Kendamil’s marketing, tracked daily.
The latest creative Kendamil puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on Kendamil
ShopVision captures the public marketing we see from Kendamil every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 21, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does Kendamil use?
All channelsHomepage is Kendamil's most-used channel. Jump to a channel below, or read straight down.
Kendamil homepage updates
172 capturedKendamil on email
9 captured
Kendamil on paid media
97 captured
Jul 1, 2026 · Meta
Jun 18, 2026 · Meta
Jun 17, 2026 · Meta
Jun 3, 2026 · Meta
Motherhood, in your words 💙 We asked moms in our community: “In your own words, how would you describe motherhood?” The answers weren’t polished. Or perfect. They were honest. Emotional. Exhausting. Beautiful. Sometimes all at once. And maybe somewhere in them, you’ll find a piece of your own story too. To every mom reading this: we see you. Even on the days you don’t quite feel like yourself. So, in your own words, how would you describe motherhood?👇
May 22, 2026 · Meta
What new moms need most… usually isn’t what people think 👇 Yes, the meals, laundry, grocery runs, and extra sets of hands matter. Deeply. But there’s another kind of support new moms need too: Someone who asks how she’s doing. Someone who lets her cry without trying to fix it. Someone who reminds her she’s doing better than she thinks. Because motherhood isn’t just physically demanding. It’s emotionally heavy too. This month, we’re partnering with @postpartumwithsusannah to have more honest conversations around maternal mental health, postpartum anxiety, and the realities of early motherhood. As Susannah says, “moms don’t just need help with what they’re doing. They need support for what they’re carrying, too.” Share this with someone supporting a new mom right now. And tag the person who’s been showing up for you in the little ways that matter most 💙
May 19, 2026 · Meta
Kendamil's competitive set
Benchmark on the same fieldsKendamil’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Bobbiehibobbie.com
ByHeartbyheart.com
Little Spoonlittlespoon.com
Kabritakabrita.com
Baby's Onlybabysonly.com
Holleholleusa.comMatch scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
Kendamil on social
57 capturedPARENTING 👏 IS 👏 HARD 👏 so give yourself grace 💙 tomorrow is a new day and a new start. Tag someone who needs to hear this 🫶
Aug 21, 2026 · Facebook
One of the biggest things I have learned since becoming a mom is things don't always go to planned and I learned that the most with my feeding journey! Breastfeeding has been going much better then second time around but I learned with Kai that can changed fast so I always like having a formula on hand that I can trust and that's @kendamil.usa 👶🏼🍼#kendamilpartner
Aug 20, 2026 · Instagram
Our Baby Oatmeal in Berry and Apple & Cinnamon has officially landed at @walmart 🥣 Made in Europe with whole grain oats and creamy, grass-fed whole milk. No added sugar. Non-GMO ingredients. Free from glyphosate. Baby oatmeal as it should be! 💙 Find both flavors in-store and online at Walmart ✨
Aug 19, 2026 · Instagram
Here’s everything parents should know before setting off in the car with little ones. 📌 Save this post for your next road trip!
Aug 18, 2026 · Facebook
Whether you’ve been with us since 2022 or you’re just discovering Kendamil today, here’s how our story in the US began. 🇪🇺🍼🇺🇸 Long before Kendamil reached US shelves, we were already making European formula for families around the world. Then, in 2022, US families needed more options. As part of Operation Fly Formula, Kendamil became the first international brand to fly infant formula to the US, committing more than 2 million cans to American families. Within weeks, Kendamil Classic and Kendamil Organic were on Target shelves nationwide, helping replenish supply when it was needed most. But what we’re most proud of isn’t how we got here. It’s why we stayed. Long after the shortage ended, families continued choosing Kendamil for our wholesome recipe, quality ingredients and family-first approach. That trust has shaped everything we’ve done ever since, and it’s a responsibility we never take for granted. Whether you’ve been with us since 2022 or you’re just discovering Kendamil today, thank you for letting our family business be part of your little one’s feeding journey. 💙
Aug 16, 2026 · Facebook
Which 3 did you spot first? 👀
Aug 14, 2026 · Instagram
Every empty can tells a story. 💙 Late-night feeds. Sleepy cuddles. Growth spurts. So many little moments that somehow led here. Now it’s time to open the next chapter. If you’re looking to ease the transition for your toddler, our Kendamil Toddler Formula range is here for all the adventures still to come.🥛
Aug 12, 2026 · Facebook
✨GIVEAWAY✨ Whether you’re expecting or already in the thick of it, this one’s for you. We’re excited to team up to give one lucky family over $724 in baby essentials. HOW TO ENTER: 🤍 Follow @owletcare and @kendamil.usa 🤍 Complete the entry form at the link in bio ✨Share this post on your stories to help spread the word! PRIZES: @owletcare Dream Duo™ 3 ($379 value) @kendamil.usa 2-month supply of Kendamil Classic Infant Formula, Oatmeal Baby Cereal Assortment, and Probiotic Baby Drops ($344 value) Good luck! 🤞 *Giveaway open to US residents. No purchase necessary. This giveaway is in no way sponsored by Instagram. Void where prohibited by law, must be 18+ years to enter. Runs 8/10/26 at 9am MDT - 8/15/26, at 11:59pm MDT. Winner will be randomly selected and contacted via email by 8/21/26. All trademarks are property of their respective owner(s). Kendamil baby cereals assortment are intended for babies ages 6+ months. These products are not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a qualified healthcare provider with any questions you may have and to learn more about your child’s specific needs.
Aug 10, 2026 · Instagram
If you’re in the trenches of early parenthood, therapist @looking_after_mum has some caring words you need to hear. Send to another parent who needs to hear these gentle tips 💙
Aug 7, 2026 · Facebook
No matter where you are on your feeding journey, we're here for all of it 💙 Every extra ounce, every cluster feed, every pump, every bottle. This World Breastfeeding Week, we're celebrating every feeding journey. Because every baby is beautifully unique, and every parent's journey looks different too. Whatever your feeding story, know that you don't have to navigate it alone. If you need support, there are people ready to help. You can speak to: 👉 Your health visitor 👉 Your midwife 👉 Local feeding groups 👉 The National Breastfeeding Helpline: 1-800-994-9662 However you feed your little one, you're doing an incredible job 💙
Aug 6, 2026 · Instagram
With special guest: baby vomit 🤩
Aug 4, 2026 · Instagram
What do you miss splurging on the most? 💸💬👇
Aug 2, 2026 · Instagram