OPI’s marketing, tracked daily.
The latest creative OPI puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on OPI
ShopVision captures the public marketing we see from OPI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does OPI use?
All channelsSocial is OPI's most-used channel. Jump to a channel below, or read straight down.
OPI homepage updates
88 capturedOPI on email
16 captured
Promotional history, record by record
21 records · latest 5 shown16 more offers sit before Aug 17, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
OPI's competitive set
Benchmark on the same fieldsOPI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
www.cnd.comcnd.com
ORLYorlybeauty.com
China Glazechinaglaze.com
Deborah Lippmanndeborahlippmann.com
ILNP Boutique Nail Polishilnp.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
OPI on social
199 capturedThis is a milky gel nail appreciation post. Shades: Funny Bunny Throw Me a Wink OPI’m a Bubble Bunny GELevate 4-in-1 Builder
Aug 21, 2026 · Tiktok
If you like “My Private Jet” you’ll love this glittery upgrade. ✨ “My Private Yacht” is a long-lasting taupe shimmer from Infinite Shine.
Aug 20, 2026 · Tiktok
Everyone knows Suzi. Now meet the other half of the story. 👋 Introducing George: the man who proved it’s more than color. It’s knowing big ideas can come in very small bottles.
Aug 19, 2026 · Tiktok
Inspired by the shades you know and love. Made for now. Consider these your new favorites.
Aug 18, 2026 · Tiktok
Jukebox on. “Route Beer Float” on your nails. Who else is feeling nostalgic?
Aug 17, 2026 · Tiktok
The pale pink nail polish that turned minimalism into a moment. "Mod About You Pastel" is back in Nail Lacquer, GelColor, and Powder Perfection.
Aug 14, 2026 · Tiktok
IYKYK. Cult classics, back in formulas you couldn’t get til now. Which OPI’s Most Requested GelColor shade are you most excited for?
Aug 13, 2026 · Tiktok
things we find kinda chic ✨
Aug 12, 2026 · Facebook
The unofficial rule: once it’s under 70 degrees, it’s berries, browns, and muted blues. Transition into fall with these bright-to-moody shades. https://t.co/oSFXX3hSKe
Aug 11, 2026 · X
Choosing just one manicure? Couldn’t be us. Aura, glaze, cat eye, chrome… our new xPRESS/ON fall lineup has it all. Now at Ulta Beauty.
Aug 9, 2026 · Facebook
Nobody knows the vault shades like Suzi. Every Month is Oktoberfest. Louvre Me Louvre Me Not. Route Beer Float. Mod About You Pastel. All back and better than ever. Run to opi.com to see every shade we released from the vault.
Aug 6, 2026 · Tiktok
You blew up our DMs. We cracked open the vault. Inside: the cult classics that defined the 90s and 2000s, plus new shades inspired by your all-time faves. Shade matched in Nail Lacquer, GelColor, and Powder Perfection.
Aug 5, 2026 · Pinterest