Mary Kay’s marketing, tracked daily.
The latest creative Mary Kay puts in front of shoppers — homepage, email and social — captured on the day each one changed.
What we track on Mary Kay
ShopVision captures the public marketing we see from Mary Kay every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Mary Kay use?
All channelsSocial is Mary Kay's most-used channel. Jump to a channel below, or read straight down.
Mary Kay homepage updates
87 capturedCadence
~7.0/ wk
Last 30 days
30
▲ 3%· vs prior 30d
Mary Kay on email
13 capturedCadence
~1.2/ wk
Last 30 days
5

Have fun on the daily! 💚💛🩷
Oct 5, 2026

Glow soft. Slay hard. ✨
Oct 1, 2026

Cozy season starts with these beauty besties. 🍂🫶
Sep 24, 2026

Your Holiday Preview Starts Now. ✨
Sep 17, 2026

Spot-On Results Start Here.
Sep 10, 2026

💄Pass the lipstick like a baton.
Sep 1, 2026

Your makeup bag’s BFFs 💕
Aug 27, 2026

It's Time to Unmask Beautiful Skin.
Aug 20, 2026

👀 Do your eyes feel seen?
Aug 13, 2026

Your Back-to-School Beauty Checklist ✔️
Aug 6, 2026

Find Your Perfect Pout This National Lipstick Day. 💄
Jul 29, 2026

The perfect addition to your skin care routine just dropped. ✨
Jul 23, 2026
Promotional history, record by record
8 records · latest 1 shown7 more offers sit before Oct 5, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Mary Kay's competitive set
Benchmark on the same fieldsMary Kay’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.

Mary Kay on social
183 capturedCadence
~15/ wk
Last 30 days
64
Top platform
Facebook
Meet the ingredients that power your new favorite Mary K(ay)-Beauty favorites. 💛❤️💚 #kbeauty #PDRN #snailmucin
Oct 7, 2026 · Tiktok
Triple the new skin care, triple the fun. 🤩 💛Special-Edition Snail Gel Face Patches 🩷Special-Edition Collagen Moisturizing Gel 💚Special-Edition Melt-In Cleansing Balm *Available while supplies last.
Oct 6, 2026 · Instagram
It’s time to experience the texture AND the fun. 💚💛🩷
Oct 5, 2026 · Instagram
Sharing something TOMORROW. 💚💛🩷 #BeautyShared
Oct 4, 2026 · Facebook
Something new from Mary K ✨ Coming 10/5 💚💛🩷👀
Oct 3, 2026 · Facebook
💚💛🩷👀 Sharing something fun coming 10/5. #BeautyShared
Oct 2, 2026 · Instagram
Simple eye tutorial featuring three of the NEW! Matte Eye Shadow Sticks. 🖤 🎥: @Bionca🌼🌸
Sep 30, 2026 · Tiktok
Eyeshadow has never been easier 🤩 @Haley Rackliffe ♡ uses shades Orbit Clay and Moonshadow for her #smokeyeye.
Sep 29, 2026 · Tiktok
Mix and match the Matte and Shimmer Eye Shadow Sticks for infinite eye looks. 💫✨
Sep 28, 2026 · Facebook
Consider this your sign to mix things up 😌✨ Wear our NEW! Matte Eye Shadow Stick solo or paired with your favorite Mary Kay Chromafusion Eye Shadow 💕
Sep 27, 2026 · Instagram
A picture-perfect day in NYC 📸
Sep 26, 2026 · Facebook
Two generations of beauty 💕We loved chatting with Cynthia Rowley and Gigi Powers at our NYFW pop-up! #BeautyShared
Sep 25, 2026 · Facebook