Mustela’s marketing, tracked daily.
The latest creative Mustela puts in front of shoppers — homepage and social — captured on the day each one changed.
What we track on Mustela
ShopVision captures the public marketing we see from Mustela every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does Mustela use?
All channelsSocial is Mustela's most-used channel. Jump to a channel below, or read straight down.
Mustela homepage updates
85 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
Promotional history, record by record
28 records · latest 3 shown25 more offers sit before Oct 3, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Mustela's competitive set
Benchmark on the same fieldsMustela’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Pipettepipettebaby.com
California Babycaliforniababy.com
Babo Botanicalsbabobotanicals.com
Earth Mama®earthmamaorganics.com
Honest Coffee Roastershonest.coffeeMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Mustela on social
167 capturedCadence
~18/ wk
Last 30 days
77
Top platform
Facebook
Morning routine with my little one 💙 From diaper changes to tiny cuddles, these are the products we reach for every day. And perfect timing: the Mustela Newborn arrival gift set is 20% off for Amazon Prime Day ✨ A sweet little bundle of baby-care essentials for new parents, baby showers, or stocking up for your own routine. Shop the Newborn arrival gift set on Amazon during Prime Day 🛒💙
Oct 7, 2026 · Facebook
A little slice of France, seen through the eyes of our Mustela family. 💙🥐✨ We loved spending the morning together in San Diego celebrating play, creativity, connection, and a little joie de vivre. Merci to everyone who joined us for Salut, San Diego! and made our West Coast morning so special. 🌴🇫🇷 And a special merci to @Maggie Boynton for capturing the magic with her little one. 💙 Until next time, San Diego! ✨
Oct 6, 2026 · Tiktok
This morning was what dreams are made of as a toddler!!!✨🫧🇫🇷🥐 Thank you Mustela USA 💙
Oct 5, 2026 · Facebook
What happens when thousands of pediatricians take over San Diego? 👀☀️ A whole lot of learning, connection, and conversations about caring for little ones. 💙 We’re so excited to be at the American Academy of Pediatrics National Conference & Exhibition, connecting with pediatric experts, talking all things baby + children’s skin, and sharing the science behind Mustela. 🩺✨ Because when it comes to your little one’s skin, expert care matters, and we’re proud to keep learning alongside the professionals who care for families every day. And did you know we’re the #1 baby skincare brand in French pharmacies? 🇫🇷 Naturally, we had to bring a little bit of France to sunny San Diego. 🌴 At #AAP2026? Come say bonjour and find the Mustela team at Booth 2319! 👋💙 #MustelaUSA #AAP2026 #Pediatrics BabySkincare PediatricSkincare
Oct 4, 2026 · Tiktok
#giveaway 🍂 Kicking off October with a special giveaway for the kitchen + the bathtub with our friends at Catchy and BEABA | French Baby Products For The Modern Parent 🇫🇷! 🫧 Two lucky winners will receive: ✨ A $100 Mustela USA shopping spree ✨ A $100 Catchy gift card ✨ A BEABA | French Baby Products For The Modern Parent 🇫🇷 Babycook Neo in Oat To enter: Like this post Follow Mustela USA, Catchy + BEABA | French Baby Products For The Modern Parent 🇫🇷 Tag a friend in the comments. Each tag = 1 additional entry! BONUS: For 5 extra entries, comment a 💙 on our last 3 posts Giveaway ends at 11:59 PM PST on 10/9. Winner will be announced on 10/10. We will NOT contact you from any other accounts to inform you that you are the winner. Please report and block any spam accounts that attempt to contact you. Open to U.S. residents only, 18+. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Good luck! 🍁🍂🫧🩵
Oct 3, 2026 · Facebook
Baby skincare essentials for a newborn come down to less than you think. Pediatrician Dr. Niky Douvikas explains that newborn skin is still adjusting to the outside world, so you don't need a whole bunch of products: a gentle cleanser that won't irritate eyes or skin (like Mustela's Gentle Cleansing Gel), No Rinse Cleansing Water for the days between baths, and moisturizer after baths and on non-bath days. Her advice for new parents: keep it simple and stick to your routine. Discover newborn essentials at https://www.mustelausa.com/.
Oct 2, 2026 · Youtube
Cozy season = cozy bedtime routines 🍂🛁🤎 A warm bath, soft PJs + a little Mustela love before bedtime. Consider this your reminder to slow down and soak up the snuggles this fall ✨ #Mustela #BedtimeRoutine #FallRoutine #BabySkincare #CozySeason
Oct 1, 2026 · Tiktok
Sometimes helping means giving them the extra two minutes 💙 The little moments of independence, curiosity, and “I can do it” are all part of growing up. It may take a little longer, but letting little ones try, learn, and participate can mean so much 🥹 What’s one little thing your child loves to help with? Made by Mustela Mom @adrianne 🫧 #MustelaUSA #Parenthood #ToddlerLife #ParentEmpowerment #GrowingTogether
Sep 30, 2026 · Tiktok
POV: slowing down after a trip and getting back into the sweetest little routines. 🫧💙 A cozy reset with gentle Mustela essentials and your little one, because sometimes the best part of coming home is simply slowing down together. ✨ #Mustela #MustelaUSA #BabyRoutine #MomTok #BabyTok #GentleSkincare #BabySkincare #BathtimeRoutine #MomLife #SlowMoments #PostTravelReset #BabyEssentials
Sep 29, 2026 · Tiktok
Three weeks postpartum, and finding comfort in the little everyday routines. 🫧💙 From bath time with our Gentle cleansing gel to keeping delicate skin soft and hydrated with Hydra Bébé body lotion, Mustela is there for the everyday moments with your little ones. And this week, we’re bringing a little touch of France to San Diego! 🇫🇷✨ Join us Friday, October 2 for Salut San Diego, a morning inspired by the French countryside with play, creativity, light bites, and Mustela magic for you and your little ones. Both sessions are currently at capacity, but you can join the waitlist through the link in our Instagram bio. 🤍 Made by Mustela Mom, @Alexa Soto #MustelaUSA #SalutSanDiego #BabySkincare #SanDiegoMoms #Postpartum
Sep 28, 2026 · Tiktok
Morning in my life, 3 weeks postpartum. Mustela USA has become part of our everyday routine. We’ve been loving the Gentle cleansing gel and Hydra Bébé body lotion for both of my babies 🫧 A little touch of France in our everyday routine 🇫🇷🤍 And now, you can experience a little touch of France right here in San Diego! Join Mustela on Friday, October 2 for Salut San Diego: a morning inspired by the French countryside, with play, creativity, and light bites for you and your little ones. Two sessions will be held: 10:00–11:30 AM 11:30 AM–1:00 PM Both sessions are currently at capacity. To join the waitlist, please visit the link in Mustela USA’s Instagram bio. 🤍 Hope to see you there!
Sep 27, 2026 · Facebook
Yesterday in Paris… we mean Brooklyn! 🇫🇷💙🎀 Day 1 of 2 of our Parisian Play at House of Wonder was filled with whimsy, creativity, sweet treats, and plenty of Mustela magic. ✨ Thank you to everyone who joined us and made the day so special. We can’t wait to see you all for Day 2! And from Brooklyn to the West Coast, we’re keeping the Mustela magic going with our San Diego families next Friday. ☀️🇫🇷💙 Merci, Brooklyn [🥐] [🫧]
Sep 26, 2026 · Tiktok