OPI’s marketing, tracked daily.

The latest creative OPI puts in front of shoppers — homepage, email and social — captured on the day each one changed.

Latest creative

As of October 7, 2026

Email
Fall nails, up to 30% off
Oct 6, 2026
Social
Pinterest
A little dark. A little decadent. A lot of savings. Save up to 30% on “Black Cherry Chutney” and so much more during @amazon Prime Day! Sale ends 10/7.
Oct 7, 2026

What we track on OPI

ShopVision captures the public marketing we see from OPI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 3 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
Data types: HomepageEmailSocial
Dataset: Live

Which channels does OPI use?

All channels

Social is OPI's most-used channel. Jump to a channel below, or read straight down.

Social193
Homepage88
Email16

OPI homepage updates

88 captured

Cadence

~7.0/ wk

Last 30 days

—· vs prior 30d

OPI on email

16 captured

Cadence

~1.4/ wk

Last 30 days

—· vs prior 30d

Promotional history, record by record

18 records · latest 4 shown

CapturedChannelOfferDepth

Oct 7, 2026websitePrime Big Deal Days: Up to 30% OffDiscount

Oct 6, 2026emailFall shades & treatments 30% off (Prime Members)Discount

Oct 6, 2026email30% Off Prime Fall ShadesDiscount

Oct 6, 2026websitePrime Big Deal Days: Up to 30% OffDiscount

14 more offers sit before Oct 6, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

OPI's competitive set

Benchmark on the same fields

OPI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch