IPSY’s marketing, tracked daily.

The latest creative IPSY puts in front of shoppers — homepage and social — captured on the day each one changed.

Latest creative

As of October 7, 2026

Social
Instagram
Eyeshadow problems? Check out these two quick cleanup tips from ISPY Pro @alexandraafrench. IPSY Products: @realhermakeup Thermochromic Color Changing Sponge
Oct 7, 2026

What we track on IPSY

ShopVision captures the public marketing we see from IPSY every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.

Coverage: 1 storefront · US
Monitoring: 2 channels · daily capture
Refresh: Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
Data types: HomepageSocial
Dataset: Live

Which channels does IPSY use?

All channels

Social is IPSY's most-used channel. Jump to a channel below, or read straight down.

Social557
Homepage175

IPSY homepage updates

175 captured

Cadence

~14/ wk

Last 30 days

▼ 2%· vs prior 30d

IPSY's competitive set

Benchmark on the same fields

IPSY’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.

BrandAvg discount depthDeepest offerChannels trackedMatch

IPSY

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