Maison Margiela’s marketing, tracked daily.
The latest creative Maison Margiela puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
Welcome to Maison Margiela
Oct 1, 2026

Paid media
MetaOct 1, 2026

Social
InstagramSpring Summer 2027 show. Bags continue our study of hard and soft through structure and materials. Our 5AC Soft has been refreshed in supple leather. The new Ghost bags take archetypal styles - briefcases, weekenders, vanity cases – and entirely removes their hard structures, making them completely soft in leather. The Link bag comes in soft leather and soft suede that’s been waxed to age beautifully.
Oct 3, 2026
What we track on Maison Margiela
ShopVision captures the public marketing we see from Maison Margiela every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Maison Margiela use?
All channelsHomepage is Maison Margiela's most-used channel. Jump to a channel below, or read straight down.
Maison Margiela homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Maison Margiela on email
16 capturedCadence
~1.9/ wk
Last 30 days
8

Welcome to Maison Margiela
Oct 1, 2026

Live: Our Spring Summer 2027 Show
Sep 29, 2026

Tomorrow: The Spring Summer 2027 Show
Sep 28, 2026

Maison Margiela Re-opens in Miami Design District
Sep 25, 2026

Introducing the Link Bag
Sep 23, 2026

Introducing Our New Website
Sep 17, 2026

Discover the World of Maison Margiela
Sep 11, 2026

Our Fall Winter 2026 Campaign
Sep 9, 2026

Shoes&RTW
Sep 3, 2026

Welcome to Maison Margiela
Sep 1, 2026

Leather and Layering
Aug 25, 2026

The Heel-less Western Boot
Aug 7, 2026
Maison Margiela on paid media
87 capturedCadence
~4.0/ wk
Last 30 days
17
▼ 6%· vs prior 30d
Top platform
Maison Margiela's competitive set
Benchmark on the same fieldsMaison Margiela’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Maison Margiela on social
31 capturedCadence
~6.5/ wk
Last 30 days
28
New· vs prior 30d
Top platform
Instagram
Spring Summer 2027 show. Bags continue our study of hard and soft through structure and materials. Our 5AC Soft has been refreshed in supple leather. The new Ghost bags take archetypal styles - briefcases, weekenders, vanity cases – and entirely removes their hard structures, making them completely soft in leather. The Link bag comes in soft leather and soft suede that’s been waxed to age beautifully.
Oct 3, 2026 · Instagram
Spring Summer 2027 show. Shoes continue our study of hard and soft through their construction and materials. New Heel-less are introduced as knee-high boots and open-toe pumps. The new Slide heels have a curved sole shaped like a slide. Tabi heel clogs are reintroduced, while Men’s Heel-less soft boxer boots debut.
Oct 2, 2026 · Instagram
Spring Summer 2027 show. Lining. Lining is a core code of Maison Margiela, bringing to the fore what’s usually hidden: internal construction. In this collection about hard and soft, lining is used as garments in themselves, and as fabric integrated into various pieces. A floral-print dress is as if opened up at the back and laid flat, then attached to the lining of a coat and fortified. The new 5AC Soft has the effect of pulled-out lining, now in the softest leather.
Oct 1, 2026 · Instagram
Spring Summer 2027 show. Hard and Soft. The collection is a study in contrasts, exploring the hardness of structure and the softness of drape. Hardened panels are added to create fresh silhouettes, or new foundations from which draping can flow. In some looks, there’s pure softness, focusing on the control and release of fluidity. Ghost bags remove the structure from archetypal shapes.
Sep 30, 2026 · Instagram
We invite you to watch the Spring Summer 2027 show today, September 29th 2026, at 5:30 pm CEST. Live on our channels.
Sep 29, 2026 · Instagram
We invite you to watch the Spring Summer 2027 show on Tuesday 29 September at 5.30PM CEST.
Sep 28, 2026 · Tiktok
We invite you to watch the Spring Summer 2027 show on Tuesday, September 29th 2026 at 5:30 pm CEST.
Sep 26, 2026 · Instagram
Our Fall Winter 2026 campaign. Introducing the Link bag, a continuation of our study of vintage coin purses. An archival chain link necklace covered in silk muslin from our 2001 collection informs the strap, created by vacuum-forming a leather tube over the chain.
Sep 22, 2026 · Instagram
Our Fall Winter 2026 campaign. “ANONYMITY”. The anonymity of masks is a foundational code of our house, with masks used in our very first show. Today, we continue to use masks as a way of exploring character and identity. Lived-in raw-edged knitted tank over second skin, fused then slashed tweed waistcoat jacket, and collarless assemblage leather jacket.
Sep 16, 2026 · Instagram
Our Fall Winter 2026 campaign. “ANONYMITY” starring Rebecca Hall. A trailer for a psychological thriller. As she prepares for a role, an actress repeatedly comes face-to-face with her masked double, forcing her to confront her own identity. Edwardian silhouette single-breasted collarless coat in virgin wool, our 5AC soft, and Level cut-out knee-high boots.
Sep 15, 2026 · Instagram
Our Fall Winter 2026 campaign. “ANONYMITY” starring Rebecca Hall. A trailer for a psychological thriller. As she prepares for a role, an actress repeatedly comes face-to-face with her masked double, forcing her to confront her own identity. They wear second skin fusion cropped Edwardian tailcoat, Tabi Claw, and our 5AC in Tapestry print.
Sep 14, 2026 · Instagram
Our Fall Winter 2026 campaign. “ANONYMITY” starring Rebecca Hall. Repeated encounters between an actress and her masked double threaten to unravel her identity. They wear Bianchetto dress and heel-less pumps and Box bag with ornate ceramic framing.
Sep 13, 2026 · Instagram