Oscar Mayer’s marketing, tracked daily.
The latest creative Oscar Mayer puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Paid media
MetaOct 7, 2026

Social
InstagramPigs in a blanket, but make them ✨spooky✨ = Mummy Dogs 👻🌭 The best part? Just 3 ingredients: Crescent Rolls, @oscarmayer hot dogs, and cheese🙌 Here’s what you need: - 1 (8 oz) can Pillsbury Original Crescent Rolls or Crescent Dough Sheets - 2 1/2 slices American cheese, quartered (2.5 oz) - 1 package (10 count) Oscar Mayer™ Classic Wieners Hot Dogs - Cooking spray - Mustard or ketchup, if desired Steps: 1. Heat oven to 350°F. 2. If using crescent rolls: Unroll dough; separate at perforations, creating 4 rectangles. Press perforations to seal. If using a dough sheet: Unroll dough; cut into 4 rectangles. 3. With knife or pizza cutter, cut each rectangle lengthwise into 10 pieces or under 1/2 inch (1 cm) wide, making a total of 40 pieces of dough. 4. Slice cheese slices into quarters (1/2 slice cheese, cut in half). 5. Wrap 4 pieces of dough around each hot dog and 1/4 slice of cheese to look like “bandages,” stretching dough slightly to completely cover hot dog. 6. About 1/2 inch from one end of each hot dog, separate “bandages” so the hot dog shows through for “face.” 7. On ungreased large baking sheet, place wrapped hot dogs (cheese side down); spray dough lightly with cooking spray. 8. Bake 13 to 17 minutes or until dough is light golden brown and hot dogs are hot. 9. Using a toothpick, dip one end into mustard and draw features on “face.”
Oct 2, 2026
What we track on Oscar Mayer
ShopVision captures the public marketing we see from Oscar Mayer every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does Oscar Mayer use?
All channelsPaid media is Oscar Mayer's most-used channel. Jump to a channel below, or read straight down.
Oscar Mayer homepage updates
174 capturedCadence
~14/ wk
Last 30 days
58
Oscar Mayer on paid media
242 capturedCadence
~0.9/ wk
Last 30 days
4
Top platform
Promotional history, record by record
16 records · latest 1 shown15 more offers sit before Oct 3, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Oscar Mayer's competitive set
Benchmark on the same fieldsOscar Mayer’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Oscar Mayer on social
31 capturedCadence
~1.6/ wk
Last 30 days
7
▼ 42%· vs prior 30d
Top platform
X
Pigs in a blanket, but make them ✨spooky✨ = Mummy Dogs 👻🌭 The best part? Just 3 ingredients: Crescent Rolls, @oscarmayer hot dogs, and cheese🙌 Here’s what you need: - 1 (8 oz) can Pillsbury Original Crescent Rolls or Crescent Dough Sheets - 2 1/2 slices American cheese, quartered (2.5 oz) - 1 package (10 count) Oscar Mayer™ Classic Wieners Hot Dogs - Cooking spray - Mustard or ketchup, if desired Steps: 1. Heat oven to 350°F. 2. If using crescent rolls: Unroll dough; separate at perforations, creating 4 rectangles. Press perforations to seal. If using a dough sheet: Unroll dough; cut into 4 rectangles. 3. With knife or pizza cutter, cut each rectangle lengthwise into 10 pieces or under 1/2 inch (1 cm) wide, making a total of 40 pieces of dough. 4. Slice cheese slices into quarters (1/2 slice cheese, cut in half). 5. Wrap 4 pieces of dough around each hot dog and 1/4 slice of cheese to look like “bandages,” stretching dough slightly to completely cover hot dog. 6. About 1/2 inch from one end of each hot dog, separate “bandages” so the hot dog shows through for “face.” 7. On ungreased large baking sheet, place wrapped hot dogs (cheese side down); spray dough lightly with cooking spray. 8. Bake 13 to 17 minutes or until dough is light golden brown and hot dogs are hot. 9. Using a toothpick, dip one end into mustard and draw features on “face.”
Oct 2, 2026 · Instagram
All this talk is bacon me really hungry
Sep 16, 2026 · Instagram
B O L O G N A has finally arrived 🙏 Grab a Bologna Egg and Cheese Biscuit while you can at a Hardee’s near you! 🤝 *Available in select locations
Sep 10, 2026 · Instagram
Did u know that PhD stands for Professional Hotdogger?
Sep 4, 2026 · Tiktok
Happy National Bacon Lovers Day to all who celebrate. Kinda chic to celebrate with a sandwich 🥓 #nationalbaconloversday
Aug 20, 2026 · Tiktok
This transition is making me hungry for something deli-cious
Aug 17, 2026 · Tiktok
Half for now. Half for later. Full on deli-cious with a Deli Fresh Sandwich fit to upgrade any lunch 🥪😋
Aug 13, 2026 · Instagram
Summer? Maxxed. Hot Dogs? Eaten. 🌭🌤
Aug 7, 2026 · Instagram
A hotdog at the turn would fix me rn, and my swing https://t.co/4nGvX9g4aB
Aug 4, 2026 · X
90 years old and still bunbelievably iconic. Franking everyone for all the birthday wishes! https://t.co/aQ25gMRCYZ
Aug 3, 2026 · X
The Wienermobile is 90! Haul buns to select @MILK BAR locations this weekend and pick up a special limited edition Oscar Mayer Wiener Cake 🌭🎂 Don’t miss your chance to relish this bunderful celebration. Only available until August 2, while supplies last!
Jul 31, 2026 · Tiktok
90 years of the Wienermobile?! 🌭🎉 Happy Birthday to the 27-foot hot dog on wheels that’s been sparking smiles wherever it rolls. To celebrate, we’ve teamed up with @MILK BAR to create the birthday cake of every Wienermobile’s dreams. Pick up an Oscar Mayer Wiener Cake at select Milk Bar locations, 7/31-8/2!
Jul 27, 2026 · Tiktok