oVertone Color’s marketing, tracked daily.
The latest creative oVertone Color puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on oVertone Color
ShopVision captures the public marketing we see from oVertone Color every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does oVertone Color use?
All channelsHomepage is oVertone Color's most-used channel. Jump to a channel below, or read straight down.
oVertone Color homepage updates
85 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
oVertone Color on email
77 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 44%· vs prior 30d

The free gift that makes color day easier
Oct 7, 2026

The Fall Sale is here
Oct 6, 2026

Your 15% Off Ends Tonight
Oct 4, 2026

Your Color Era Starts Now
Oct 3, 2026

Not Sure Which Color's Right?
Oct 2, 2026

Still Dreaming In Color?
Oct 1, 2026

Which fits your mood?
Sep 30, 2026

Wake up your natural brown hair ☕
Sep 29, 2026

Fall for Our 15% Off Brown Masks 🍂
Sep 28, 2026

Why is everyone stocking up on these mists? 👀
Sep 23, 2026

🏆 We won an award
Sep 22, 2026

Your 15% Off Ends Tonight
Sep 20, 2026
Promotional history, record by record
160 records · latest 5 shown155 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
oVertone Color's competitive set
Benchmark on the same fieldsoVertone Color’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

oVertone Color on social
79 capturedCadence
~7.7/ wk
Last 30 days
33
▲ 43%· vs prior 30d
Top platform
Facebook
Costume inspiration starts at the root. What color are you grabbing for your look?🖤🧡💜🩷
Oct 7, 2026 · Facebook
Which hair shade is your mermaid? #halloween #halloweencostume #OvertoneHalloweenContest #mermaidcostume
Oct 6, 2026 · Tiktok
🧡 Not dressing up? Your hair still can. Pop out in your favorite Overtone shade this Halloween. 🎃 #halloween #ginger #redhead #hairtok
Oct 5, 2026 · Tiktok
Consider this your backstage pass to the shoot ✨ Want the look for yourself? Shop hair color + care and make your next hair transformation happen.
Oct 2, 2026 · Tiktok
The deep brunette. The rich tone. The ultimate fall refresh. If that’s your goal, Espresso Brown is the answer. ☕️🤎 #brownhaircolor #hairdye #fallhair #fallhairtrends
Sep 29, 2026 · Tiktok
Can you relate? 👀
Sep 28, 2026 · Tiktok
Wash day is a PROCESS. If you’re washed a routine has 47 steps, protecting your hair from heat and the elements better be one of them. The Hair Shield work as both a leave in conditioner AND heat protectant in one.
Sep 25, 2026 · Facebook
Choose warm and indulgent Golden Hour, bright and floral Bloom Theory, bold and fruity Wild Nectar, or beachy and fresh Coastal Muse.
Sep 23, 2026 · Facebook
BRB, framing this one. 🏆✨ Best Semi-Permanent Hair Dye, according to Allure. We’re so honored!
Sep 22, 2026 · Facebook
The best way to accessorize your local? A fresh pop of color 🎨 #locs #locsoftiktok #locstyles #locstutorial #locstylesforwomen
Sep 21, 2026 · Tiktok
Allure put a crown on it. 👑🏆 Overtone is officially a Best of Beauty winner for Best Semi-Permanent Hair Color.
Sep 18, 2026 · Facebook
Overtone is officially an Allure Magazine Best of Beauty winner for Best Semi-Permanent Hair Color. The color? Award-winning.🏆 The vibe? Whatever you want. 🎨 The commitment? Very much not forever. ✨ BRB, changing my hair again.
Sep 17, 2026 · Facebook