Nutrafol’s marketing, tracked daily.
The latest creative Nutrafol puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
New Strand Serum defies breakage.
Oct 7, 2026
Paid media
MetaSee What Makes It Advanced
Oct 7, 2026
Social
InstagramMeet your newest step for split ends and breakage. 💧✨ Shake Strand Serum to activate its two phases: a water phase that helps strengthen strands to reduce breakage and an oil phase that smoothes and protects the hair’s surface. The difference shows up fast. In a clinical study, women with chemically treated or color-treated hair saw silky smooth hair after just one week of consistent use. By week two, women reported softer, smoother, more moisturized-feeling hair that looked visibly healthier.¹ Link in bio to shop! 1. Based on a clinical study with a total of 59 women aged 18-55.
Oct 7, 2026
What we track on Nutrafol
ShopVision captures the public marketing we see from Nutrafol every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Nutrafol use?
All channelsPaid media is Nutrafol's most-used channel. Jump to a channel below, or read straight down.
Nutrafol homepage updates
86 capturedCadence
~6.8/ wk
Last 30 days
29
—· vs prior 30d
Nutrafol on email
71 capturedCadence
~4.4/ wk
Last 30 days
19
▼ 49%· vs prior 30d
New Strand Serum defies breakage.
Oct 7, 2026
Join 1.5 M+ people seeing hair growth results.
Oct 5, 2026
Your hair concerns—met.
Oct 3, 2026
Find your hair growth formula.
Oct 2, 2026
$15 off hair growth inside.
Oct 1, 2026
Hair growth formulas made for you.
Sep 29, 2026
#1 in hair growth. 3 years in a row.
Sep 24, 2026
Recipe for hair growth.
Sep 22, 2026
Free shipping every month
Sep 17, 2026
Join the 1.5 million people growing with Nutrafol.
Sep 15, 2026
Just in: The most advanced Nutrafol Women yet.
Sep 14, 2026
Future you will thank you.
Sep 13, 2026
Nutrafol on paid media
355 capturedCadence
~80/ wk
Last 30 days
341
Top platform
See What Makes It Advanced
Oct 7, 2026 · Meta
Hair Changes Have a Why
Oct 5, 2026 · Meta
Choose Targeted Hair Support
Sep 30, 2026 · Meta
Postpartum hair support.
Sep 29, 2026 · Meta
Save every single month.
Sep 26, 2026 · Meta
Nutrafol uses science-backed ingredients to help support visibly thicker hair. 🌱
Sep 23, 2026 · Meta
Target Key Root Causes From Within
Sep 22, 2026 · Meta
Hair growth, upgraded.
Sep 21, 2026 · Meta
Promotional history, record by record
150 records · latest 5 shown145 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Nutrafol's competitive set
Benchmark on the same fieldsNutrafol’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Viviscalviviscal.com
Wellbelwellbel.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Nutrafol on social
101 capturedCadence
~7.7/ wk
Last 30 days
33
▼ 6%· vs prior 30d
Top platform
TikTok
Meet your newest step for split ends and breakage. 💧✨ Shake Strand Serum to activate its two phases: a water phase that helps strengthen strands to reduce breakage and an oil phase that smoothes and protects the hair’s surface. The difference shows up fast. In a clinical study, women with chemically treated or color-treated hair saw silky smooth hair after just one week of consistent use. By week two, women reported softer, smoother, more moisturized-feeling hair that looked visibly healthier.¹ Link in bio to shop! 1. Based on a clinical study with a total of 59 women aged 18-55.
Oct 7, 2026 · Instagram
In case you missed it: Strand Serum is here. ✨ Our new DualFusion™ innovation helps reduce breakage, visibly seal split ends, and protect against heat up to 450°F*—so you can see more of the length you grow. Just shake to activate. Now available on nutrafol.com. *After using on damp and dry hair
Oct 6, 2026 · Instagram
Swipe to see what our newest innovation, Strand Serum, can do for your lengths: less breakage with sealed split ends, plus reduced frizz and heat protection. 💧✨ If you’re a Nutrafol subscriber, be among the first to shop today exclusively in the Nutrafol app. Coming 10/6 to nutrafol.com and 10/11 to @ultabeauty, in-store and online. ⏳
Oct 4, 2026 · Instagram
Still thinking about this one. 🥂 We celebrated Strand Serum in NYC: our new shake-activated, bi-phase oil-serum designed to strengthen strands, reduce breakage, and visibly seal split ends—so you can keep more of the length you grow. 💧 Thank you to everyone who came out to make the day a success, especially @rachel_bodt and @drheather. If you’re a Nutrafol subscriber, be among the first to shop today exclusively in the Nutrafol app. Coming 10/6 to nutrafol.com and 10/11 to @ultabeauty, in-store and online. ⏳ 🎵 Music Sourced from Music Vine
Oct 3, 2026 · Instagram
Ever think breakage could be why your hair isn’t staying long? 👀 Dr. Heather breaks it down. If you’re a Nutrafol subscriber, be among the first to shop today exclusively in the Nutrafol app. Coming 10/6 to nutrafol.com and 10/11 to @ultabeauty, in-store and online. ⏳
Oct 2, 2026 · Tiktok
We partnered with celebrity hairstylist Rachel Bodt to bring the Nutrafol Strand Serum launch to life at her NYC salon—with blowouts, science chats with our Chief Medical Advisor Dr. Heather, and a chance to try the serum firsthand. Here’s to stronger strands, less breakage, and everyone who came to celebrate with us!💧✨ If you’re a Nutrafol subscriber, be among the first to shop today exclusively in the Nutrafol app. Coming 10/6 to nutrafol.com and 10/11 to @Ulta Beauty in-store and online. ⏳ 🎵Music Sourced from TikTok Sound Library
Oct 1, 2026 · Tiktok
Meet Nutrafol Strand Serum: a new chapter in how we care for hair. 💧 We’ve long focused on supporting hair growth. But our community kept asking: “If my hair is growing, why doesn’t it seem to get longer?” That question led us to look more closely at length retention—and the breakage and split ends that can stand in its way. Our team evaluated 36 candidate ingredients, developed 26 formula prototypes, and conducted 18 preclinical studies. The result is a first-of-its-kind innovation for Nutrafol: a patent-pending, bi-phase serum powered by DualFusion™ Complex. Designed to strengthen strands, reduce breakage, and visibly seal split ends, Strand Serum brings a new dimension to Nutrafol’s approach to hair health: helping you keep more of the length you grow. Nutrafol subscribers can shop Strand Serum today exclusively in the Nutrafol app. It arrives on nutrafol.com on 10/6 and at Ulta Beauty, online and in stores, on 10/11.
Sep 30, 2026 · Linkedin
Advancing women’s health starts with advancing the conversations that shape how it’s understood and cared for. Nutrafol’s Chief Medical Advisor, Heather Woolery-Lloyd, MD, FAAD recently joined leading physicians at the Livelong Media™ Women’s Health Summit in NYC and Perry's Perimenopause Symposium in Baltimore, MD, bringing hair health into broader women’s health conversations around GLP-1s and perimenopause. Across both, one message was clear: hair health is closely connected to whole-body health.
Sep 29, 2026 · Linkedin
Our community got to experience our first-of-its-kind innovation before anyone else—and their reactions say it all. 🤫 Drop your guesses in the comments below!
Sep 28, 2026 · Tiktok
Our community got to experience our first-of-its-kind innovation before anyone else—and their reactions say it all. 🤫 Want another hint before the big reveal? Comment BREAKAGE and we’ll send a sneak peek straight to your DMs. 👀
Sep 27, 2026 · Facebook
You’ve asked. You’ve commented. We’ve been listening. Our latest innovation will be announced 9/30. ⏳ Any guesses? Drop them in the comments.
Sep 25, 2026 · Tiktok
Zoom in. Your breakage may be keeping your hair from looking longer. Our newest hair innovation is almost here. Come back 9/30 for the reveal.
Sep 24, 2026 · Tiktok