NFL Shop’s marketing, tracked daily.

The latest creative NFL Shop puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.

Latest creative

As of October 7, 2026

Email
Big Plays. Familiar Names. Fan-Favorite Jerseys
Oct 7, 2026
Social
Instagram
🏈 Football season is officially here! I’m beyond excited to have been part of the NFL Shop’s national “Fan Like a Pro” campaign and “Nailed the Fit” commercial with @officialnflshop! Getting to be on set and experience the entire shoot was such a fun opportunity. Have you caught the commercial yet? 👀 @fanatics @officialnflshop @erinandrews
Oct 7, 2026

What we track on NFL Shop

ShopVision captures the public marketing we see from NFL Shop every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 5 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
Data types: HomepageEmailPaid mediaSocialSMS
Dataset: Live

Which channels does NFL Shop use?

All channels

Paid media is NFL Shop's most-used channel. Jump to a channel below, or read straight down.

Paid media200
Email162
Homepage146
Social68
SMS18

NFL Shop homepage updates

146 captured

Cadence

~11/ wk

Last 30 days

▼ 13%· vs prior 30d

NFL Shop on email

162 captured

Cadence

~21/ wk

Last 30 days

▲ 44%· vs prior 30d

NFL Shop on paid media

200 captured

NFL Shop on sms

18 captured

Cadence

~1.9/ wk

Last 30 days

▲ 14%· vs prior 30d

Promotional history, record by record

231 records · latest 5 shown

CapturedChannelOfferDepth

Oct 7, 2026website25% Off Every PurchaseDiscount

Oct 7, 2026email25% OffDiscount

Oct 6, 2026email25% off sitewideDiscount

Oct 6, 2026websiteNewsletter Sign-Up: 10% OffDiscount

Oct 6, 2026emailLimited Time Offer: TUCKERNUCK x Fanatics NFLDiscount

226 more offers sit before Oct 6, 2026

The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.

NFL Shop's competitive set

Benchmark on the same fields

NFL Shop’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

NFL Shop

25%

70%

This page