MILLY’s marketing, tracked daily.
The latest creative MILLY puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on MILLY
ShopVision captures the public marketing we see from MILLY every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does MILLY use?
All channelsHomepage is MILLY's most-used channel. Jump to a channel below, or read straight down.
MILLY homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
—· vs prior 30d
MILLY on email
73 capturedCadence
~5.6/ wk
Last 30 days
24
▼ 20%· vs prior 30d

NOW OPEN: THE COAT SHOP
Oct 5, 2026

NEW ARRIVALS
Oct 3, 2026

FALL ARRIVALS
Oct 2, 2026

LAST LOOK: 25% OFF
Oct 1, 2026

HOT DEALS HAPPENING
Sep 30, 2026

NEW STYLES ADDED
Sep 29, 2026

NEVER ON SALE
Sep 28, 2026

FOR FRIENDS + FAMILY ONLY
Sep 26, 2026

25% OFF FALL
Sep 25, 2026

VIP EARLY ACCESS: FRIENDS + FAMILY
Sep 23, 2026

BACK IN STOCK
Sep 22, 2026

NEW BURGUNDY HUES
Sep 21, 2026
Promotional history, record by record
116 records · latest 3 shown113 more offers sit before Oct 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
MILLY's competitive set
Benchmark on the same fieldsMILLY’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
MILLY on social
75 capturedCadence
~5.8/ wk
Last 30 days
25
▲ 47%· vs prior 30d
Top platform
Facebook
Caught the one and only Sofia Karvela with her favorite new faux fur from The Coat Shop
Oct 5, 2026 · Facebook
A new layer of Fall ’26 has arrived, online now
Oct 1, 2026 · Facebook
Diving into the details of the Fall Collection ⟶ Luxe knits for layering A fun and fabulous hem A touch of animal print Wardrobe staples in the color of the season Necklines that do the accessorizing for you
Sep 30, 2026 · Facebook
The best fall color is ANIMAL PRINT!
Sep 28, 2026 · Facebook
Fall has a new color crush 🍷
Sep 24, 2026 · Facebook
A day spent well dressed ☑️
Sep 23, 2026 · Facebook
PSA: Fall’s favorite uniform is finally back in stock. Reintroducing the Eve Dress
Sep 22, 2026 · Facebook
A week of looking oh so chic.
Sep 20, 2026 · Facebook
Putting the fun back in fundamentals with our most iconic pants for fall.
Sep 17, 2026 · Instagram
Fall’s biggest trends to know (and shop!) now.
Sep 15, 2026 · Facebook
The amazing Olivia Palermo crushed it at the courts for the US Open finals in the Karina 🤍🎾
Sep 14, 2026 · Facebook
MILLY on Madison, coming soon... 🩷
Sep 13, 2026 · Facebook