young artists of @yollocalli, a program of the National Museum of Mexican Art (@explorenmma)—launching in celebration of Latino Heritage Month. 🎉 Now available at owalalife.com.
Oct 6, 2026 · Instagram
💐 Amor y Vida Giveaway 💐 The Yollocalli Día de los Muertos Color Drop is here—every detail inspired by tradition, family, and celebrating life in full color and we're giving one away. 1️⃣ Follow @yollocalli, @explorenmma, @owala 2️⃣ Like this post 3️⃣ Tag a family member you'd celebrate with This design wouldn't exist without these incredible artists—go show them love: @ruthlezart, @bear_niceart06, @bbsartcorner, @The.manic_hispanic, @kampaneeta, @mena_arte_chicago 🎨 All entries are due by 10/5 at 11:59 pm MT. The winner will be randomly selected and announced on 10/6 at 9:45 am MT. Multiple entries are allowed, so tag as many friends as you'd like to increase your chances of winning. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. For full terms and conditions, visit: bit.ly/3WMD8H
Oct 5, 2026 · Instagram
Mic'd up and at the mercy of the human claw machine. How do you think they did? 😉
Oct 3, 2026 · Facebook
Since 1997, @yollocalli has given young artists in Chicago a place to create, learn, and lead. As the youth arts initiative of the National Museum of Mexican Art (@explorenmma), Yollocalli offers free arts and digital media programming to youth ages 14–24, building the city's next generation of creatives. This bottle design is one of theirs. Inspired by the tradition of Día de los Muertos, celebrated in Mexico and beyond, the young artists behind this piece set out to capture what the holiday means to them: family, remembrance, and celebrating life even in the face of loss. The bright colors and movement aren't just decoration—they're a reflection of joy, because Día de los Muertos isn't only about mourning. It's about love, memory, and keeping the ones we love close, even after they're gone. Every detail was chosen with intention, the way an altar is built to welcome loved ones home. Copal for fire. Papel picado for wind. Cempasúchil flowers for earth. The Aztec symbol of atl for water. And at the center, a Xoloitzcuintli—the guide who has walked spirits home for generations, the same way our own pets walk beside us in life. This is Amor y Vida. And it starts with the artists who imagined it. Artists: @ruthlezart, @bear_niceart06, @bbsartcorner, @The.manic_hispanic, @kampaneeta, @mena_arte_chicago
Oct 2, 2026 · Youtube
All-Day Crossbody that fits a FreeSip? Immediate yes. 😏
Sep 30, 2026 · Facebook
Yeah this is about to be worn everywhere. Did you know we hid a few in the ball pit? 😏 #Owala #collegetour #trending
Sep 29, 2026 · Tiktok
There's something for everyone on Owala College Tour. What are you most excited for? The Owala Claw? The exclusive merch? Tell us in the comments. 👀 #Owala #collegetour #college
Sep 28, 2026 · Tiktok
Consider this your sign to add a little cow print to your everyday 🐮🤍 Meet Homestead, our newest exclusive pattern. Shop Homestead here: https://bit.ly/4h94Xo3
Sep 25, 2026 · Facebook
It's officially fall, which means it's time to swap out your emotional support bottle. 😉 Tag your first @ and they owe you this bottle. #Owala #waterbottle #fallfinds
Sep 24, 2026 · Tiktok
Nothing says “I care” like an engraved Owala. 🤭 Tell us in the comments what you’d get engraved on yours.
Sep 23, 2026 · Facebook
Just making campus a little more fun. 😏 Should we bring more Puffer Minis to your campus on our College Tour?
Sep 21, 2026 · Instagram
This season's Halloween bottle lineup is giving trick and treat. 👻 Meet Round We Ghost and Fright and Delight, the only haunting we actually want this season. Now available in stores and online at @target. Grab yours before they're gone.
Sep 19, 2026 · Facebook