Merrell’s marketing, tracked daily.
The latest creative Merrell puts in front of shoppers — homepage, email, paid media, social and sms — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
Fall must-haves, now up to 30% off
Oct 6, 2026

Paid media
MetaReady for Cold. Made for More.
Oct 5, 2026

Social
InstagramTonight, runners take on one of New York City's most iconic challenges. See you at the Empire State Building Run-Up. We'll be taking you along for the climb on Stories with @alexipappas and @coreewoltering. #EmpireStateRunUp
Oct 6, 2026
What we track on Merrell
ShopVision captures the public marketing we see from Merrell every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 5 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocialSMS
- Dataset
- Live
Which channels does Merrell use?
All channelsPaid media is Merrell's most-used channel. Jump to a channel below, or read straight down.
Merrell homepage updates
156 capturedCadence
~17/ wk
Last 30 days
72
Merrell on email
100 capturedCadence
~7.5/ wk
Last 30 days
32
▼ 11%· vs prior 30d

Fall must-haves, now up to 30% off
Oct 6, 2026

Early access: up to 30% off fall must-haves
Oct 5, 2026

What makes Jungle Moc so popular?
Oct 3, 2026

Waterproof hiking shoes built to go further
Oct 2, 2026

Cozy comfort for crisp-air days
Oct 1, 2026

September bestsellers
Sep 30, 2026

Boots made for changing weather
Sep 29, 2026

Did you see these fall shades?
Sep 28, 2026

An icon for over 20 years
Sep 27, 2026

Comfort that fits right
Sep 26, 2026

Whatever the forecast, keep moving
Sep 25, 2026

Your access to our Friends & Family VIP sale
Sep 24, 2026
Merrell on paid media
390 capturedCadence
~16/ wk
Last 30 days
69
Top platform

Ready for Cold. Made for More.
Oct 5, 2026 · Meta

Explore With Moab
Sep 30, 2026 · Meta

Merrell
Sep 29, 2026 · Meta

New fall arrivals styled for wherever you're headed next.
Sep 19, 2026 · Meta

Mind the run. Not the weather.
Sep 18, 2026 · Meta

Shop Top-Rated Hikers
Sep 13, 2026 · Meta

Sep 12, 2026 · Meta

Sep 11, 2026 · Meta

Meet your new go-tos. Save up to 40% during our Labor Day Sale.
Sep 1, 2026 · Meta
Merrell on sms
4 capturedCadence
~0.9/ wk
Last 30 days
4
New· vs prior 30d
Promotional history, record by record
115 records · latest 5 shown110 more offers sit before Oct 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Merrell's competitive set
Benchmark on the same fieldsMerrell’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Merrell on social
113 capturedCadence
~9.8/ wk
Last 30 days
42
▲ 5%· vs prior 30d
Top platform
Instagram
Tonight, runners take on one of New York City's most iconic challenges. See you at the Empire State Building Run-Up. We'll be taking you along for the climb on Stories with @alexipappas and @coreewoltering. #EmpireStateRunUp
Oct 6, 2026 · Instagram
The countdown is on. New York, look up 👀 Tonight, I shine in Merrell orange ahead of tomorrow's 2026 Empire State Building Observation Deck Run-Up. Next stop: The 86th Floor! 💡 Comment LIGHTS to see the lights live. 📱 Text CONNECT to 274-16 for real-time lighting alerts.
Oct 5, 2026 · Instagram
A strong case for chartreuse. @iuless in the Moab Speed 2. #ItStartsOutside #merrellonyou
Oct 2, 2026 · Tiktok
"I was able to run in nature with great passion. Looking back, I think that's why I stopped feeling pain." For Merrell pro trail runner Fujio Ichige, a long battle with injury changed his relationship with running. What began as rehabilitation in the mountains gradually became something more, helping him rediscover confidence, purpose, and a renewed connection to the sport he loves. Meet Fujio in the latest installment of Behind the Start, a series exploring the people behind the pursuit. #ItStartsOutside
Oct 1, 2026 · Facebook
The trails are better together. Thanks for joining us this season, @campyoshi. #ItStartsOutside
Sep 30, 2026 · Facebook
Just adding fresh air and a little time outside. Ft: @plantladyp_ (IG) #ItStartsOutside
Sep 29, 2026 · Tiktok
Pulled from the archives. Ready for the everyday. Tap to shop the Relay Fly Vent.
Sep 28, 2026 · Instagram
Seeing where the day leads. @yoniekoto wears Moab 3, made for getting a little lost along the way. #ItStartsOutside #merrellonyou
Sep 25, 2026 · Instagram
You’re on your feet. All day. Moving. Carrying. Pushing. Your shoes should put in the work too. For as far as the day goes. The Wrapt.
Sep 24, 2026 · Instagram
Merrell x YMC. Together for the second time to launch new colours of the Moab 2 Slide x YMC. Available online at merrell.com.
Sep 23, 2026 · Tiktok
Out for the first day of fall. 🍂 #ItStartsOutside #merrellonyou Credit: @willowwpreston, @_33028m, @isacramirez04, @plantladyp_, @ogkeee__
Sep 22, 2026 · Tiktok
Merrell x YMC. Merrell and YMC come together for the second time to launch new colours of the Moab 2 Slide x YMC. Tap to shop: merrell.visitlink.me/0Oa-jS
Sep 21, 2026 · Facebook