Hot Tools’s marketing, tracked daily.
The latest creative Hot Tools puts in front of shoppers — homepage and social — captured on the day each one changed.
What we track on Hot Tools
ShopVision captures the public marketing we see from Hot Tools every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 2 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageSocial
- Dataset
- Live
Which channels does Hot Tools use?
All channelsHomepage is Hot Tools's most-used channel. Jump to a channel below, or read straight down.
Hot Tools homepage updates
87 capturedCadence
~6.8/ wk
Last 30 days
29
▼ 3%· vs prior 30d
Hot Tools's competitive set
Benchmark on the same fieldsHot Tools’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Hot Tools on social
50 capturedCadence
~4.7/ wk
Last 30 days
20
—· vs prior 30d
Top platform
Instagram
Our Amazon Prime Day Deals are happening now! Save big on select tools including our 24K Gold Curling Irons ✨ #amazonbeauty
Oct 6, 2026 · Instagram
A longer hold does not always mean a longer-lasting curl. Swipe to discover how long *you* should actually be holding for 👉🏼 #curltips #curling
Oct 5, 2026 · Instagram
Your fall look isn’t complete without 24K Gold curls ✨ #ultafinds #ultabeauty
Oct 2, 2026 · Instagram
We're ready for spooky season 🖤✨🦇 #24kgold #blackgold #curlingiron
Oct 1, 2026 · Instagram
These dreamy, uniform Marcel curls brush out to reveal a classic old-Hollywood look in this tutorial by stylist @hairbyliberty at @avantisalonboston! #stylisttutorial #classiccurls
Sep 30, 2026 · Instagram
It is that serious ✨ #curlingiron #goldiron #ultafinds
Sep 28, 2026 · Instagram
She’s an icon for a reason. Shop 30% off the 24K Gold Curling Iron for the @ultabeauty Fall Haul happening now! ✨ #ultafallhaul #ultabeauty
Sep 25, 2026 · Instagram
There’s gotta be a scientific explanation #curls #saloncurls #hottools
Sep 23, 2026 · Instagram
Send this to someone who always forgets heat protectant (will they ever learn?)🔥 #stylingtips #stylingeducation
Sep 21, 2026 · Instagram
What are your thoughts on this alternating curl technique? #curltutorial #ultabeauty #ultafinds
Sep 20, 2026 · Instagram
We heard your curls needed a golden touch this fall, so we’re giving away our 24K Gold Curling Irons to 5 lucky followers! To enter: ✨ Follow @hottoolspro ✨ Like this Reel ✨ Tag a friend below (more tags = more entries) ✨ Extra entry: Like our last 3 posts Good luck! 🤍 Five winners will be chosen and notified via DM. Entry closes at 11:59 pm on September 20, 2026. Must be 18 years or older to enter and have a US mailing address. Full terms and conditions: hottools.com/giveaway
Sep 17, 2026 · Instagram
Never heard of it 💅 #curls #slickback
Sep 15, 2026 · Instagram