IPSY’s marketing, tracked daily.
The latest creative IPSY puts in front of shoppers — homepage, paid media and social — captured on the day each one changed.
What we track on IPSY
ShopVision captures the public marketing we see from IPSY every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 3 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to August 22, 2026.
- Data types
- HomepagePaid mediaSocial
- Dataset
- Live
Which channels does IPSY use?
All channelsSocial is IPSY's most-used channel. Jump to a channel below, or read straight down.
IPSY homepage updates
177 capturedIPSY on paid media
400 capturedIPSY's competitive set
Benchmark on the same fieldsIPSY’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Stop guessing. Start knowing.
This much detail exists for every brand you compete with.
2,344 company profiles, every storefront, refreshed daily. Bring your list of competitors and we will show you theirs.
IPSY on social
640 capturedHere’s how to get this full-complexion look using the @relbeauty Essentials Brush Set! 🖌️🤍 Now tell us… are you a brush blending gal or a sponge blending gal? 👀 Makeup by Diva
Aug 22, 2026 · Facebook
Which are you 👀 #mascara @Laura Geller Beauty
Aug 21, 2026 · Tiktok
Comment when you had your last everything shower! 👇
Aug 20, 2026 · Facebook
Hair on point, and selling FAST in MDS: https://myipsy.com/45E183H
Aug 19, 2026 · Facebook
Mega Drop Shop is looking a little too good... and our self-control is nowhere to be found. 🤭 https://myipsy.com/4xG80JQ
Aug 18, 2026 · Facebook
Pro beauty hacks you didn’t know you needed! 👀✨@jeanniegiannone IPSY Products: @narsissist Afterglow Shine Lipstick @halfcaked Dual Ended Lip Liner/Lip Blur @pinkybbeauty Had Me At Setting Spray
Aug 17, 2026 · Instagram
Not to be nosy... but what did everyone buy? 💅 Tell us your Mega Drop Shop must-haves below.
Aug 16, 2026 · Instagram
Allll the nostalgia 😿 #2016
Aug 15, 2026 · Tiktok
The OG's of IG get it. 😂
Aug 14, 2026 · Facebook
The stars 🤝 your makeup bag. Which zodiac signs do you want to see next? Drop 'em in the comments. ✨ IPSY Products: #CieleCosmetics CIELE Prime & Protect SPF 30+ Dae DAE HAIR Dream Veil Signature Citrus Hair and Body Mist Glow Recipe GLOW RECIPE Watermelon Glow Niacinamide Hue Drops Serum Tower 28 Beauty TOWER 28 ShineOn Lip Jelly @summerfridays SUMMER FRIDAYS Dream Lip Oil Too Faced Cosmetics TOO FACED COSMETICS Cloud Crush Berry Dream Blush Laura Mercier LAURA MERCIER Real Flawless Weightless Perfecting Waterproof Foundation (in a TAN shade) #SorociSkincare SOROCI Morning Drizzle Calming Cream tarte cosmetics TARTE™ Maracuja Juicy Lip Vinyl Gloss
Aug 13, 2026 · Facebook
One of the best perks of being an IPSY member? Mega Drop Shop. 💖 Up to 85% off your favorite brands + more surprises you don’t want to miss. What are you adding to cart?
Aug 12, 2026 · Instagram
Every baddie can relate 🤭 IPSY Product: Summer Fridays Dream Lip Oil Milani products Keep It Full Lip Plumper
Aug 11, 2026 · Facebook