HOKA’s marketing, tracked daily.
The latest creative HOKA puts in front of shoppers — homepage, email, paid media and social — captured on the day each one changed.
What we track on HOKA
ShopVision captures the public marketing we see from HOKA every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 9 storefronts · US, AT, CA, DE, ES, FR, GB, IT, NO
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 7, 2026.
- Data types
- HomepageEmailPaid mediaSocial
- Dataset
- Live
Which channels does HOKA use?
All channelsPaid media is HOKA's most-used channel. Jump to a channel below, or read straight down.
HOKA homepage updates
712 capturedCadence
~83/ wk
Last 30 days
355
▼ 21%· vs prior 30d
HOKA on email
63 capturedCadence
~29/ wk
Last 30 days
126
▼ 4%· vs prior 30d
Arahi 9: Light, soft stability
Oct 7, 2026
Black goes with everything
Oct 5, 2026
New colors: Bondi 7
Oct 3, 2026
Meet Arahi 9
Oct 1, 2026
Not slowing down for anything
Sep 30, 2026
Wides go hard
Sep 29, 2026
Best sellers for good reason
Sep 28, 2026
Meet the trail faves
Sep 27, 2026
Mafate 2 OG: Back in black
Sep 25, 2026
Colors of the moment
Sep 23, 2026
Comfort to go all day
Sep 22, 2026
Fall is for hiking
Sep 21, 2026
HOKA on paid media
400 capturedCadence
~218/ wk
Last 30 days
935
Top platform
Promotional history, record by record
703 records · latest 5 shown698 more offers sit before Oct 7, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
HOKA's competitive set
Benchmark on the same fieldsHOKA’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
New Balancenewbalance.com
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
HOKA on social
132 capturedCadence
~9.3/ wk
Last 30 days
40
▼ 54%· vs prior 30d
Top platform
Instagram
Paris with #TeamHOKA for some fun and focus. And a lot we can’t reveal, yet 🤐 The future of 𝙛𝙖𝙨𝙩 is in safe hands (and shoes). #FlyHumanFly #HOKA
Oct 7, 2026 · Instagram
Chicago we are coming for you! Lace up. Pull up. Fly with us. 🪽 Link in bio for everything happening race week. #LetsFlyChicago #HOKA
Oct 6, 2026 · Instagram
Rain changes the plan, not the adventure. 🌧️ Shop the Clifton 11 GTX and Speedgoat 7 Hike GTX now: https://bit.ly/3Vs1Ejm
Oct 1, 2026 · Facebook
No rain, no problem. 😉 BTS of our latest GORE-TEX campaign.
Oct 1, 2026 · Tiktok
Last time, you had to follow. This time, it could be 𝙮𝙤𝙪. One marathon. One protocol. 𝙔𝙤𝙪𝙧 personal best. Applications open tomorrow. Stay tuned. #FlyHumanFly #HOKA #PBProtocol
Sep 30, 2026 · Instagram
RUN IT AGAIN: 𝙇𝙀𝘼𝙂𝙐𝙀 ♺ FINAL Four cities. One weekend in Berlin. Our crews from Paris, Milan, London and Berlin came together with Coach Andy for a track session at the Olympiastadion, strides through Tiergarten and time to recharge before putting it all on the line at the 𝙇𝙀𝘼𝙂𝙐𝙀 Final 🏁 Then it was time to recover and refuel. The crews took part in sweat tests with @precisionfandh, measuring the exact amount of sodium and fluid lost through perspiration to help them build a personalised hydration strategy ahead of future races. And with energy to give back, the crews took to the streets for a moving cheerzone through the capital, running from spot to spot to bring the noise for the marathon runners 📣 Run it again. Rest. Cheer. Repeat. And again. And again. #FlyHumanFly #HOKA #LetsFlyBerlin
Sep 29, 2026 · Instagram
Du + 42.2 = 𝙛𝙖𝙨𝙩 Glückwunsch, Berliners. Thank you for flying with us. Where culture met movement 🪽 And yes, they do 👟🔥 #FlyHumanFly #HOKA #LetsFlyBerlin
Sep 28, 2026 · Instagram
Actors, entertainers, and cultural icons, Wang Yuwen and Hou Minghao have built communities that extend far beyond their work on screen. We’re excited to welcome them as our newest Brand Ambassadors. Welcome to Team HOKA 🪽
Sep 25, 2026 · Instagram
Whether you're training for a fall race, chasing a PR, or simply putting in the miles, your gear should be ready to go the distance. From race-day shoes to performance apparel and accessories, our marathon-ready essentials are built for comfort, speed, and every step in between. Shop the collection at: bit.ly/MarathonGearShop
Sep 24, 2026 · Facebook
Learning to Fly is now available on @PrimeVideo From the producer of @freesolofilm, this new documentary takes you inside the world of elite ultrarunning with #HOKA athletes @walmsleyruns, @jbrazeau, @vincentbouillard, @eszter.csillag and @rod.farvard.
Sep 24, 2026 · Instagram
𝗕𝗘𝗥𝗟𝗜𝗡 Your HOKA Hub, now open. Where culture meets movement 🪽 📍Leipziger Strasse 60. Fly with us. Link in bio to see what’s on this week. #FlyHumanFly #HOKA
Sep 22, 2026 · Instagram
POV: the run made the camera roll
Sep 21, 2026 · Instagram
The run was the plan, the shots were the bonus 📸
Sep 21, 2026 · Tiktok
RUN IT AGAIN: 𝙇𝙀𝘼𝙂𝙐𝙀 ♺ They’ve shown up. They’ve run it again. And again. And again. They’ve earned their spot in Berlin 🪽 Four winning crews from across Europe are heading to the HOKA Berlin Training Camp to go head-to-head, PRO-to-PRO, in the League Final next weekend. They’ve earned their place. Now, who will take the title? Stay tuned. #FlyHumanFly #HOKA #Runitagain
Sep 20, 2026 · Instagram
WORLD CHAMPION. 🏆🇪🇷 12:56. 🥇 5K World Road Running Champion 🇪🇷 Eritrean national record Dawit Seare flew through the final stretch. Way to fly, Dawit. 🪽 #HOKA #FlyHumanFly https://t.co/WH0x749KGk
Sep 19, 2026 · X
HOKA is proud to join the For All Mothers+ Mother in Sport Collective (MISC) as a founding member. The Mother in Sport Collective is the first industry alliance of sports brands publicly pledging to advance and promote standardized maternity protections for athletes at every level of sport. As a founding member, HOKA commits to: - Amplifying stories that celebrate motherhood and challenge outdated ideas about who belongs in sport. - Building community across MISC and the broader sports industry to share knowledge, tools, and support. - Creating solutions that embed maternal equity into the infrastructure of sport, alongside those most impacted. This is bigger than a pledge. It’s about creating meaningful, systemic change so mothers can participate, compete, lead, and thrive in sport - at every level. We look forward to sharing more about this journey and how HOKA is showing up for mothers in sports. Because becoming a mother should never mean stepping away from the sport you love. September 17 is just the beginning. Photo by: Lindsey Singhavi
Sep 18, 2026 · Linkedin
Runner @lewbloyce likes to make every run one to remember. Lewis likes to finds ways to keep his routes around London’s East End interesting - whether he’s stopping by one of the best local coffee shops or crossing paths with a few farm animals. Save for the next time you’re in town.📍
Sep 17, 2026 · Instagram
Let’s 𝙛𝙡𝙮, Berlin 🪽 Your race week guide has landed. Ahead of the pack. Where culture meets movement. 22-28.09. Fly with us. All the way from the first run to the final cheer. Find your spot. See what’s on. Link in bio. #FlyHumanFly #HOKA #LetsFlyBerlin
Sep 13, 2026 · Instagram
The more you keep going, the easier it gets. #HOKA
Sep 10, 2026 · Tiktok
The best way to see a new side of your city? Run it. #HOKA
Sep 9, 2026 · Tiktok