Loro Piana’s marketing, tracked daily.
The latest creative Loro Piana puts in front of shoppers — homepage, email and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
The Francesca coat
Oct 3, 2026

Social
InstagramA signature silhouette rooted in unique savoir-faire. With its cape-like proportions, the iconic Francesca coat is designed to be effortlessly wrapped, exuding a tailored presence, and unfolds this month within the poetic calendar of Danish writer Ellen Dahl. Raquel Zimmermann shot by Robin Galiegue. #LoroPiana #LoroPianaIcons
Oct 6, 2026
What we track on Loro Piana
ShopVision captures the public marketing we see from Loro Piana every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 2 storefronts · US, CA
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailSocial
- Dataset
- Live
Which channels does Loro Piana use?
All channelsSocial is Loro Piana's most-used channel. Jump to a channel below, or read straight down.
Loro Piana homepage updates
66 capturedCadence
~11/ wk
Last 30 days
49
▼ 9%· vs prior 30d
Loro Piana on email
12 capturedCadence
~0.9/ wk
Last 30 days
4

The Francesca coat
Oct 3, 2026

Bags to carry into the new season
Sep 25, 2026

The Spagna jacket
Sep 18, 2026

A dedicated capsule for early autumn
Sep 10, 2026

Precious knitwear in Baby Cashmere
Sep 4, 2026

The Traveller jacket
Aug 28, 2026

Presenting the first San Diego boutique
Aug 20, 2026

Creations of excellence
Aug 18, 2026

Layered ensembles
Aug 7, 2026

Perfectly matched knits and accessories
Jul 31, 2026

The new-season silhouette
Jul 17, 2026
Loro Piana's competitive set
Benchmark on the same fieldsLoro Piana’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Loro Piana on social
272 capturedCadence
~40/ wk
Last 30 days
171
▲ 122%· vs prior 30d
Top platform
Pinterest
A signature silhouette rooted in unique savoir-faire. With its cape-like proportions, the iconic Francesca coat is designed to be effortlessly wrapped, exuding a tailored presence, and unfolds this month within the poetic calendar of Danish writer Ellen Dahl. Raquel Zimmermann shot by Robin Galiegue. #LoroPiana #LoroPianaIcons
Oct 6, 2026 · Instagram
A playful Loro Piana campaign from 1997, reproposed with a contemporary lens, that portrays the House’s signature Storm System® in a perfect balance of elegance and functionality. So recognisable that even children know it, the fabric melds wool and cashmere with protection from rain and wind, letting droplets glide away. #LoroPiana
Oct 5, 2026 · Tiktok
The Francesca coat, an iconic silhouette rooted in unique savoir-faire. #LoroPiana #LoroPianaIcons
Oct 3, 2026 · Tiktok
Intricate fabrics, details, and finishings. From tactile bouclé to vibrant florals, the Spring/Summer 2027 garments are the result of expert craftsmanship. #MFW #LoroPiana #LoroPianaSS27
Sep 28, 2026 · Facebook
Inside the Biblioteca Nazionale Braidense, the House presents a Loro Piana take on the act of dressing: one in which the functional and the elegant meet. #MFW #LoroPiana #LoroPianaSS27
Sep 27, 2026 · Tiktok
A solution for the evening hour. #MFW #LoroPiana #LoroPianaSS27
Sep 26, 2026 · Tiktok
Presenting Solutions For, born from a functional way of dressing, shaped by use and experience. The House unveils its Spring/Summer 2027 Collection Solutions For in the captivating Biblioteca Nazionale Braidense. Located within the Palazzo di Brera, devoted to the pursuit of learning, it is a testament to the intellectual and artistic life in Milan. The rooms enter into direct dialogue with the collection, bound by a shared dedication to items worthy of study. Drawing from emblematic codes and sensibilities, the silhouettes offer a solution for a specific wardrobe need. Protagonists are archetypes, both new and steeped in the Maison’s history, guided by purpose. A Loro Piana take on the act of dressing, where the functional and the elegant meet. #MFW #LoroPiana #LoroPianaSS27
Sep 25, 2026 · Youtube
Loro Piana returns to a principle that has long defined the House: identify a need, then answer it precisely through material, construction, and function. The Spring/Summer 2027 Collection, unveiled at Biblioteca Nazionale Braidense during Milan Fashion Week. #MFW #LoroPiana #LoroPianaSS27
Sep 24, 2026 · Tiktok
A nod to the world of classic cars, steeped in the Maison’s heritage. Depicting a vintage vehicle by the shore, the Direzione Lago motif adorning this foulard celebrates the House’s ties to classic cars, once born from a family passion. #LoroPiana #LoroPianaFW26 https://t.co/DJBAW3QeAF
Sep 23, 2026 · X
A companion for autumn and well beyond. With its deepening hues, crafted fabric, and perfectly proportioned body, the Loro Piana Loom® stands as a signature. Effortlessly captured, it enters a quiet dialogue with the distinctive landscape of the de Menils campus, at once intimate and expansive, with subtle echoes of colour and shapes. #LoroPiana #LoroPianaFW26
Sep 22, 2026 · Instagram
For a touch of delicate elegance. From the deep-toned gemstones accenting the House’s pins to the Jewel Box necklace with its rounded proportions, the Costume Jewellery Collection is imbued with sophisticated intricacy. #LoroPiana #LoroPianaFW26
Sep 21, 2026 · Instagram
A strategic milestone solidifying the Maison’s commitment to knitwear mastery. As Frédéric Arnault, CEO of Loro Piana, highlights, the new Ghemme plant marks a decisive step towards redefining manufacturing excellence while cementing its Made in Italy craftsmanship and talent https://t.co/w9QZrcrby5
Sep 19, 2026 · X