Hat Club’s marketing, tracked daily.
The latest creative Hat Club puts in front of shoppers — homepage, email, social and sms — captured on the day each one changed.
Latest creative
As of October 6, 2026
Email
MOLTEN LAVA IS LIVE 🌋
Oct 6, 2026

Social
InstagramThe Tribe has arrived! 🪶 Four artists tell four unique stories through four amazing @neweracap 59FIFTYs. They’re more than just a hat, they’re a tribute to one’s culture. 🧢 @god.Sahn @matacaps @servando_bueno @brimwalkerdarius The Tribal Pack drops online exclusively on Thursday, October 8th at 9AM PST/12PM EST ⏰ For full details and stories on each hat, follow the @fittedtribe and peep the launch details in our bio link 🔗
Oct 6, 2026
What we track on Hat Club
ShopVision captures the public marketing we see from Hat Club every day and classifies each asset by channel. This page shows the most recent creative from each; signing in opens the full archive, filtered by channel, storefront and date.
- Coverage
- 1 storefront · US
- Monitoring
- 4 channels · daily capture
- Refresh
- Daily. Records publish on a three-day lag, so this page runs to October 6, 2026.
- Data types
- HomepageEmailSocialSMS
- Dataset
- Live
Which channels does Hat Club use?
All channelsSocial is Hat Club's most-used channel. Jump to a channel below, or read straight down.
Hat Club homepage updates
84 capturedCadence
~6.5/ wk
Last 30 days
28
▼ 7%· vs prior 30d
Hat Club on email
102 capturedCadence
~9.1/ wk
Last 30 days
39
▲ 18%· vs prior 30d

MOLTEN LAVA IS LIVE 🌋
Oct 6, 2026

LAST CHANCE: 2 for $50 Fitteds + 2 for $40 Adjustables ⏰
Oct 5, 2026

NFL Hats + Sale Hats: Weekend Rotation 🏈🔥
Oct 4, 2026

2 for $50 Fitteds + 2 for $40 Adjustables 🔥
Oct 3, 2026

The Division Series Starts Tomorrow ⚾🔥
Oct 2, 2026

Ghouls Are Coming ☢️👻🔦
Oct 1, 2026

Fresh 59FIFTYs Just Landed 🧢
Sep 30, 2026

⚾ ’47 Tailsweep Has Arrived
Sep 29, 2026

October Starts Now ⚾️
Sep 28, 2026

Don't Miss Out on the Latest! 👀
Sep 27, 2026

NEON SHADOW IS COMING 🌃🔦
Sep 25, 2026

Don't Lose Your $10 Off 🧢
Sep 24, 2026
Hat Club on sms
11 capturedCadence
~0.0/ wk
Last 30 days
0
▼ 100%· vs prior 30d
Promotional history, record by record
63 records · latest 5 shown58 more offers sit before Oct 4, 2026
The free view shows the most recent records. Sign up for the full history, filtered by channel, depth, storefront, and date.
Hat Club's competitive set
Benchmark on the same fieldsHat Club’s closest competitors, ranked by how directly each one competes for the same shoppers. Some are tracked in depth on their own ShopVision profile — open those to read the full record; every competitor’s figures stay blurred until you sign in to compare the set.
Match scores rank how directly each brand competes for the same shoppers. Sign in to compare the whole set on these fields, side by side.
Hat Club on social
616 capturedCadence
~25/ wk
Last 30 days
108
Top platform
X
The Tribe has arrived! 🪶 Four artists tell four unique stories through four amazing @neweracap 59FIFTYs. They’re more than just a hat, they’re a tribute to one’s culture. 🧢 @god.Sahn @matacaps @servando_bueno @brimwalkerdarius The Tribal Pack drops online exclusively on Thursday, October 8th at 9AM PST/12PM EST ⏰ For full details and stories on each hat, follow the @fittedtribe and peep the launch details in our bio link 🔗
Oct 6, 2026 · Instagram
Erupting tomorrow (10/6) at 9AM PST/12PM EST 🌋 From the Earth’s core, right to your door. The Molten Lava Collection is bringing the heat. Featuring 11 @neweracap 59FIFTYs, each one is loaded with custom lava-crack graphics designed by the Hat Club team. So take warning! Take shelter! But most importantly, take a few home with you before they’re gone. 🥵 Check out the details through the link in our bio 🔗 #HatClub #HatClubExclusive #volcano #newera
Oct 5, 2026 · Instagram
🚨 SHOCK DROP 🚨 NO PLACE LIKE HOME 🇳🇮🌉 San Francisco Giants NICARAGUA EDITION by @monsterbrimss 10.10.26 ¡Dale pues, maje! 🇳🇮 Con mi cafecito, un plato, calientito de gallo, pinto, queso frito y plátano frito con crema Más info pronto… No se me duerman jodido
Oct 3, 2026 · Instagram
Change never happens overnight. End the week strong. Keep showing up 💪 @Chaka Navarro
Oct 2, 2026 · Tiktok
Ghouls sighting ahead! 🧟♂️🧟🧟♀️ Trudging their way to website, app and in-store on Thursday, October 1st at 9AM PST/12PM EST ⏰ The season of spooks and scares is upon us, and we’re kicking things off with a trio of @neweracap 59FIFTYs to frighten up your collection. Ghouls goes bump in the night with ghastly toxic green flames and a glow-in-the-dark finish. Don’t leave home without it. 🎃 Check the link in the bio for more details. 🔗 #HatClub #HatClubExclusive #neweracaps #SpookySeason
Sep 30, 2026 · Instagram
No Place Like Home 🌁 Coming Soon 🥇 10/10/26 More info Tomorrow stay tuned
Sep 29, 2026 · Instagram
Beat the heat with some ice! 🔥🧊 Join us this evening at @hatclubla from 4PM-8PM for our @hats.la x Hat Club Exclusive event! We’re dropping a score of Hat Club Exclusive hats, all iced out by Oscar, so you can add some shine to your collection. Fitteds and adjustables will be available. 💎 Sounds by Planting Seeds 📀 Food by @escospizzala 🍕 See you tonight! 🌃 #HatClub #hatclubexclusive #la #melrose
Sep 26, 2026 · Instagram
@hatclub Has always been that place, and we couldn’t be more excited to drop some exclusives here today. See y’all at 2. 🤝⚔️
Sep 25, 2026 · Instagram
🚨 BIG GAME ALERT!!! 🚨 Friday, September 25th from 2PM-7PM we’ll be hosting @woodngrail at @hatclubla for their latest release ahead of the matchup between 12 @uscfb vs 20 Oregon Ducks! 🏈 We’ll have a DJ, food truck, school spirit smack talk, and of course, some dope hats! So swing by and #fighton ✌🏼 #hatclub #hatclubexclusive #ncaa
Sep 24, 2026 · Instagram
Neon Shadow. Catch the buzz on Friday, September 25th at 9AM PST/12PM EST on the #HatClub app, website & in-store! 💡 Inspired by glowing storefronts, buzzing streets, and that unmistakable late night energy, Neon Shadow brings the nightlife with six New Era 59FIFTYs, packed with bold neon logos, radiant details, and a Glow-in-the-dark finish that refuses to fade into the dark. 💡 Check the details in the link in the bio 🔗 #HatClubExclusive #neweracap #neon
Sep 23, 2026 · Instagram
The dynamic duo is back! 🧢🧢 This time, @djskee and Monsterbrimss tapped into some of Skee’s most pivotal albums and memorabilia for the inspo on their next run. 📀 Skee x Monster Part 4 lands on the website & app at 9AM PST/12PM EST! ⏰ Also dropping at HCLA at 11AM PST 🌆 https://t.co/VSZSIKfHyW
Sep 22, 2026 · X
From the trails to the streets, it’s time to embrace the elements. Dropping tomorrow (9/22) at 9AM PST/12PM EST 🍁 As the leaves begin to change, it might be time to do the same for your fall fit. Hat Club is dropping 12 @neweracap 59FIFTYs featuring unmistakable, brand-new APX RealTree camouflage with bold 2TONE color schemes for a lineup built for the season of change. 🍂 For full details and teams, check the link in our bio. 🔗
Sep 21, 2026 · Instagram