MSI’s marketing, tracked daily.
The latest creative MSI puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
Hi David, See MSI at Serenbe, HNA, and a Showroom Near You
Oct 6, 2026

Social
FacebookJoin us tomorrow for an exclusive Design Open House at our MSI Montreal showroom. Whether you're a designer, architect, builder, fabricator, contractor, or industry partner, this event is an opportunity to explore our latest collections, connect with the MSI team, and network with fellow professionals. Enjoy showroom tours, product inspiration, refreshments, and a chance to win a prize at the end of the event. 📍 3601 Av. De La Gare, Unit 3, Mascouche, QC, J7K 3C1 🗓️ Thursday, October 1, 2026 🕙 10:00 AM – 4:00 PM We look forward to welcoming you. https://bit.ly/4jotTt2
Sep 30, 2026
What we track on MSI
ShopVision captures the public marketing we see from MSI every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does MSI use?
All channelsPaid media is MSI's most-used channel. Jump to a channel below, or read straight down.
MSI homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
MSI on email
26 capturedCadence
~2.1/ wk
Last 30 days
9
▲ 29%· vs prior 30d

Hi David, See MSI at Serenbe, HNA, and a Showroom Near You
Oct 6, 2026

Kallum Loose Lay: Now in 16 Colors
Sep 30, 2026

One Look, Three Finishes: Polished, Brushed, Honed
Sep 28, 2026

Six Q Colors for Quiet, Confident Spaces
Sep 25, 2026

Hi David, See What Customers Are Favoriting
Sep 23, 2026

McCarran® Engineered Hardwood Flooring in 2 Grades
Sep 21, 2026

Willow Market Is Here: Soft Pastels, Timeless Patterns
Sep 18, 2026

Terracotta is back, meet Murcia
Sep 16, 2026

New colors, new looks: September showroom events
Sep 14, 2026

Welcome to MSI. Beautiful spaces start here.
Sep 1, 2026

Introducing Terranello, MSI's Newest Ceramic Collection
Aug 26, 2026

Chateau Luna Has Arrived: French Limestone, Reimagined
Aug 21, 2026
MSI on paid media
305 capturedCadence
~5.1/ wk
Last 30 days
22
Top platform
Promotional history, record by record
7 records · latest 4 shown3 more offers sit before Oct 6, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
MSI's competitive set
Benchmark on the same fieldsMSI’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MSI on social
106 capturedCadence
~7.9/ wk
Last 30 days
34
▲ 3%· vs prior 30d
Top platform
Facebook
Join us tomorrow for an exclusive Design Open House at our MSI Montreal showroom. Whether you're a designer, architect, builder, fabricator, contractor, or industry partner, this event is an opportunity to explore our latest collections, connect with the MSI team, and network with fellow professionals. Enjoy showroom tours, product inspiration, refreshments, and a chance to win a prize at the end of the event. 📍 3601 Av. De La Gare, Unit 3, Mascouche, QC, J7K 3C1 🗓️ Thursday, October 1, 2026 🕙 10:00 AM – 4:00 PM We look forward to welcoming you. https://bit.ly/4jotTt2
Sep 30, 2026 · Facebook
See the large-format wall and floor tiles getting the most attention, from dimensional wood looks to natural stone-inspired surfaces. Save your favorites on MSISurfaces.com and create a customizable catalog with your selections.
Sep 28, 2026 · Instagram
Soft color, graceful curves, and details that make a space feel lighter. 🌿 Meet Willow Market, one of MSI’s 2026 design trends. Join MSI Senior Design & Trend Director Emily Holle as she explores the washed blues, delicate greens, floral motifs, scalloped details, light wood looks, and classic tile patterns shaping this calm, airy aesthetic. ▶️ Watch the full video on our YouTube channel and subscribe for more design trends, inspiration, and expert insights from MSI.
Sep 25, 2026 · Instagram
A cohesive surface choice helps bring this layered kitchen together. MarfiTaj™ engineered surface carries from the countertops to the sculptural backsplash, pairing warm, organic movement with navy cabinetry, natural wood, and soft neutrals. Credit: @47northcustomhomes @kenstriegel
Sep 24, 2026 · Instagram
Bring charming character to your space with the handcrafted allure of the Terranello Collection. Tranquil earthtones are celebrated in these warm ceramic tiles, brought to life by a glossy finish that enhances light and adds a refined touch. Available in 4” x 4” and 2” x 8” formats, these low-maintenance, high-impact tiles are perfect for statement walls, accent features, and backsplash that call for a bit more style and personality.
Sep 23, 2026 · Pinterest
A lighter wood tone can set the foundation for an open, versatile interior. Aaron Blonde® Oak Waterproof Wood Flooring from the Woodhills® Collection combines authentic wood character with waterproof performance for spaces designed around both style and everyday living. Credit: @kcbr_design_remodel
Sep 21, 2026 · Instagram
Pattern, texture, and rich earthy tones make this bathroom one to remember. Gems Chocolate Porcelain Tile brings depth to the shower walls, while Winslow Weave Polished Mosaic creates an eye-catching pattern underfoot. Featured in this stunning Cashiers, North Carolina design house. Thank you @heatherwreninteriors for working with @msisurfaces to select the tile!
Sep 18, 2026 · Instagram
Day 2 at GATHER: Catalyst 2026 was a great one! Thank you to everyone who stopped by Booth 206 to explore our latest surfaces, chat with our team, and share inspiration. If you're attending tomorrow, we'd love to meet you! Join us at the Dallas Market Center for our final day—we can't wait to see you.
Sep 17, 2026 · Facebook
The Murcia Collection brings terracotta-inspired character to walls and floors with 16" x 48" ceramic wall tiles featuring decorative relief and 24" x 48" porcelain tiles with a soft matte finish. Choose from Alabaster, Clay, and Dune for a beautifully coordinated space from top to bottom. https://bit.ly/3TclsXg
Sep 16, 2026 · Facebook
Join MSI’s Senior Design & Trend Director, Emily Holle, as she explores Willow Market, one of MSI’s 2026 design trends. This calm and airy aesthetic brings together soft pastels, graceful curves, floral motifs, scalloped details, and timeless tile patterns to create interiors and exteriors that feel light, serene, and effortlessly inviting. Inspired by washed blues, delicate greens, creamy marble tones, textured stone looks, and light wood visuals, Willow Market celebrates a softer approach to design. Classic formats like octagon tile, subway tile, checkerboard patterns, and decorative mosaics add subtle structure while maintaining an understated, graceful feel. Discover more about the trend here: https://www.msisurfaces.com/2026-design-trends/ Explore the products for this trend: https://www.msisurfaces.com/2026-trends/willow-market/ From kitchens and bathrooms to patios, backsplashes, floors, and feature walls, Willow Market offers design inspiration for creating spaces that feel fresh, versatile, and beautifully livable. Discover how soft color palettes, timeless materials, and elegant surface details can bring a refined yet relaxed look to any space. Discover surfaces, materials, and design inspiration shaping today’s interiors and exteriors. Explore more design inspiration, surfaces, and trend insights from MSI: https://www.msisurfaces.com
Sep 14, 2026 · Youtube
Soft wood tones with installation made simple. Kallum Sandino™ Luxury Vinyl Planks feature a loose lay design with fiber-reinforced construction, allowing for easy installation without locking systems or specialized tools.
Sep 10, 2026 · Instagram
Warmth, texture, and dimension in one beautiful backdrop. 🤎 UrbanSlat™ Natural Ceramic Tile in a 16” x 48” format gives this bathtub wall its distinctive wood-look character and linear detail. Credit: @cloisterflooring @invisiondesigns_
Sep 9, 2026 · Instagram