King's Hawaiian’s marketing, tracked daily.
The latest creative King's Hawaiian puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
Latest creative
As of October 7, 2026
Email
They're Rolling Into Stores Now 🍁
Oct 1, 2026
Paid media
MetaNEW King's Hawaiian Cinnamon Bites
Oct 7, 2026
Social
Tiktok🍁 MINI MAPLE BROWN SUGAR FRENCH TOAST BITES! Ingredients: -King’s Hawaiian Maple Brown Sugar Rolls -4 eggs -2/3 c milk -1 tsp cinnamon -2 tbsp butter -Maple syrup (optional) Preparation: 1. Cut King’s Hawaiian Maple Brown Sugar Rolls (individually) into 4 slices each 2. Prepare French toast batter by mixing eggs, milk, and cinnamon 3. Dip sliced rolls in French toast batter, then lightly fry in a pan with butter until golden brown on each side 4. Enjoy with maple syrup (optional) #kingshawaiian
Oct 7, 2026
What we track on King's Hawaiian
ShopVision captures the public marketing we see from King's Hawaiian every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does King's Hawaiian use?
All channelsPaid media is King's Hawaiian's most-used channel. Jump to a channel below, or read straight down.
King's Hawaiian homepage updates
174 capturedCadence
~14/ wk
Last 30 days
60
King's Hawaiian on email
10 capturedCadence
~0.9/ wk
Last 30 days
4
▼ 20%· vs prior 30d
They're Rolling Into Stores Now 🍁
Oct 1, 2026
👀 The mystery flavor? It's maple. 🍁
Sep 22, 2026
Who's the best slider in football? 🏈
Sep 11, 2026
🎵 A New MMMoment Starts Here
Sep 9, 2026
A Mystery Flavor Just Dropped 👀
Sep 2, 2026
👜 Free Tote Alert: Just Shop $40+
Aug 27, 2026
School Mornings Just Got Sweeter 🌀
Aug 19, 2026
Meet HI Spice 🌶️ Maui-made heat is here
Aug 13, 2026
🚨 New Soft Swirl Cinnamon Bites are here
Aug 10, 2026
🔥 The Buffalo Chicken Dip Grilled Cheese broke our TikTok
Jul 21, 2026
King's Hawaiian on paid media
186 capturedCadence
~24/ wk
Last 30 days
104
Top platform
Meta
NEW King's Hawaiian Cinnamon Bites
Oct 7, 2026 · Meta
Oct 6, 2026 · Meta
King's Hawaiian Cinnamon Bites
Sep 30, 2026 · Meta
Make mornings sweeter with cinnamon bites!
Sep 28, 2026 · Meta
Sep 21, 2026 · Meta
NEW King's Hawaiian Cinnamon Bites
Sep 14, 2026 · Meta
King's Hawaiian Sliders
Sep 13, 2026 · Meta
King's Hawaiian Sliders
Sep 12, 2026 · Meta
King's Hawaiian Sliders
Sep 11, 2026 · Meta
King's Hawaiian's competitive set
Benchmark on the same fieldsKing's Hawaiian’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Nature's Ownnaturesownbread.com
Walmart Pet Lovers' Boxpetbox.walmart.com
Wonder breadwonderbread.com
Whole Foods Marketwholefoodsmarket.com
Rhodes Bakerhodesbakenserv.com
Lewis Bake Shoplewisbakeshop.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
King's Hawaiian on social
103 capturedCadence
~9.8/ wk
Last 30 days
42
▲ 14%· vs prior 30d
Top platform
Instagram
🍁 MINI MAPLE BROWN SUGAR FRENCH TOAST BITES! Ingredients: -King’s Hawaiian Maple Brown Sugar Rolls -4 eggs -2/3 c milk -1 tsp cinnamon -2 tbsp butter -Maple syrup (optional) Preparation: 1. Cut King’s Hawaiian Maple Brown Sugar Rolls (individually) into 4 slices each 2. Prepare French toast batter by mixing eggs, milk, and cinnamon 3. Dip sliced rolls in French toast batter, then lightly fry in a pan with butter until golden brown on each side 4. Enjoy with maple syrup (optional) #kingshawaiian
Oct 7, 2026 · Tiktok
Chicken and Waffle Breakfast Sandwich with the NEW @kingshawaiian Maple Brown Sugar Rolls!
Oct 4, 2026 · Instagram
Fall’s coziest flavor is in stores now! 🍂 Maple Brown Sugar has arrived! Made for sharing, savoring and making the season a little sweeter. They’re here for a limited time, so grab yours today! https://lnkd.in/gicbsQVy
Oct 2, 2026 · Linkedin
🍁 Experience the cozy flavors of fall with the King’s Hawaiian x Compartes Chocolate Maple Brown Sugar Rolls Chocolate Bar ✨ This limited-edition collaboration combines the comforting taste of our Maple Brown Sugar Rolls with rich, creamy 44% cacao milk chocolate handcrafted by Compartés Chocolatier in Los Angeles. 🛒: Available now on our website, compartes.com, and at KingsHawaiian BakeryRestaurant (for a limited time; while supplies last). #kingshawaiian #compartes
Oct 1, 2026 · Facebook
MINI HAM & SWISS BITES! 🥨 Ingredients: -King’s Hawaiian Pretzel Bites -Ham -Swiss cheese -1/2 tbsp poppy seeds -1/2 tbsp Dijon mustard -1/4 c butter (melted) -1/2 tsp onion powder -1/4 tsp Worcestershire sauce Preparation: 1. Slice King’s Hawaiian Pretzel Bites in half 2. Assemble mini ham& Swiss bites with sliced ham and Swiss cheese 3. Mix melted butter, Dijon mustard, Worcestershire sauce, poppy seeds, and onion powder, then brush on top of bites 4. Cover bites with foil and bake at 350 for 5 minutes (or until cheese is melted), then remove foil and bake an additional 3-5 minutes #kingshawaiian
Sep 30, 2026 · Facebook
“DEEP DISH” PIZZA! 🍕 Ingredients: -King's Hawaiian Original Hawaiian Sweet Rolls -1/4 c butter (melted) -2 tsp garlic powder -2 tbsp grated Parmesan cheese -Pizza sauce -Mozzarella cheese -Crushed red pepper Preparation: 1. Lightly press the center of King's Hawaiian Original Hawaiian Sweet Rolls (leave the outer rolls as the pizza "crust") 2. Mix melted butter, garlic powder, and Parmesan cheese, then brush on rolls and bake at 350 for 5 minutes 3. Add a layer of pizza sauce, mozzarella, and pepperoni, then bake at 350 for 10 minutes (or until cheese is melted) 4. Finish with crushed red pepper and additional Parmesan cheese #kingshawaiian
Sep 28, 2026 · Tiktok
MINI PICKLE DIP GRILLED CHEESE BITES! 🧀 Ingredients: -King’s Hawaiian Soft Pretzel Bites - Grillo's Pickles Hot Dill Pickle Spears, finely chopped -8 oz cream cheese, softened -8 oz whipped cream cheese -3 c shredded cheddar cheese -1 c shredded mozzarella cheese -1/2 c cooked, crumbled bacon Preparation: 1. Cut King’s Hawaiian Soft Pretzel Bites into 3-4 slices (each), then set aside 2. Prepare dip by mixing chopped pickles, cream cheese, cheddar cheese, mozzarella cheese, and bacon 3. Assemble mini grilled cheese bites on a baking sheet with sliced bites and pickle dip 4. Bake at 350 for 10 minutes (flip halfway) 5. Enjoy with extra pickle dip (optional) #kingshawaiian #pickledip #grillospickles
Sep 27, 2026 · Facebook
MINI PICKLE DIP GRILLED CHEESE BITES! 🧀 Ingredients: -King’s Hawaiian Soft Pretzel Bites -Grillo’s Pickles Hot Dill Pickle Spears, finely chopped -8 oz cream cheese, softened -8 oz whipped cream cheese -3 c shredded cheddar cheese -1 c shredded mozzarella cheese -1/2 c cooked, crumbled bacon Preparation: 1. Cut King’s Hawaiian Soft Pretzel Bites into 3-4 slices (each), then set aside 2. Prepare dip by mixing Hot Dill Pickle Spears, cream cheese, cheddar cheese, mozzarella cheese, and bacon 3. Assemble mini grilled cheese bites on a baking sheet with sliced bites and pickle dip 4. Bake at 350 for 10 minutes (flip halfway) 5. Enjoy with extra pickle dip (optional) #kingshawaiian #pickledip #grillospickles
Sep 26, 2026 · Tiktok
Bacon Cheeseburger Sliders with Cowboy Candy Juicy beef, crispy bacon, melted cheese and that sweet heat from the cowboy candy, all loaded onto @kingshawaiian Original Hawaiian Sweet Rolls. That sweet and savory combo hits every time, boss. Perfect for game day, tailgates, or whenever you need to feed a hungry crowd. Comment recipe and it’s yours boss #KingsHawaiianPartner #BaconCheeseburgerSliders #GameDayFood
Sep 24, 2026 · Instagram
Our coziest collection ever just dropped 🍁 Shop our NEW Maple Brown Sugar Rolls merch now (online only; while supplies last) 🤎 #kingshawaiian
Sep 22, 2026 · Facebook
I don’t make the rules. I just happen to be the best slider! @kingshawaiian #kingshawaiianpartner
Sep 21, 2026 · Instagram
PIZZA SLIDERS! 🍕 Ingredients: -�King’s Hawaiian Sweet Slider Buns -Pizza Sauce -Fresh mozzarella -Grated mozzarella -Pepperoni -Crushed red pepper -3 tbsp butter (melted) -�1 tsp Italian seasoning -1½ tsp garlic powder -Grated parmesan cheese Preparation: 1. On a baking sheet or grill pan, assemble sliders with King’s Hawaiian Sweet Slider Buns, pizza sauce, fresh mozzarella, pepperoni, grated mozzarella, and crushed red pepper. 2. Mix melted butter with Italian seasoning and garlic powder, then brush on top of slider buns. 3. Sprinkle grated Parmesan cheese over the tops of the slider buns. Cover the sliders with foil and bake at 350°F for 10 minutes. Remove the foil and bake for an additional 10 minutes, or until cheese is melted. #kingshawaiian
Sep 20, 2026 · Facebook